✨ SIAL 2024 insights reveal that taste and pleasure reign supreme in food. While 60% of consumers are looking for snacks with functional benefits, the majority are unwilling to compromise on flavor. Exhibitors at SIAL Paris are delivering protein-packed and low-sugar options that satisfy both health and taste buds, proving you can have it all. 🍪 💪 Why settle when you can snack smart and enjoy it? https://lnkd.in/etvKMyqq #SIALParis #FunctionalSnacks #TasteAndPleasure #CPG #FMCG #FlavorExploration #HealthySnacking #ProteinSnacks #GreenOlive #SnackSmart #FoodInnovation #ConsumerTrends #CPGMarketing #Sustainability #FoodIndustry #HealthyLiving #FoodSafety #InternationalBusiness #GO
Green Olive Brand Management
Consumer Services
Atlanta, Georgia 584 followers
Growing brands is what we are passionate about.
About us
We are a team of smart, collaborative, future-forward dreamers and doers. Our ambition is to build a people and technology enabled Route-To-Market system that can compete with the best. We are about serving growth for great brands with efficiencies across retail and digital channels, applying class-leading capability, developing shareholder value for our owners and associated brands, and making a positive contribution to the communities we operate in or work with.
- Website
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www.greenoliveus.com
External link for Green Olive Brand Management
- Industry
- Consumer Services
- Company size
- 2-10 employees
- Headquarters
- Atlanta, Georgia
- Type
- Privately Held
- Founded
- 2024
- Specialties
- Go-to-Market Strategy, Omni-Channel Strategy, Sales Management, Brand Marketing, Shopper Marketing, Category Management, Business Intelligence, E-Commerce and Digital Channels, Supply Chain Management, Product Development, and Sourcing
Locations
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Primary
Atlanta, Georgia, US
Employees at Green Olive Brand Management
Updates
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Groceryshop 2024 brought some major insights this year, from private label growth to AI transforming operations. Check out our key takeaways from all three days, and stay ahead with Green Olive Brand Management as we navigate the evolving FMCG landscape. 🚀 👉 For more insights, check out the recaps from Supermarket News: https://lnkd.in/edQ2MBDy #FMCG #CPG #BrandManagement #RetailInnovation #AIinRetail #SupplyChain #PrivateLabel #BusinessGrowth #MarketingStrategy #RetailTrends #DataDriven #ConsumerGoods #GlobalBrands #EmergingBrands #GreenOlive #GO
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Way to go, Denise Woodard
As entrepreneurs, we're often instructed that traditional retail is the ultimate goal, and while I'm thrilled you can find Partake Foods in 17,000 doors and growing, today's landscape offers so many more ways to get your product into the hands of your customers. In my latest piece for Inc. Magazine, I highlight 7 non-traditional distribution channels that are helping brands like FLY BY JING, Brightland, and OLIPOP PBC scale beyond the store shelf. From leveraging Amazon and TikTok Shop to exploring partnerships and hospitality, these channels provide opportunities for creativity, connection, and growth. Whether just starting out or looking to expand your reach, it's time to think beyond retail. 💡 Check out the full article for my take on diversifying distribution strategy and growing a brand in unique ways: https://lnkd.in/gv3VUvpN #entrepreneurship #businessgrowth #distributionstrategy #startupadvice #scaleyourbusiness #nontraditionalchannels #cpg
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Green Olive Brand Management is excited to announce our new partnership with Cape Herb & Spice, a magnificent South African brand ready to launch in the US! 🌿 Last week we kicked things off together with some strategy, business planning, cooking, and team building 🤝… along with taking in a few sights of beautiful Cape Town, South Africa 🌍. Stay tuned… we’re just getting started. Steven Greenspan, Paulo Oliveira, Shelley Barnard, Morné Bam, Deanne O'Brien, Paul Jibson, Ricardo Alberto Moretti #NewPartnership #CapeHerbAndSpice #GreenOlive #BrandAdvocates #CapeTown #FMCG #CPG #FlavorInnovation #Spices #FoodIndustry #BusinessGrowth #PartnershipAnnouncement #GlobalBrands #MarketExpansion #CPGConsulting #USMarket #FoodandBev #ConsumerGoods #InternationalBusiness
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With fall officially here, we’re reflecting on some of the highlights from the summer, like the New York Summer Fancy Food Show! It was a fantastic opportunity to explore new trends, taste innovative products, and connect with industry colleagues. As we look ahead to future food shows, events like SIAL Paris (October), Specialty Food Association Winter Fancy Food Show (January), and Natural Products Expo West (March) are on our radar. These shows are always valuable for networking, discovering fresh ideas, and driving the industry forward. Looking forward to what’s next - whether attending or supporting from afar, these shows are where the magic happens! Lauren Alexander Steven Greenspan Paulo Oliveira #FoodShows #FancyFoodShow #SIALParis #WinterFancyFoodShow #ExpoWest #NaturalProductsExpoWest #Networking #CPG #FoodIndustry #TradeShows #RetailStrategy #EmergingBrands #CPGMarketing #ConsumerTrends #RetailMarketing #Innovation #BusinessGrowth #IndustryInsights #EventPlanning #FMCG #GO
