Exit Five

There are now 3,000+ B2B marketing pros that have joined our community. Why join a paid community like this? Here are two reasons our staff copywriter (cough Dave Gerhardt) came up with that you can show your boss: 1) Tap Into The Wisdom of 3,000+ B2B Marketers The Exit Five community has become one of the top resources for B2B marketing pros looking for a sounding board outside of work. You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies. Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are. 2) It’s Like A Library Of B2B Marketing Questions & Answers If you have a question about B2B marketing, it’s probably already been asked in the Exit Five community. In addition to posting questions and joining in on discussions, you’ll be able to flip through over two years of group history to help you find answers about everything from ABM to MQLs to budgets to everyone’s favorite marketing memes. You can join today at exitfive dot com

Imitation is a trap in B2B. It’s natural—as humans, we tend to replicate what works. But building a brand isn’t about what works for others in the space; it’s about understanding your unique audience and crafting an approach that fits them. Go where your ICP is most active, and adapt ideas from others brands in a way that aligns with your voice. Stay true to your brand’s identity while evolving with intention.

You should not become a marketing leader if... Dave hosted a marketing leadership panel with Peter Mahoney, CCO of GoTo, Tara Robertson, CMO at Bitly, and Amrita Mathur, Head of Marketing at Zapier at Drive 2024, our first-ever in-person event for B2B marketers. If you missed it at Drive, the panel is now live on our podcast. You'll learn: - Why business literacy is so important for marketing leaders - How to set goals for your marketing team - Each panelists biggest career risks — what worked, and what did not - Practical frameworks for managing short-term demands while staying committed to long-term goals Listen to the full episode anywhere you listen to podcasts, search Exit Five.

Here's a great exercise you can do if you're a marketer struggling with lead or behavior scoring:  Do a blind taste test with your sales team. It will help spark a conversation to find alignment or uncover missed signals.  Sean Lane, Founding Partner of BeaconGTM, joins Dave on the pod to break down this strategy and dive into:  - Building alignment between sales, marketing, and ops   - Aligning operational complexity with growth maturity   - Using continuous planning to keep teams agile  Listen to the full episode wherever you get your podcasts—just search Exit Five.

Announcing our next event: Meet the Marketer's: Austin, TX 🤠 After our first annual Drive conference in September, the Exit Five team is hitting the road with a series of meet-ups across the U.S. First stop: Austin. Join us on November 13th for an evening of new connections, “speed dating” style networking (low pressure), and a panel discussion and live Q&A with Dave and some of Austin’s top CMOs. You'll leave with fresh ideas, new connections, and a boost of energy to take back to your work.   Tickets are limited to 100, and they’ll go fast—grab yours now.   Go to exit five dot com slash austin for tickets and more details. See you there!

There’s so much nonsense that goes into marketing now. But all you really need to master is positioning, messaging, and storytelling. You can be the best "spreadsheet operator" or "funnel optimizer" out there...but if you can’t get your team excited about what you’re launching, it won’t matter. Listen to the rest of this episode anywhere you get your podcasts—just search Exit Five.

Is there a way to simplify ABM? In theory, ABM doesn't seem that difficult. But in practice, it requires organizational change. That's why so many people have a love-hate relationship with it (everyone has their horror story). Dave sits down with 🔶🔸Mason Cosby🔸🔶, founder of Scrappy ABM to talk all things ABM and breaks down how it can be simplified. They also cover: - Why you should start with re-engagement programs instead of complex tech stacks - Why you need to track key signals of engagement and align marketing efforts to warm up prospects before sales outreach - Why you should be treating sales as an integrated marketing channel Listen to the full episode anywhere you listen to podcasts, search Exit Five.

How to run a successful influencer campaign: 1. Find where your audience is and build your influencer list from people already active on that platform. 2. Give influencers creative freedom, but set clear guardrails. For Capsule, that looks like: - A 30-120 sec video - Show the product visibly - Post on LinkedIn - Highlight key features 3. Give influencers guidance on messaging and features so the they have the context they need. Listen to this full episode anywhere you listen to podcasts, search Exit Five.

Do the role first. Hiring mistakes usually happen when companies skip the step of doing the role themselves first. The best hires come after you’ve done the work in-house and know what success looks like before bringing someone in. Listen to this Inside E5 episode with Dave and Danielle anywhere you listen to podcasts, search Exit Five.

We audited 40 B2B landing pages - here’s what stood out. We recently wrapped up a landing page teardown inside the Exit Five community with Tas Bober, founder of Delphinium and and expert in landing page optimization. Members submitted their pages, and Tas went to work...   In today’s episode, Tas and Matthew Carnevale break down the biggest takeaways and share everything marketers should know about B2B landing pages, including: - Homepages vs. Landing Pages - Why website speed, ADA compliance, and accessible design are critical in 2024—and how to address them. - Avoiding buzzwords and feature-dumping by telling product stories that focus on real customer value. Listen to the full episode anywhere you listen to podcasts, search Exit Five.