GumGum

Our CTO Ken Weiner will be speaking at the CIMM Summit on October 8 at Warner Bros. Discovery’s Corporate Headquarters! Join us for his Research Spotlight on Tuesday, 10/8 at 2:00 PM, where he’ll tackle the intriguing question: Are Custom Ad Units Worth the Buzz? 🤔 Moderating the conversation will be Tameka Kee from the Coalition for Innovative Media Measurement (CIMM), alongside Ken and Sarah Harms from Roku. They’ll delve into how innovative ad formats, like screensavers and shoppable units, compare to traditional ads. Check out the full agenda here: https://lnkd.in/g6ygJKKm #adtech #innovation #CIMMsummit2024

Join us at the Marketing Leadership Summit by Brand Innovators during Advertising Week New York! On Monday, October 7 at 10am ET, our CEO Phil Schraeder will moderate an exciting Fireside Chat with Andrea Zaretsky, CMO of Morgan Stanley Wealth Management and E*TRADE from Morgan Stanley, and Marianne Malina, North American President of 72andSunny. They’ll be diving into the strategy and creativity behind their latest Super Bowl Campaign. Don’t miss this unique opportunity to hear from top leaders in marketing and advertising! 🏈💡🎤 Check out the full agenda here ➡️ https://bit.ly/4eoefZn #advertisingweek #gumgum #awny #brandinnovators

🚀 Today we are excited to introduce The GumGum Platform™ and Mindset Graph™, marking a new era in digital advertising that’s smarter, more engaging, and privacy-first. Our platform unites advanced contextual intelligence, attention measurement, and creative solutions to deliver ads that resonate—at the right time, in the right mindset, and without exploiting personal data. The Mindset Graph™ combines data from all three solutions to match consumer mindset with a brand's message for more relevant and effective campaigns. Say goodbye to outdated, identity-based targeting and hello to ads that truly connect with people, shaping the future of digital advertising by delivering a better experience for users and better outcomes for brands. 🎯 Check out our blog to learn more: https://bit.ly/3XIno88 #digitaladvertising #contextualintelligence #gumgum

🚀 Today we are excited to introduce The GumGum Platform™ and Mindset Graph™, marking a new era in digital advertising that’s smarter, more engaging, and privacy-first. Our platform unites advanced contextual intelligence, attention measurement, and creative solutions to deliver ads that resonate—at the right time, in the right mindset, and without exploiting personal data. The Mindset Graph™ combines data from all three solutions to match consumer mindset with a brand's message for more relevant and effective campaigns. Say goodbye to outdated, identity-based targeting and hello to ads that truly connect with people, shaping the future of digital advertising by delivering a better experience for users and better outcomes for brands. 🎯 Check out our blog to learn more: https://bit.ly/3XIno88 #digitaladvertising #contextualintelligence #gumgum

Excited to share that our CMO Kerel Cooper will be speaking at TAG's Annual State of the Fight event on October 9th in NYC! 🗽 Join Kerel for the session, “Be Bold for Publishers,” where he and other industry leaders will discuss overcoming barriers to brand safety recognition for diverse publishers. He will join experts from IPG Mediabrands and Black Enterprise Magazine in a powerful discussion on solutions and initiatives that help publishers thrive. Don’t miss this important conversation! If you're a member of TAG, register today: https://bit.ly/3zMD6XI #stateofthefight #gumgum #brandsafety #digitalmarketing

Thank you to everyone who stopped by the GumGum booth at Programmatic I/O NY by AdExchanger! 🙌 We had a great time connecting with so many industry professionals and sharing insights on the future of contextual advertising. It was inspiring to see such enthusiasm for innovative solutions and we’re excited about the conversations we had. We can’t wait to see you again next year! 🚀 #programmaticIO #gumgum

⏱ The countdown to US elections is on and political ad spending is on the rise in swing states! 🗳️ In a recent AdExchanger interview, our VP of Strategic Initiatives, Data, Hailey Denenberg shared insights from our analysis on how campaigns can use contextual data to reach undecided voters. Our research helps identify key issues important to voters, such as the economy, immigration, and reproductive rights, in six battleground states: Arizona, Michigan, Pennsylvania, Georgia, Nevada, and Wisconsin. According to our analysis, Michigan voters are more concerned about economic issues, while Arizona voters are more concerned about reproductive rights and immigration. Understanding this data is essential for political campaigns to enable effective target messaging and ad spending on issues that resonate with voters, particularly in swing states where there are more impressionable voters. Read the full article here: https://bit.ly/3TM51hs #Election2024 #DataDriven #GumGum #SwingStates #Contextual

Let the good times roll! Check out some highlights of our recent skating event in LA at E.P. & L.P. with over 120 clients. 💫 We had an absolute blast planning this event and had an even better time with all the attendees. Thank you to everyone who put on their skates for a night of fun with us!

🇯🇵 Last week was Advertising Week Asia in Tokyo, and some of our team were there to present and host our booth space. Rob Hall and Steve Nash hosted an interactive keynote on the importance of art and science in driving attention on ads, and Ken Weiner was on a panel with AbemaTV and Dentsu Digital Inc., moderated by Kenzo Selby, to discuss the current and future CTV landscape in Japan. Thank you to everyone who came out to support and participate in our sessions, and to everyone who stopped by our booth. ⭐ #AWAsia2024

We are thrilled to announce that our campaign for the Dr. Who 60th anniversary special with BBC and Havas Manchester has been shortlisted for the Best Digital Campaign at The Wires Awards, presented by ExchangeWire! 🏆 This campaign used all three of our proprietary solutions and technology—Contextual, Attention, and Creative—to amplify awareness among target fan communities, ultimately helping lead to a 40% increase in viewership from the previous series. Congrats to the other finalists for this category, and to all the other finalists for the awards this year. Check out the full shortlist here: https://bit.ly/3zvVPXG #TheWiresGlobal #TheWires24