New Knit Podcast Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos.
Unleashing the Power of Effective Audio Promos! Amplifi Media, System1, and Cumulus Podcast Network have teamed up to unveil strategies to supercharge your podcast cross-promotion.
* Most podcast listeners are open to finding a new podcast: Only 15% of podcast listeners say they don’t try new podcasts.
* Context matters: Respondents said a good podcast promo is relevant to the podcast on which it is being promoted. Podcast promos that don’t match the context of the podcast are deemed “bad,” and sometimes consumers even zone out.
* Be entertaining and informative: Successful podcast promotion advertising is as much showmanship as salesmanship. While being informative is a top priority for podcast promos, the promos need to be entertaining to stand out. As one video respondent said, “Be entertaining…or else I could just read a book.” Entertain for commercial gain, as Orlando Wood from System1 says.
The link below includes an executive summary, the deck presented at the Podcast Movement conference, and an explainer video.