Graze Marketing

What is the objective of marketing? Is it to drive customer acquisition costs down? Yes, but marketing objectives must be nuanced and personalized for your business. Here's some tips for setting marketing goals: https://lnkd.in/geJNXNQ8 #marketingobjectives #marketinggoals

Are you running Google Performance Max campaigns? Better yet, should you be? 🤔 We've been testing p-max ad campaigns for a while and have learned some things along the way. Here's our breakdown: https://lnkd.in/g2x8mJ5m #googleadsagency #googleads #performancemax

Is your marketing working? 🤔 One of the most important elements needed to answer that question is time. How long have you been running campaigns and executing marketing efforts? Have you been consistent? Is there a marketing execution plan in place that you are following? If you're doing marketing here and there, your data set isn't something you can rely on because the variables are always changing. To be more specific and to better answer the question, we need to look at Customer Acquisition Costs (CAC) over time and compare that to customer lifetime value (CLV). Here's the data you need to know to get to these figures: 📈A set timeframe for the analysis (month, quarter, year, all time, etc.) 📈Costs of marketing for that period 📈Costs of sales efforts for that period 📈Number of new customers for that period 📈The average revenue per customer in that period Then you divide your total costs by the number of new customers and you get your CAC and you can now compare that figure against your CLV and see how profitable your efforts are. But your analysis shouldn't stop there. You can take this even further by understanding the performance of each marketing channel individually. Keep reading here: https://lnkd.in/envwPEUg

Ever wonder what kind of ads your competitors are running on Google? Or maybe you just want to get some ad ideas? You could do test searches on Google, or use this tool: https://lnkd.in/dH4-PpdU #googleads #digitalmarketing #googleadvertising

We know investing in a marketing partner isn't an easy decision - that's why we push to drive results ASAP. We want you to feel the impact of our partnership right away, just like this client did. Ready to upgrade your marketing? Want to grow your business? Just need some direction? Contact us today to get started: https://lnkd.in/eGTtxmPy #digitalmarketing #marketingstrategy #leadgeneration

Google Local Services Ads offers another unique ad type for local businesses. They are great for businesses that want to set themselves apart in the search results. Learn more: https://lnkd.in/g2spFBeU #googleads #localservicesads #googleadsagency

The team at Graze Marketing has managed well over $1,000,000 in Google Ad spending for our clients. More important than the spend we've managed are the lessons we've learned along the way. If you're getting into the Google Ads space or are a business looking to DIY, save yourself some headaches and check out these 13 lessons: https://lnkd.in/ecGHxH8G #googleads #ppc #ppctips #googleadstips

Transactional vs. Informational Keywords This is one of the essential distinctions to make when conducting keyword research and building SEO strategies. We've conducted a deep dive into transactional keywords intended to help guide your keyword research efforts so you are focused on identifying transactional terms that help you grow. It is the difference between generating leads and growing your website traffic. What is your objective? Read more here: https://lnkd.in/e2hJSAvH #keywordresearch #seo #leadgeneration

Why should Google rank your site higher than another site? Think about it from the perspective of Google. If your site doesn't offer useful content for your target keywords, doesn't load quickly, and isn't optimized for mobile, will Google send people to your site? No, they won't. Optimizing for transactional keywords and improving the overall site experience is just the beginning. If you're ready for a robust SEO strategy, contact us today: https://bit.ly/3FGOcNq #digitalmarketing #seoagency #searchengineoptimization

In the 4th year of business, one of our e-commerce clients saw 50% YoY revenue growth in 2023. Growth is great - maintaining growth in the long term is even better. Ready to grow? Contact us today: https://bit.ly/3FGOcNq #onlinesales #ecommerce #digitalmarketing