🛒 The future of B2B growth is in direct-to-customer (DTC) channels. 🌟 Is your media strategy supporting this shift? By allocating spend toward owned commerce experiences within a larger Connected Media mix, you could drive up to 50% more revenue impact, according to our analysis. Ready to take control of your customer relationships? Link in the first comment. #B2BMediaMix #ConnectedMediaStrategy #OmnichannelMarketing #ConnectedContentAssets #B2BContentStrategy #RevenueGrowth #MediaOptimization #B2BMedia #B2BMarketing #MediaStrategy
Green Thread
Business Consulting and Services
New York, NY 136 followers
B2B digital transformation | Align and connect your entire revenue cycle | Crush siloes | Drive growth
About us
Green Thread is a B2B practice and part of the Horizon Media family which helps companies achieve sustainable, scalable revenue expansion by aligning core revenue operations - marketing, sales, and service - around a common goal: growth. We bring data-driven digital transformation to connect the entire revenue cycle - crushing the siloes between marketing, sales, and service - to deliver competitive advantage and alway-accelerating value.
- Website
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www.greenthread.com/cms
External link for Green Thread
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2022
- Specialties
- B2B, Sales, Marketing, Strategy, Revenue Operations, Thought Leadership, Omnichannel Marketing, Growth, and ABM
Locations
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Primary
75 Varick St
New York, NY 10013, US
Employees at Green Thread
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Chris Hummel
President at Green Thread | Leading revenue expansion with innovative strategies
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Stephen Diorio
Executive Vice President Growth Strategy at Green Thread | Managing Director at The Revenue Enablement Institute | Author "Revenue Operations"
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Raj Munusamy
Vice President Marketing | Fractional CMO | Digital Marketing | Oracle | SAP | Siemens | Schneider Electric | OpenText
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Christopher Moscardi
Marketing Strategist | Business Consultant | Creative Director | MBA | Writer | Cynically Optimistic Climate Communicator
Updates
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⚡ Laser-focused B2B media targeting is a powerful efficiency driver. ⚡ But to reach the full 50% impact potential our Connected Media model projects, it needs to be paired with equally optimized creative, channels, and measurement. Ready to see the complete high-performance package? buff.ly/4b4lGTQ #B2BMediaTargeting #ConnectedMediaStrategy #B2BRevenueGrowth #B2BMedia #B2BMarketing #MediaStrategy #DataDrivenTargeting #CustomerDataStrategy #PersonaBasedMarketing #B2BMediaMix
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🗃️ Drowning in complexity with a dozen or more teams supporting your media campaigns? 😵 Unifying commercial operations under a Revenue Operations structure can enhance data integrity, deliver more control, and reduce costs, potentially increasing media ROI by 14% or more. We've got a blueprint for making the transition. Want to see it? buff.ly/4bApGvk #OmnichannelActivation #ABMStrategy #SalesAlignedMarketing #RevenueOperations #EmergedMediaChannels #ConnectedMediaStrategy
CMS
greenthread.com
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🧩 The B2B media puzzle is complex. But we've cracked the code. 🔐 The secret? Putting paid, earned, owned, and shared pieces together within a Connected Media framework. Our analysis shows this could reveal up to 50% more business value. Curious to see the complete picture? buff.ly/3yvp0Jh #B2BContentMarketing #ConnectedMediaStrategy #B2BMedia #B2BMarketing #MediaStrategy #MediaCollaboration
CMS
greenthread.com
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🤷♀️ Wish you had a crystal ball to predict which B2B prospects are ready to buy? 🔮 With longer sales cycles and more stakeholders involved, it's harder than ever to know where to focus your efforts. But advanced targeting and intent data can help. We've discovered the secrets to identifying and engaging your most promising leads. Want to know more? buff.ly/4djK1GS #B2BMedia #B2BMarketing #MediaStrategy #RevenueGrowth #ConnectedMediaStrategy
CMS
greenthread.com
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🎯 B2B media success is all about connection. 🔗 By linking your targeting, content, channels, and measurement, you can drive over 50% more business impact. It's not just theory - our proprietary financial model proves it. Ready to unlock your growth potential? Check this out: buff.ly/3Wug4ho #ConnectedMediaStrategy #B2BMedia #RevenueGrowth #B2BMarketing #MediaROI #Proprietary #MediaStrategy #B2BGoals #FinancialModel #ConnectedMarketing #GrowthPotential #MediaSpend #B2BOptimization
CMS
greenthread.com
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🎥 Attention B2B marketers: Targeted mass media is your secret weapon. 🎯 Platforms like CTV and AVOD allow you to reach key accounts and personas with unparalleled precision. Harness this within a Connected Media Strategy, and our model predicts you could achieve up to 50% more business impact. Want to zero in on success? Link in the first comment. #B2BMediaMix #ConnectedMediaStrategy #OmnichannelMarketing #ConnectedContentAssets #B2BContentStrategy #RevenueGrowth #MediaOptimization #B2BMedia #B2BMarketing #MediaStrategy
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📊 Retail media is on track to make up 25% of total digital media spending ($100 billion) in the next three years. 💰 B2B companies that find parallels in their own selling motions could uncover powerful opportunities to deliver meaningful customer touchpoints near the transaction. Ready to explore the potential of retail media for your B2B strategy? Learn more: buff.ly/3WFTWk9 #B2BMediaTargeting #ConnectedMediaStrategy #B2BRevenueGrowth #B2BMedia #B2BMarketing #MediaStrategy #SocialCommerce #LivestreamShopping #RetailMedia
CMS
greenthread.com
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The guru himself speaks!
Executive Vice President Growth Strategy at Green Thread | Managing Director at The Revenue Enablement Institute | Author "Revenue Operations"
I look forward to presenting with Mike Shea and Trent Perrotto at the ANA Masters of B2B Marketing in Naples June 12-14th, where we will be joined by dozens of B2B leaders to discuss the ways brand leaders are connecting The Dots across paid, owned, earned and shared media investments, programs and channels to maximize the business impact of media. https://buff.ly/3KwjFEs
Connecting The Dots To Maximize The Business Impact Of Media
social-www.forbes.com
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💰 Struggling to align incentives across teams, agencies, and functions? 🎯 Teaming with finance to create KPIs tied to customer lifetime value and financial performance is key. Traditional attribution measures like MQLs and SQLs often fall short. Developing the right incentives could increase business impact by 6%. Want to know more? buff.ly/44MEIMu #ClosedLoopMeasurement #MediaOptimization #CrossFunctionalAlignment #ContinuousImprovement #ConnectedMediaFramework #ConnectedMediaStrategy
CMS
greenthread.com