Relay by Chargebee reposted this
Founder-market fit is rarely used accurately. It is often brought up to describe a founder/team that has past experience with or special affinity for a particular problem statement. But that’s just a part of it. The other (in my opinion, more consequential) part concerns go-to-market alignment. That is, does the way you choose to market/sell/monetize reflect your strengths, preferences, and long-run goals? Mostly, no amount of customer/product obsession can overcome this misalignment especially when it comes down to scaling. In the latest Second Acts episode, Jellyfish co-founder and CEO, Andrew Lau, brilliantly lays out how they deliberately sought that GTM-fit with a mid-market motion and had to prove (and fight!) that that would scale better than both PLG and enterprise plays. Andrew also shares: — why they took the category-creation path while acknowledging its trade-offs, — why they’re building Jellyfish for engineering leaders, — what ‘it tasted like to learn to close deals’ as a technical founder, — how he first met his co-founders all the way back in 1999, — how to think (honestly) about the inherent unpredictability of everything, — and so much more! It was a great pleasure talking to Andrew. Don’t miss the episode (links to watch/listen are in the comments below).