Vividly

You know what brands need right now? Fewer spreadsheets and more power ballads. So, we made you a mixtape (for real) 📼 Remember staying up till 2 AM making the perfect mix for someone you really liked? That's basically us. Personally, we think 'Analytics Groove' is a banger but give it a listen and let us know your favorite! https://shorturl.at/upNB5

🎉 Exciting news: We're honored to be recognized as a category leader by G2! We're so proud that 2,500+ category leaders (including some names you might recognize!) trust us to help optimize their trade spend. Managing promotions and deductions is complex work - we're grateful to be part of the solution for so many companies in the CPG space. Curious about what earned these badges? See why our brands love us 👉 https://shorturl.at/NibYA

🌴 We're so stoked to partner with Harmless Harvest, a pioneer in the organic coconut water market. What sets Harmless Harvest apart: 🥥 Commitment to Organic: From the very beginning, Harmless Harvest has committed to producing only 100% organic coconut water, which supports healthier lifestyles and promotes sustainable farming practices. 🥥 Fair-for-Life Certification: This isn’t just any certification. It reflects Harmless Harvest’s deep commitment to fairness, ensuring that every person along their supply chain, from farmers to factory workers, is treated ethically and paid fairly. 🥥 Community Development Initiatives: Harmless Harvest goes beyond environmental sustainability by actively contributing to the welfare of their farming communities through education, healthcare, and infrastructure improvements. With the help of Vividly’s trade promotion management software, Harmless Harvest is able to efficiently expand its reach, spreading the word about its sustainable practices and high-quality products 🌍💧 #MissionDrivenMonday

Welcome to How We Scale — bite-sized tips and best practices about how to grow your #cpgbrand. 🤓 Today's topic: Automated Deduction Matching. --- Today, we’re looking at Vividly’s automated deduction matching tool. Any accountant who has spent their Friday drudging through emailed PDFs can tell you...manually linking chargebacks to promotions is a tedious slog. When you automate these processes, the result isn’t just a happier accounting team — it’s reclaimed lost revenue, often hundreds of thousands of dollars. In fact, industry leader Health-Ade kombucha was able to recover $700k in its first year of partnering with Vividly. Automated deduction matching means you scale more efficiently, because: (1) That reclaimed revenue can be reinvested in new opportunities (2) The accounting team can focus on big-picture strategies, instead of brain-numbing spreadsheets See how Health-Ade did it 👉 https://shorturl.at/JBwqO

🚨 Free money alert 🚨 We believe great products deserve to be shared, and we're putting our money where our mouth is 💰 Refer a business that could benefit from using Vividly and earn up to $10k for successful referrals. Yup, just that simple. Here's how it works — do *one* of the following: 1. Use our quick referral form 👉 https://shorturl.at/2wtoS 2. Email your referral details to support@govividly.com, or 3. Have your contact request a demo and mention your name 👉 https://shorturl.at/P5XGM For every new customer who joins through your referral, we'll reward you with up to $10k. That's it. Hurry! All referrals must be submitted by April 30th to qualify.

Things are moving and shaking in the #cpgindustry. Here's what's new this week: Hint Inc. is adding a new product line: sparkling water with electrolytes. The sparkling water is available in four flavors: peach raspberry, pink grapefruit, lime and tangerine, all containing zero calories. The new line will be available direct from the brand and also at Sprouts Farmers Market locations. Energy seltzer brand Hiball is returning to retail with a launch in Whole Foods Market stores this spring. Fromagerie Boursin SAS has unveiled its first new product innovation in four years, Boursin Crumbles. Available in two varieties – Garlic & Fine Herbs and Caramelized Onion & Herbs – the new offering is now available at retailers like Publix Super Markets, Albertsons, Sprouts Farmers Market, and Hannaford Supermarkets. Chobani is spending $500 million to expand production by 50% at its Twin Falls, Idaho, facility. The expansion is expected to add 500,000 square feet of space and create a minimum of 160 new jobs, according to the yogurt giant. Once completed, the expanded Twin Falls plant will span 1.6 million square feet and feature 24 production lines. Lifeway Foods, Inc. has unveiled its latest kefir flavor: Sakura Cherry Blossom, now available at retailers nationwide. CURE is hitting Whole Foods Market shelves across the country for the first time this month. The retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade, and Mixed Berry flavors.

🚨 Checklist alert 🚨 Are you tracking these key ROI metrics in real-time? ◦ Baseline sales: Do you know your true baseline? ◦ Incremental revenue: What’s the dollar value generated by each promotion? ◦ Promotion cost: Have you accounted for all costs, including discounts and fees? Analyzing ROI on your trade spend shouldn’t be as awful as high school gym class. Come to the light. Go Vividly.

When they started using Vividly to manage their deductions, Health-Ade stopped reacting to deductions and started proactively managing them. ”All these changes have contributed to a flow...that is sustainable and allows us to efficiently scale,” says Claudia Ogaz, VP, Corporate Controller at Health-Ade. “Now, we have a lot more clarity, consistency, and efficiency.” The results speak for themselves: ✅ $700K recovered from $1.1M in disputed deductions ✅ Processing time cut in half ✅ 25% time savings for their finance team Read the whole story here 👉 https://shorturl.at/kEosq Claudia Ogaz, CPA

Your trade spend spreadsheet doesn’t have to be as confusing as Cold Harbor. Come to Vividly. We can’t promise to save your Innie, but we promise to save your time.

What's going on in the #cpgindustry this week? In case you somehow missed it: PepsiCo is officially acquiring poppi for $1.95 billion. The deal includes $300 million of anticipated cash tax benefits, bringing the net purchase price to $1.65 billion. Animal-free dairy company New Culture has received a $5 million investment from pizza chefs and restaurant operators for its animal-free mozzarella. The first restaurant to serve New Culture’s plant-based mozzarella will be Pizzeria Mozza in Los Angeles. GoodSAM, PBC has raised $9 million in Series A funding led by ALIVE Ventures and Desert Bloom. The round brings the company’s total funds to $10.5 million, which it will use to expand its team, launch new product lines, and continue direct trade support for smallholder and indigenous farmers. Maazah has expanded its Middle Eastern inspired sauce portfolio with the launch of lentil dips. The plant-based dips are offered in four varieties including basil jalapeno, lemon tahini, roasted red pepper and turmeric ginger. Quest Nutrition is launching a line of protein milkshakes, featuring 45 grams of protein derived from ultrafiltered milk, 2 grams of sugar, and 4 grams or less of net carbs. Silver Spring Foods, Inc., a subsidiary of Huntsinger Farms Inc, is launching a signature sauce line featuring four flavors: honey chipotle aioli, garlic parmesan aioli, horseradish bistro aioli and hot honey chili sauce. Shaquille O’Neal just announced an investment in Beatbox Beverages, a brand of RTD cocktails known for their high alcohol content. Shaq also launched a new flavor with the brand, Blueberry Lemonade, containing 11.1% alcohol-by-volume.