GrowthMatch

Want to build a powerful content engine? It’s not just about creating great content; it’s about strategy. Here are 5 essential strategies to elevate your B2B marketing: 1. Understand the self-service shift. Insight: 70% of the buyer's journey is completed before contacting sales. Action: Provide content that educates and guides prospects. 2. Develop diverse content types. Insight: A well-rounded content library builds trust and engagement. Action: Include blogs, case studies, videos, and infographics. 3. Prioritize quality and consistency. Insight: High-quality content enhances brand credibility. Action: Regularly update and maintain your content. 4. Leverage specialized content partnerships. Insight: Collaboration can enhance content creation and strategy. Action: Partner with experts to boost your content capabilities. 5. Focus on a long-term content strategy. Insight: A robust content library aids customer acquisition and retention. Action: Build a sustainable strategy that evolves with market trends. Implementing these strategies can transform how you connect with your audience. For more insights on building an effective content engine, read our full blog post: https://lnkd.in/gvUfPTmM Drop your thoughts in the comments! What strategy resonates with you the most? #B2BMarketing #ContentStrategy #DigitalMarketing

We've seen a clear shift in how companies use content — from lead generation to trust building. It's no longer just about capturing leads; it's about delivering value upfront. Take a lesson from top-tier media companies like The New York Times. Sure, they have business goals like driving subscriptions, but the primary focus of their content is to provide value on its own. The same applies to companies today that aim to build trust across a longer portion of the buyer journey. If the content doesn't offer intrinsic value, it won't resonate. To succeed in this environment, companies need to think like media outlets, producing content that informs, educates, and engages — whether or not a sale is immediate. This mindset shift is also about decentralizing content creation. Look at Forbes: they've embraced guest writers, including CEOs and thought leaders, to expand their reach and relevance. Adopting a media-company approach allows organizations to create content operations that build long-term trust, not just short-term leads. #ContentStrategy #TrustBuilding #MediaMindset Video by GrowthMatch 

🚀 Usage-based pricing offers flexibility and room for growth, but how do you get customers to see that value? Arun Sivashankaran breaks it down: simplify the message, offer hands-on examples, and use clear visuals to show how pricing scales with usage. The more transparent you are, the better your strategy will land. #SaaS #VideoStrategy #PricingStrategy Video Production by GrowthMatch

🚨 Is your B2B sales funnel stuck in the past? Millennials and Gen Z are now calling the shots in decision-making. If your strategy hasn't evolved, you're missing out on huge opportunities. To stay ahead, it's time to adapt your sales strategy for the new landscape. Here's how to do it: 🔍 Start by Assessing Your Current Funnel 📈 Optimize Content & Social Presence 🎯 Incorporate Discovery Questions 🤝 Align Your Team on Content’s Role At GrowthMatch, we are your dedicated content engine—helping you refine and revitalize your approach so you can focus on scaling your business. It’s time to refresh your approach. Are you ready to adapt and stay ahead of the curve? Read full blog post to know more: https://lnkd.in/gQnDnbT2 #B2BSales #SalesStrategy #ContentMarketing #DigitalTransformation #NewEra

Elfried Samba, absolutely nailed it! Empathy isn’t just a soft skill—it’s a powerhouse for business success. When we lead with empathy, we don’t just communicate better—we connect. It’s about making people feel seen, heard, and valued. That connection builds trust, drives engagement, and fuels growth. Here’s why empathy matters for us at GrowthMatch: ✅It helps us understand why people engage with content. ✅It allows us to create personalized, relevant messaging. ✅It fosters genuine connections that drive real results. It’s this culture that drives innovation and success for our clients & team.

🔍 From sifting through endless resources to getting immediate insights—things have changed! Shaun Leach discusses how combining LLMs with Generative AI can take data analysis to the next level. By integrating both, companies can uncover patterns in everything from contracts to customer behavior. Watch the video to see how it's reshaping data engineering. #ChatGPT #OpenAI #LLM Video Production by GrowthMatch

Evolving market dynamics have made content much more valuable in recent years. B2B buyer behavior has changed drastically. Today's B2B buyers are more self-sufficient, preferring to do their own research before engaging with sales. That means that much of the buying journey happens long before a sales rep ever gets involved. And THAT means content is now the main way to build trust and guide prospects, even for enterprise deals. Social media posts, videos, articles — content is no longer just for conversion or just for awareness — they can directly influence large transactions. Marketing departments are being asked to function essentially as media companies, producing huge volumes of excellent content for a wide range of purposes, from top-of-funnel to sales enablement to customer education to new-hire training and everything in between. So, it can be helpful to think of a marketing department as a media company because it provides a different lens when considering what resources, tools, and workflows the marketing team needs in order to hit its goals. If you're going to ask your marketing team to deliver content output comparable to what a media company would distribute, then you need to equip your marketing team the same way, or you aren't doing your job as a leader. #MarketingStrategy #B2BBuying #MediaCompanyMindset

Powerful wisdom right here! ⭐ It's easy to get caught up in small distractions, but true success comes when we focus on the bigger picture — our goals, dreams, and vision. Let go of the noise, and direct your energy toward what truly matters. 💪 #LifeChangingLerato #FocusOnWhatMatters #SuccessMindset

Confidence is the key to startup success! 🦈 In a recent video, Josh Bowen 💬 shares how confidence keeps your momentum going, motivating your team and reassuring potential customers. It’s not about perfection but about staying focused and pushing forward. How do you maintain confidence when facing startup challenges? #BusinessConfidence #StartupLife #GrowthMatch Video by GrowthMatch

Unlock Your LinkedIn Potential! Is your LinkedIn profile optimized to showcase your expertise and thought leadership? We use this checklist for our clients before starting to enhance their content engine. It includes essential steps—like turning on Creator Mode and crafting a compelling summary—that will elevate your professional presence. Explore our checklist and discover how small changes can lead to meaningful engagement and visibility on LinkedIn! 👉 Read more about optimizing your profile: https://lnkd.in/g-HnU4qk #LinkedIn #ThoughtLeadership #ProfessionalDevelopment