GRIN

The creator economy has changed … So, we’re changing, too. The global influencer marketing industry has doubled in the last 3 years alone. It’s clear that creators don’t just move the needle … For most brands, they ARE the needle. From discovery to purchase and beyond, creators are critical to every phase of the buyer journey. But it’s not about product choices. It’s about lifestyle choices, too. Where to eat, where to travel, workout, and what we need to get the most out of every experience… THAT is the power of influence in the modern creator economy. And GRIN has evolved to help you harness that influence… These are the 5 pillars every brand needs to build and scale a world-class creator program. 🔎 Creator discovery and recruitment 🛠️ Full-scale program management  📈 Real-time data and ROI reporting 🧠 In-house strategy experts 🏅 First-class creator experiences And we’re committed to bringing them to you better than anyone. Will you join us in this new era of influencer marketing? PS — It wouldn’t be a new era without a new look… Go to our site to check out our upgraded website and fresh identity that embodies our renewed mission.

We just hit our 21st straight season as an influencer marketing software leader on G2. 21! That's more banners than... 🏀 The Boston Celtics (18) 🏈 The Green Bay Packers (13) ⚽ Manchester United (20) The Yankees still have us beat (27), but we're coming for them next! In all seriousness, though, we couldn't be more proud of our team and platform that has been powering brands and empowering creators since 2019. And stay tuned.. We've got even more wins planned for Q4. 👀 #influencermarketing #creatormanagement #digitalmarketing #creatormarketing

The holiday season is just around the corner… Still searching for that perfect creator to take your holiday campaigns to the next level? Whether you’re preparing for Black Friday, Cyber Monday, or your end-of-year holiday push, the right creator partnership makes all the difference. With GRIN’s revamped Audience Reports, you get more insights than ever on creators AND their audiences. This new and improved feature now has: 📊 30+ audience data points ✨ An intuitive new design ✍ And coming soon ... easy-to-export reports Go into your next partnership knowing your message will reach the right people!

Ready for some crazy numbers? 2️⃣8️⃣5️⃣ - That's how many pieces of content the typical social media user sees per day. 4️⃣0️⃣0️⃣0️⃣ - That's how many ads the average person sees EVERY DAY. 1️⃣0️⃣0️⃣ - That's how many of those ads an average person actually pays attention to (their brains would be overloaded otherwise!). These numbers might be a little scary for brands trying to get noticed. But if you're working with creators, you can breathe a sigh of relief. Creator content is the best way to cut through the noise and reach targeted audiences who are genuinely interested in hearing what you have to say. Want one more number? 6️⃣ - That's how many tips we have for you to get more brand awareness from your next creator campaign. Follow the link in the comments to check them out. 👇 #influencermarketing #creatormarketing #digitalmarketing #brandawareness

Have you seen what's new on Instagram lately? 📱 Algorithm enhancements 📷 Story updates ❓ Q&As Things change quickly, and it can be hard to keep up. We've got you covered, though. Check out the link in the comments to see what's new with IG and how to use these updates on your next influencer campaign. 👇

Do not underestimate the power of data! We recently chatted with Gia from RoseSkinCo., who works with about 250 active creators. For now, she has no plans to add more. Why? The data she has is so powerful she can strengthen her program without it. 🎯 Creator data helps her identify who to partner with long-term and who to cut loose. 📊 Campaign data shows what’s working and what isn’t so her campaigns can improve over time.   🚗 Program data shows how it all fits together so the influencer marketing engine keeps on humming. Huge shoutout to Gia and the whole RoseSkinCo team for a job well done! (And when you are ready to add to that roster, we’ll be ready. 😎)

Who said you can't influence in the healthcare world? Tomorrow, the incredible CEFALY Technology is hosting a value-packed BFCM Prep Webinar for the Healthcare Industry & we can't wait! Amelia Cook, their Influencer Marketing Expert from GRIN, will be joining as their special guest! 🤩 Hosted by the wonderful Chiara Bonofiglio & Danielle Vinci, MS, a ton of valuable topics will be covered including: 📣 Becoming an influencer in healthcare 🖼 Building relatable content & community 🔬 Using medical lingo effectively 🏆 CEFALY Technology as a case study for influencer success In healthcare and want to learn from some of the brightest minds? Register via the link in the comments! #influencermarketing #creators #bfcm

Just because BF/CM ends doesn’t mean your campaigns have to! Keep the momentum going by targeting those last-minute shoppers still hunting for the perfect gift. Leverage creators to promote: 🚨 “Last chance” offers 📦 Express holiday shipping options 💳 Digital gift cards Last-minute shoppers are ready to BUY, so make sure your brand is there to save the day.

We 💜 Influencer Marketers. So we threw a special dinner in New York for some of the best in the business! Nothing can quite replicate in-person connections with people who just "get it". And so, it was invigorating being in a room filled with 18 incredible marketers... the depth of the conversations was a true testament to their expertise! Knowledge, advice, and ideas were exchanged including: 🖼 Incredible content ideas for BFCM 📈 Tips for proving out program ROI 💰 How to secure more budget for Influencer Marketing 😍 Everyone's favorite influencers across a range of industries 👑 Advice for getting promoted ❤️ Plus, a little bit of GRIN love Thank you to everyone who attended and made the evening so special! Friendships were made, stories shared, and delicious food & wine were enjoyed! We can't wait to do more meet-ups around the US! Want to come to the next one? Let us know in the comments 👋 #influencermarketing #creatormanagement #nyc #community

Who doesn’t love a holiday gift guide? We’re pretty sure everyone does… And you should, too—especially if you’re planning a BF/CM campaign with creators. Why? 💕 Creators already know what their audience loves.  🤝 Audiences can trust tthat he creator's recommendation is genuine.  🍬 They make the holiday gift search short and sweet.  💸 BF/CM shoppers are primed and ready to buy! If you haven't already started planning your creator-curated gift guide, the best time to start is right now!