Guide MKTG

𝟲 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝗜𝗻𝗰𝗹𝘂𝗱𝗲 𝗬𝗼𝘂𝗿 𝗛𝗶𝗿𝗶𝗻𝗴 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝗻 𝗝𝗼𝗯 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀 1. People want to know what will happen next. 2. You are modeling clear communication. 3. You’ll get candidates that fit your timeline. 4. You’ll keep candidates engaged. 5. More candidates will apply. 6. You will define your hiring process ahead of time. Don’t be the company that stresses people out before they are even hired. Be the company that relieves stress and makes applicants’ lives better from the start by telling them exactly what will happen next.

When outlining your hiring plan in your job descriptions, answer these questions: • How quickly people will hear from you? • What method will you use to contact them (email, phone call, text, etc)? • How many interviews will they have? • How soon would you want them to start? By including a clear hiring plan in your job description you will not only create a better experience for the applicant but you will also streamline your own processes.

These are some results our clients saw after positioning their potential employees as the hero of their job ads (vs. centering job ads on the needs of the company). Learn how to write your own applicant-centered ad. https://lnkd.in/gyJ-dufn

What is Candidate-Centric Recruiting? With applicant- or candidate-centered recruiting, the candidate is the focus, not the employer. This means creating hiring ads that appeal to job seekers by highlighting the benefits, culture, and growth opportunities of the company, rather than just listing job responsibilities. These job ads: • Acknowledge that candidates have personal and professional goals • Address the candidate's interests, needs and values • Describe how working for the company will make the applicant's life better

Looking for a way to stand out in today's competitive job market? Consider adopting an applicant-centered approach for your hiring ads. Here are three benefits of applicant-centered hiring ads: 1. Make Your Job Ad Stand Out 2. Get Applicants Who Want to Work With You 3. Get Applicants Who Stay Click the link to understand how to adjust your hiring ads. https://lnkd.in/gyJ-dufn

Time to throw out those generic job ads, because applicant-centered ads are taking over the hiring game. 🏋️💥 Your job description can’t be a plea for help (even if you really need the help). Employees want to know how they can join you on an important mission and how your position will help them achieve their personal and professional goals. Find out why candidate-centered hiring ads is the future of recruiting. https://lnkd.in/gyJ-dufn

Let your employees do the talking! 🗣 Job candidates want to hear from those already in the know about the benefits of joining your team. It’s time for job descriptions to go beyond just the facts. Also include employee testimonials so that prospective candidates can get the inside scoop about what it’s like to work for you. Read “3 Benefits of Adding Employee Testimonials to Your Job Descriptions” to learn more. https://lnkd.in/gFaNth-6

𝟰𝟵% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝘀𝗮𝘆 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 𝘁𝗵𝗲𝘆 𝘄𝗼𝘂𝗹𝗱 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻. You’re probably not surprised to hear this about customers making a purchase. But it’s also true about 𝗷𝗼𝗯 𝘀𝗲𝗲𝗸𝗲𝗿𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘄𝗼𝗿𝗸. Candidates want to hear your employees describe what it’s like to work with you. They want the assurances that come with a well-written review. Are you leveraging the power of employee testimonials in your hiring materials? https://lnkd.in/gFaNth-6

3 Benefits of Using Employee Testimonials in Job Descriptions 1. Testimonials add credibility. 2. They provide a better understanding of the job and company culture. 3. They help your company stand out in crowded job markets. https://lnkd.in/gFaNth-6

Did you know that employee testimonials can be a powerful tool for recruiting new talent and filling open positions? Here’s how to get good employee testimonials for your job ads: Step 1: Ask existing employees: • What was your life like before you worked here? • How did working with our company improve your life? • What does your life look like now? Step 2: Piece their answers together into 3–4 sentences that highlight the transformation they experienced by working with your company. Step 3: Ask their permission to use it as an employee testimonial in your job ads, careers page, social media, etc. https://lnkd.in/gFaNth-6