Great Question

Unmoderated Prototype Testing in Great Question is here! Now, you can get fast, async user feedback on your Figma prototypes. Testing is supported on desktop and mobile, and it’s browser-based, so users never have to download an app to participate. Here’s how it works: ⚡️ Set up and launch a study in minutes. Sync with Figma to add a prototype link, set device type and recording permissions, and add tasks and survey questions for users to complete. 🌎 Test async with anyone, anywhere. Integrate with your CRM or import a CSV to test with your own users. Or, recruit from Respondent's panel of 3M+ verified B2B and B2C participants, right in Great Question. 📊 Analyze user feedback from every angle. View prototype performance at a glance with metrics, timelines, paths, and click maps. Dig deeper with recordings and transcripts, and create highlight reels to share with your team. “The unmoderated test functionality is freaking AWESOME," said Emily Drumm, UX Researcher at DonorDrive . "It allowed my team to quickly get feedback on a small thing that would have otherwise taken a lot of time and money with another tool.” Try it free for 14 days: https://lnkd.in/gkhgFFwa #uxdesign #uxresearch #userresearch #researchops

Here we grow! 🌱 October has been a month of growth for us, and we have so much to celebrate, including 5 new team members. Welcoming Gina Romero, Thaís Vergani, Carlena Hartshorn, and Ryan Infante to the Great Question team! We also celebrated significant milestones this month. Congratulations to our Head of Customer Success, Sarah Cunningham-Scharf, and our Sr. Engineer, Bruno Silveira, on their 3-year anniversaries. Here’s to many more milestones! 🥂

Our favorite UX research reads of October 2024: 🗣️ How to Effectively Talk to Users in Remote User Research ✍ By Dr. Joe Newbold, UX researcher at Sage, PhD in HCI.  💡 "As we have in our work meetings and many other aspects of our remote lives, how we talk to users has had to change in remote user sessions.” 🔗 https://lnkd.in/gYpJafUg ❓ Beyond the Surface: The Double-Edged Sword of Asking "Why?" in UX ✍ By Dr Maria Panagiotidi, Head of UX Research at Oyster 💡 "Psychological research suggests that the effectiveness of "Why?" questions is more complex than it appears.” 🔗 https://lnkd.in/gdgi4un4 🤝 How UX Pros Win Stakeholder Buy-In: 7 Practical Strategies ✍ By Daria Krasovskaya, Marketing Executive at UXtweak 💡 "Despite growing UX maturity, research teams still struggle with stakeholder resistance. Proving the value of UX research and securing buy-in remains challenging, with objections ranging from budget concerns to project delays.” 🔗 https://lnkd.in/d--RsQkT 🧠 Overcoming participant recruitment challenges in UX research ✍ By Thomas Stokes, Co-founding Principal at Drill Bit Labs. 💡 "By far, the two most common pain points we hear about recruiting participants for UX research are low budgets and difficult-to-find users.” 🔗 https://lnkd.in/eym8rkvb #UxResearch #UserResearch #ResearchOps

In case you missed it, we hosted a webinar on Wednesday with Lawton Pybus and Thomas Stokes from Drill Bit Labs, discussing their groundbreaking research into a data-driven career ladder for UX researchers. How can this research make an impact in the field? ➡️ Lawton shared an approach for those looking to advance in their careers. Whether you’re eyeing a senior role or just starting out, this ladder can help you align your experiences with the right job descriptions to help you nail the job you want and plan for where you want to be in the future. ➡️ Thomas highlighted how a career ladder like theirs can demystify career paths for new graduates navigating the uncertainty of their next steps. It’s a powerful tool to clarify potential roles right out of school. Managers can also leverage this framework as a foundation for crafting job descriptions and responsibilities as they build out their teams.  There’s more where that came from! Listen to the full recording at the link in the comments. 👇🎧

We’re excited to sponsor the upcoming People of Research community event in London on November 6th! 🇬🇧 If you're in the area, come meet our Growth Lead, Harri Thomas, on-site to explore how we can support your research needs. 👇 👇

What does it truly mean to democratize research? During our recent session at the Rosenfeld Media DesignOps Summit, James Wallis shared a powerful point: “Everyone having access [to research] increases the learning potential of the whole business.” Here are two of the key factors we explored on the topic of accessibility in research: 🤝 Empowering Non-Researchers: Encouraging everyone—regardless of their research background—to engage with and utilize research insights cultivates a culture of curiosity and ongoing learning. 📊 Accessibility of Data: Providing easy access to research findings enables teams to make informed decisions quickly. Tune in to the full session below! 👇 #DemocratizingResearch #UXResearchTrends

Have you saved your spot for tomorrow’s webinar yet? Whether you’re interested in… ➡️ How responsibilities change as one moves into more senior UX research positions ➡️ What educational and experiential qualifications are common in various positions ➡️ How can hiring managers or HR professionals better define responsibilities on their team ➡️ The most effective ways to prepare to enter the UX research job market ➡️ The best ways to set yourself up for success when transitioning between individual contributor roles and management roles … This session will have something for you, as we’ll dive into Drill Bit Labs’ groundbreaking research into the first data-driven career ladder for UX researchers.  🗓️ Wednesday, October 23rd 🕒 11AM PST/2PM EST #UX #UXResearcher #CareerLadder

That’s a wrap! We’re still buzzing from our company offsite in Mexico City. Gathering outside of our usual routines allowed us to strengthen our bonds, ask and answer some truly Great Questions, and tackle challenges in the UX research space. From engaging co-working sessions and team-building activities to shared meals, coffee chats, and our exciting fun run and bicycle taco tour, our time in Mexico City brought the Great Question team closer together, both personally and professionally. Looking forward to channeling this energy and insight back to our products- stay tuned! #TeamBuilding #CompanyCulture #CompanyOffsite

In today’s environment, the need for effective user research has never been greater. But how do you quantify the tangible benefits of your research efforts? TravelPerk’s Emily Stewart (Senior Research Operations) shared her perspective in our recent session at Rosenfeld Media's DesignOps Summit. She emphasized the importance of connecting research findings to decisions made within the organization. By comparing outcomes based on real data against those that might have stemmed from assumptions, you can illustrate the impact of user research. Her suggestions were to consider questions like: What decisions were influenced by your research? What outcomes did those decisions result in? How have they shaped your roadmap? How does your team measure and promote the ROI of research? 👇 #UXResearch #DesignOps #ResearchOps

Join us on October 23rd at 11AM PST with Thomas Stokes and Lawton Pybus, co-founders of Drill Bit Labs. We’ll cover all these topics and more as we dive into their data-driven career ladder for UX researchers, in a webinar you won’t want to miss! Check the link in the comments to sign up.  #UXResearchCareer #CareerProgression #UX