Maze

❇️ DISCO CONF is back for 2024! ❇️ Be part of the third edition of our global research and discovery conference, happening October 17. Online-by-design and completely free—all you need is a curious mind and an internet connection ⚡️ Don’t get left behind! Secure your spot and join us on the adventure 🧭 https://buff.ly/4atqLnM #DiscoConf2024

Ready to take the next step in your research success journey? Explore the new 🌟 Maze Research Success Hub 🌟 Whether you’re just starting with Maze or looking to scale your research practice, you’ll find all the resources you need to introduce Maze to your organization, drive team adoption, and achieve success with our user research platform. What's inside the hub? ✅ Step-by-step guides, one-pagers, and templates to help you build a solid business case for Maze and communicate its value to stakeholders ✅ Onboarding best practices and ready-to-use assets for smooth implementation across your team or organization ✅ Expert insights, tools, and frameworks to measure research success, scale the impact of research, and elevate your organization's research maturity Visit the Research Success Hub today: https://buff.ly/3LZapt2 #MazeResearchSuccessHub #UserResearch #Maze

We're among great company in Sapphire Ventures' market map of the AI design landscape! Maze's suite of AI-powered tools let you reduce bias, auto-generate questions, and summarize interview analysis, for faster-than-ever user insights 🪄

Imagine launching a product and discovering users can't find the 'checkout' button 🤦 Thankfully, there’s a way to catch costly design flaws before they go live: prototype testing. By testing prototypes, you can learn rapidly and iterate accordingly, ensuring you invest wisely, build intelligently, and launch successful products and features at any stage in the product lifecycle 🚀 Our latest, expert-led guide unpacks everything you need to know about prototype testing, from why it’s so essential to the different types and top tools. Plus, step-by-step instructions for how to conduct game-changing testing, helping you take the guesswork out of product design and development. Read the guide 📓⤵️ https://buff.ly/3K4XOUu

Do you conduct secondary research before starting your primary research? 🧐 In this episode of The Optimal Path, Nick Stiles, User Researcher at IBM, discusses why secondary research—also known as desk research—sets the stage for successful primary research, helping you save resources and get more targeted results. Nick delves into how primary and secondary research complement each other, and shares the best tools, sources of information, and times for unearthing valuable secondary insights. Tune in to learn how to leverage secondary research to optimize your user research 🪂 https://buff.ly/3SBhcgv #TheOptimalPath #UserResearch #SecondaryResearch

Sometimes one research method doesn’t tell the whole story 📖 Mixed methods research offers a 360° degree view of your product, by blending hard stats and numerical data from quantitative studies with sentiment-driven qualitative data. By combining the best of both worlds–quantitative data gives you broad trends, while qualitative methods dig deep into personal experiences–mixed methods research helps you develop a more holistic, actionable answer to your research question. Learn more about the approaches to mixed methods research, and different ways to analyze the results ⤵️ https://buff.ly/4cqu7ca

Only two months until #DiscoConf2024! Are you ready to meet the final two speakers joining our outstanding lineup? ❇️ ✨ Alison Irvine, PhD: Director of Advance Research at Instructure, Alison leads research initiatives exploring cutting-edge educational technology solutions for educators and learners. She’s an expert in cognitive decision-making, research methodologies, and statistical analyses. ✨ Behzod Sirjani: Founder of Yet Another Studio, Program Partner at Reforge, and Advisor to Maze and Replit, Behzod has spent the last decade shaping research practices at some of the world’s leading organizations. Previously, he led Research Operations at Slack and was a Senior UX Researcher at Facebook, where he co-created the Research Associates Program. And that’s our DISCO CONF 2024 speakers! If you can’t wait until October 17, head to the link below to read more about this year’s speakers 🪩 We’re on mission to make research accessible to everyone, which is why Disco Conf is completely free, online-by-design, and open to all. Join the conversation and be part of the biggest and brightest global community of researchers, designers, and product professionals. Grab your FREE tickets now ❇️ https://buff.ly/3SqGYUw

Let’s talk formative vs. summative usability testing ⚖️ ⚙️ Formative testing occurs early in the design process: it’s all about iteration–identifying what doesn’t work, fixing it, and testing again. 💅 Summative testing happens towards the end of development: it evaluates the finished product’s effectiveness and overall user satisfaction, ensuring it’s ready for launch. Both types have unique use cases and provide data that helps improve design decisions to boost your product’s UX. Discover more about each approach, plus step-by-step guides and examples for how and when to use them, in our new article: 🔗 https://buff.ly/4fAGjtK

Looking to streamline your research workflows, and enhance the accessibility and impact of your insights? Join us on August 21 to see Maze’s latest features live in action: 🎬 Highlight Reels: Transform your research into engaging stories with customized highlight videos 📊 Side-by-side Variant Comparison: Support your decisions and enhance your analysis with direct comparison views of variant tests 📈 Enhanced CSV Exports: Simplify data extraction with clear and ready-to-use data 🗣️ Interview Studies: Streamline every step of your moderated research process, from recruitment to reporting Matthias K., Senior Product Manager at Maze, and Sarah Kublanow, Senior Product Marketing Manager at Maze, will walk you through how to leverage these tools to elevate your research game. Plus they’ll share best practices, real-world uses cases, and a preview of our roadmap for the rest of the year. Don’t miss out—secure your spot now 👇 https://buff.ly/3WRNxCj

Exciting News! Maze is proud to be a sponsor at this year's CPO Summit 🚀 🎤 Not only are we exhibiting, but we’re also speaking on the panel 'Transforming product function with AI - strategies for a modern CPO' on September 4 at 3:55 PM. 📍 Visit us at our booth to see live demos and discuss how we can help you build products that solve users’ challenges and drive innovation. Don’t miss this chance to supercharge your product roadmap with robust user insights. Looking forward to seeing many familiar faces and connecting with new ones! https://lnkd.in/dpJ4ft_Y #ProductLed #ProductLedAlliance #UserResearch #ProductDevelopment #Maze #Innovation #Design