Swyft

The IT Channel is massive, coming in at close to $500 billion in annual sales according to Bain & Co., with total IT services spend close to $1.5 trillion according to CompTIA. With so much money at stake, IT channel partners would be wise to leverage the ultimate demand-generating, fly wheel-friendly marketing activity: Public Relations! Check out our infographic on ways channel partners can position themselves ahead of the competition to win more business in the coming years. #flyWheel #channelsales #channelmarketing

Knock, knock. --Who's there? Knock, knock, knock, knock! --Who's there?!? A DevOps marketing professional hitting their head on their desk trying to grow brand awareness and drive in more leads. 🤕 🤯 Not to worry, we got you! Take 2 aspirin and then download our PR guide for DevOps companies today! Swyft's PR Guide for DevOps companies will spell out the path for winning more media attention and spark interest in your offerings. #DevOpsMarketing #SaaSMarketing #PRGuide https://lnkd.in/gSa3DDYT

Our DevOps PR Strategy guide is designed to help marketing professionals better promote and scale their companies' growth through the media. This guide will help marketing teams regardless of whether they are in a DevOps SaaS provider, a SaaS that uses DevOps, or a custom-software developer that utilizes DevOps as part of its suite of services. To download, click the link is in the comments below. We hope you like it! #DevOpsMarketing #DevOpsStartup #SaaSMarketing #TechPR #DevOpsPR

There are distinct advantages for startups who hire PR firms from Austin versus east or west coast firms. *Austin has an established tech ecosystem with a local PR firms that have extensive knowledge, experience, and connections. *Affordable PR talent is abundant in Austin, potentially saving startups up for 40% on a monthly engagement retainer. *Proximity to SXSW and a healthy startup support ecosystem. Curious to find out how Swyft can elevate your startup's brand reach and inbound sales funnel volumes? Give us a shout! #startupPR #AustinPR #startupmarketing https://lnkd.in/gbRyVcek

Nearly 8 years ago we wrote a series of posts about Content Marketing Hacks. The crazy thing is the content from that series is still surprisingly relevant. So we're sharing our 2nd tip on the series, which is all about how to learn to create content that your buyer personas and ideal customers will enjoy consuming. From developing an authentic and relatable brand voice to consistently putting out quality content that adds value to your target audience, this hack has it all. Got any content marketing successes where you grew your audience and developed a loyal following over time? Please share! #brandvoice #contentmarketing #contentmarketingtips https://lnkd.in/gwszGKcK

Nearly 8 years ago we wrote a series of posts about Content Marketing Hacks. The first installment was entitled: Content Marketing Hack #1: How to create buyer personas, lead attribution, and more. I'm surprised at how relevant it still is despite the changes we've seen to search and Google Analytics. Let us know what you think! #contentmarketing #contentmarketingtips #buyerpersona #leadattribution https://lnkd.in/gV47PSup

With the DevOps industry set to grow to $28.5 billion by 2028, and over 30,000 SaaS-based companies worldwide -- DevOps is a huge target rich opportunity for PR. That's why we are about to release our DevOps PR Strategy Guide in the coming week. But first, here's a teaser from today's blog article on Thought Leadership for DevOps startups.... #DevOpsMarketing #DevOpsPR #DevOpsStartup https://lnkd.in/g7RuGH6g

Many startups think they need to wait for VCs to invest in them before starting their PR efforts. An article we wrote for Startup over Coffee makes a good case for not waiting on VCs to 'validate' you. Plenty of startups have used PR as part of an early stage go-to-market strategy to grow: --Brand reach --Website traffic --MQLs & SQLs --Market share See how your tech startup build demand for your offerings and make a stronger case for VC investment should that be the route you wish to take. #startup #startupPR #startupmarketing https://lnkd.in/gPib9qUq

Put 35 year old Damola Adamolekun in charge of Red Lobster, a dated and frumpy restaurant better known for serving seniors seeking bargain basement seafood dinners? Could be brilliant! Especially if he's able to push the board to take calculated risks by experimenting with menus, branding, and demographic outreach. #RedLobster #Turnaround https://lnkd.in/giHQeXT5

Ever wonder what tools go into the PR Tech Stack? It's more than you realize! #techPR #PublicRelations