G76.AI

Rejection Sucks Prospect--> Qualify--> Pitch--> Close or Fail? --> Repeat Reps wither on the vine if there are not enough CLOSES to soften the FAILS. No one wants to feel like a failure, so they quit. This attrition is most pronounced when reps are tasked almost 100% on getting NEW customers. What would happen to your business if sales reps could also focus on the retention and expansion of current customers? Look at the data: - Most companies lose between 10-25% of their customers year-over-year. - 44% of companies focus on customer acquisition, while only 18% focus on customer retention. - It costs companies 5x more to attract a new customer than it does to retain an existing customer. - Increasing customer retention rates by 5% increases profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company. - Repeat customers spend more money with you- averaging 67% more. - Repeat customers are easier to sell to- they have a 50-70% chance of buying from you. - Repeat customers promote your business- happy current customers can become no cost brand evangelists. Focusing at least 50% of your reps’ time on retaining and expanding current customers will not only lessen the rejection overload causing sales team attrition, but it will also grow your company’s sales and profits by margins exponentially more than the “new-logo-only” grind. When we deploy G76.AI’s ‘Sam’ platform it is life changing for the productivity, morale, and retention of sales teams. It’s pretty cool to see previously burned-out defeated reps morph into enthusiastic, motivated, and productive achievers. Invest in a focused and actionable data analytics platform that can feed and nurture your sales reps to inform precise and strategic existing customer growth.  #g76.ai #sales #growth #dataanalytics #salesanalytics #attrition #retention #salestools #revenue #profit

Keep Your A Players- and Keep Them Happy Without the Promotion Game Attrition is atrocious in the sales world. Have you ever had 'that' conversation with your best sales rep that caught you off guard? The one where they tell you they aren't happy, feeling stagnant, maybe want to try management? I did. His name was Jake. You won't find a better rep- loyal, honest, talented, a whiz with all types of customers, and a track record that's hard to beat. He was consistently our top rep and we didn't want to lose him. He didn't really want to manage, but he hit his ceiling- at least in his view- especially when it came to earnings. And that's a problem. Jake didn't really have corner office ambitions, but the guy wanted to grow financially. So, how do we fix this without the usual promotion song and dance? We rolled up our sleeves and got creative. *Up their game: We got Jake into training that fine tuned and upped his skills *Aim with Intelligence: We armed him with AI tools to pinpoint where he can grow (dare we say max out?) his sales in his existing network *Pay for Performance: Higher GP$, better margins, % growth in existing customers- his take home now mirrors the success of his accounts. More cash for him, more business for us *Deal Autonomy: With just a few fences up- we backed off and let Jake run his show. He knows what the client needs, is now armed with data and his incentive plan drives good deals *Turn Expertise into Influence: Jake's the mentor now, showing the team the ropes. He gets an incentive on their progress and it's boosted his status and our bottom line And guess what? Jake's not just sticking around, he's happy and thriving- and so are his clients. We didn't need to promote him into a job he would hate and see him leave in a year, we nurtured and grew what he loved and grew his income (and our revenue). The kick in the pants for most successful sales reps is that personal income growth does not necessarily come from a promotion or move into management. Sometimes it's about expanding where you are planted. #salesstrategy #employeeretention #careergrowth #salesreps #revenuegrowth G76