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Green Olive Brand Management reposted this
Kroger released Q2 2024 earnings today reporting flat company sales, accelerating ID sales, and improved profitability offset by negative unit sales and minimal progress on market share. The company slightly raised the low end of full-year guidance, facing easier comps in 2H24. Flip through our top takeaways 👉 Download the full recap here: https://lnkd.in/g3UJUsQ3
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📈 Big Opportunities in Canadian Discount Grocery Channels As inflation and a cooling economy shifts shopping habits, discount grocery retailers like Real Canadian Superstore, No Frills, Maxi, Giant Tiger, Food Basics, FRESHCO, LTD., and Super C are thriving. Savvy shoppers are looking for value, and understanding this trend is important. For FMCG brands, Price Pack Architecture in Canada has never been more important. By aligning with these discount banners, there’s a unique opportunity to reach new audiences and grow fast in this evolving market. Check out this short Loblaws - No Frills blog: https://lnkd.in/eEk3vSed 💡 If you're a FMCG brand now's the time to pivot your strategy in Canada. Want to know how? #FMCG #CPG #DiscountRetail #Canada #CanadianMarket #CanadianBusiness #RetailGrowth #Retail #ConsumerTrends #RetailMarketing #BusinessStrategy #EmergingBrands #CPGConsulting #RetailExpansion #GO #Specialty
Affordable groceries made simple: No Frills removes multi-buy restrictions.
loblaw.ca
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Bringing people together — whether around the table or around an idea — is what we do best at Green Olive. 🌱 Our team enjoyed an in-person get-together at Nando's in Washington, D.C., where we discussed client strategies, upcoming developments within the CPG space, and more. As Brand Advocates, we know that building relationships — whether over a plate of good food or in a conference room — plays a critical role in helping brands launch, grow, and succeed in the U.S. market. Want to learn more about how our team can help your brand launch and grow in the U.S. market? - Visit our website to explore our services: ➡ www.greenoliveus.com 🌟 Lauren Alexander 🌟 Katya Kislitcyna 🌟 Steven Greenspan 🌟 Paulo Oliveira #CPG #CPGIndustry #FMCG #USMarket #BrandAdvocates #RetailSuccess #CPGStrategy #SupplyChainManagement #ProductLaunch #ConsumerGoods #BusinessDevelopment #FoodAndBeverage #GlobalBrands #MarketExpansion * Nando's PERi-PERi North America
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The Playbook to Market Victory - Think of this. You’re in the championship game, and you’ve got the playbook that not only outlines your strategy but also predicts your opponent’s every move. That’s the advantage syndicated data brings. At Green Olive, we do more than just hand over the playbook — we coach you through the game. ✅ Assessing the Field: We start by analyzing your brand’s current performance using data from Nielsen, Circana, and SPINS. This gives you a clear understanding of your position in the market. ✅ Exploiting the Opportunities: With Green Olive’s online portal, we pinpoint areas where your brand can outperform based on real-time business data. These insights help you capitalize on opportunities and gain the upper hand in the market. ✅ Executing the Winning Plays: Armed with these insights, you can make calculated, data-driven decisions that lead to market victory. No fumbles—just winning strategies. It’s not about playing harder; it’s about playing smarter. Ready to win? 🏆 Get in the game—visit our website today: www.greenoliveus.com #SyndicatedData #WinningStrategy #CPGSuccess #MarketIntelligence #GreenOlive #USMarket #CompetitiveAdvantage #SmartDecisions #BrandVictory #BusinessGrowth #DataDriven #CompetitiveEdge #Analytics #BrandManagement #CPGIndustry #SupplyChainManagement #CPG #FMCG #GO
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Green Olive Brand Management reposted this
🚀 Rapid CPG Startup and Full Control of Your US Operations Achieve a rapid and seamless start-up in the US market, becoming fully operational within four weeks to three months. By utilizing advanced systems, processes, and an extensive supplier network, you can maintain full control over where your products are sold, ensuring your brand’s premium image is protected. Partnering with The Opal Group helps you avoid pitfalls and ensures smooth operations. 🌟 Learn More: www.theopalgroup.com #USMarket #RapidStartup #BrandControl #Opal #CPG #FMCG #SupplyChain #MarketEntry #BusinessExpansion #BrandProtection #OperationalEfficiency #SupplierNetwork