A few days late... but the numbers speak for themselves. Here's my August 2024 Recap.
August was the "show me the money" type of month for GrowthLab Finance-as-a-Service. As we approach the end of Q3, I’m excited to share some key financial updates:
1. FaaS Performance:
-Margins: GrowthLab’s gross margin hit 39% for a 5-week payroll period, the highest since March 2023. This reflects our strong financial discipline and operational improvements.
-FP&A Recurring Services: Our FP&A recurring revenue services have grown by over 40% 🚀, bringing on 11 new customers in 4 months! This service is quickly becoming a key driver of future success.
-Total Revenue: While August’s revenue was flat or up 1%, our performance remained solid considering the churn.
-NOP: Exceeded expectations by $8,000, thanks to our disciplined approach to cost management and better by $40k from the the latest July forecast!! 🤷♂️
-Tax Division Growth: Tax services are up 11% yoy for August, and 17% YTD 2024, showing strong momentum.
-OpEx: We managed to reduce expenses by 9% year-over-year in August.
2. STRMS Update:
-Consulting Engagements & MRR Growth: STRMS is finding scale, with incremental MRR growth just two months after Scaling New Heights. We’re on track for scaling growth in September. In early Q2, the team expanded STRMS offerings to include AccountingOS and Management Operating System consulting. Thank you referral partners!
3. HR/PAS Update:
-Customer Focus & Cost Consolidation: HR/PAS have maintained stable growth but up 100% yoy, focusing on core GL customer growth while consolidating costs.
4. Sales & Market Traction:
-After a period of “1 step forward, 3 steps back” earlier this year, we’re gaining greater traction with our new go-to-market strategy and renewed focus on customer hospitality. As the labor market and inflation cool down, showing customers the love is more important than ever.
-We’ve also seen a sales comeback in FP&A services—closing more deals in the last 4 months than all of 2023, with 3-4 deals a month!
5. Cash Flow Management:
-Cash Flow WAS Tight: This month, cash hit a low of $20,000, but the team pulled through. This reaffirms the need for GrowthLab to stay self-sustainable. Remember: this industry isn’t just about intrinsic value—it’s a cash flow business.
6. Digital Marketing Success:
-SEO & Web Impressions: After a rough patch, we’re seeing a resurgence in web impressions, hitting a high in September that we haven’t seen since Q1 2024.
-Mobile Core Vitals: Our mobile performance vitals are all in the green. Also… cold outbound might be back!?!
7. Looking Ahead:
September is shaping up to be a top 5 month. We’re increasing investments in sales, product development, and expanding our FP&A and Accounting Teams. Feels great to be hiring again—LOL! 😎
A huge shoutout to the entire GrowthLab team for your resilience, creativity, and relentless drive. Let’s keep this momentum going into the fall as we push for even greater success!