Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing

How’s your golf skills? 🏌🏻♀️ Asking fore a friend 😅 With SwingU: GPS System & Lessons for Golfers,  you can analyze your performance and take a few strokes off your score. We took a look at the top ranked golf app to understand their success and the areas of improvement. In this week’s App Store Spotlight, we looked at:  ⛳️ SwingU’s overall search appearance ⛳️ Their strategic usage of their metadata spaces ⛳️ Their creative assets and how to improve them ⛳️ Reasons why a competitor may be performing better than SwingU Putter late than never to adjust your App Store Optimization strategy  to help you outperform your competitors in the store. ✨ Read more of our latest blog (link in comments) to make a hole in one. #Gummicube #AppStoreSpotlights #branding

How can I make sure my app is ready for Google Play’s personalization updates? Google Play’s latest mission is to expand their platform to be more than just app searches and installs. They’re aiming to enhance the overall user experience with generated content, giving browsing users key information about your app before even visiting the store listing ✨ In our Tips and Tricks blog, we’ll talk about: 🎯 The importance of optimizing your app’s metadata and how it can impact Google’s AI-generated app previews  🎯 How App Store Optimization best practices will increase your chances of being seen with the new personalized tags 🔎 🎯 How deep linking can help your app appear in Collections, a new home screen widget on Android devices that highlights curated apps Google Play finds relevant for you 📲 If you aren’t optimizing your app or adjusting your ASO strategy for what’s to come, you won’t be able to keep up with the new user improvements 🫥 Do you want to learn more about how your app can keep up and stay relevant? Learn more from our blog (link in comments). #Gummicube #GooglePlayStore #digitalmarketing

Apple and Google’s latest updates are changing the app promotion game 🤩 On September 18th, we’ll be hosting a 45 minute webinar covering the latest app store updates that will change mobile marketing, from the top to the bottom of the funnel 🤯 Learn the ins and outs from our experts David Quinn, VP of Strategy & Partnership and Vivian Nguyen, Sr. Director of Accounts & Client Services. They’ll be covering everything, including: ✅ How to get featured on the iOS App Store  ✅ How to promote your app with Apple’s latest console updates ✅ New metrics in App Store Connect ✅ Enhance your organic and paid performance with Google’s latest changes Sign up below to grab a seat for our webinar TODAY!  #Gummicube #ASO #industryinsights (https://lnkd.in/eY338w9i)

🛑 How are the latest iOS App Store updates going to impact your app? In this week’s App Store Optimization news, we’ll cover: 👉🏼 The new App Store Featuring Nominations, giving your app a chance to appear on the Today Tab or as “App of the Day” 👉🏼 Improvements to TestFlight to provide a better experience for users who are testing your app   👉🏼 The inclusion of deep links on Custom Product Pages, allowing you to take the user to a specific page inside your app 👉🏼The “Promote your app” feature that gives marketers and developers a space to share their app’s milestones and updates All these new updates are exciting for the new era of app promotion and customization 🤩 Want to know more? Check out our blog (link in the comments) to learn how your ASO strategy can be tailored to these updates. #Gummicube #ASO #iOS

Are my creatives as compelling as all of the movie posters you see 🤨? On the iOS App Store, the first 3 screenshots show up in the search results. Your screenshots need to give the users something to stop them from scrolling further 🛑 Given that 70% of downloads come from the search, screenshots are the most important feature that can increase your conversion rates ⬆️ How can you make them work better for you? In this blog, we’ll talk about:  🍿 How to capture user attention within a 2-3 second window 🍿 Break down what players like RedBox 📮 and Google TV 📺 are doing with their screenshots 🍿 Explore ways these apps can improve their screenshots to help with conversion Need help adjusting your creatives to convert better? Read more to see how your app’s creatives can take notes from how RedBox and Google TV can improve. #Gummicube #GooglePlayStore #AppStoreOptimization (https://lnkd.in/g4MrK5zx)

Are your screenshots compliant with Apple’s requirements? 📱 Avoid the frustration 😤 and time vacuum ⌛️ of creating screenshots that are going to be rejected by Apple for small things 🤦🏽 Screenshots are the window to your app and they have heavy impact on whether or not users install. In this blog, we’ll cover:   🍎 iOS screenshot guidelines you need to follow to submit your app 🍎 Screenshot dimensions that accommodate a variety of iPhone screens, required for submission 🍎 App Store screenshot best practices to help improve conversion rates If your screenshots aren’t optimized for the users, you run the risk of users passing over your app because they can’t see your app’s capabilities. Will your screenshots make it through review? 🚨 Read more about Apple’s screenshot guidelines and how the right App Store Optimization strategy can help your screenshots hit the mark 🎯  Link in comments! #Gummicube #ASO #techinsights

Hey Google, can you recommend some apps that can help me organize my life?  There are a lot of similar questions like this circulating in the minds of most users 🙇🏻♀️ But, they don’t have the energy or time to research the apps they need. So, Google came up with a solution to make the browsing experience on the Google Play Store more personalized based on user behavior, searches, and location 🤩 This beats half the battle of endless researching and scrolling 👏🏻In our latest blog, we’ll get into: ✅ The improved and personalized experience Google Play is offering ✅ The effects of the update on developers and marketers ✅ How developers and marketers can use this to increase conversion, ranking, and visibility Do you have an App Store Optimization strategy to help with personalization💡? If you want to get ahead of Google Play’s upcoming update before it goes into full effect, check out our blog (link in comments) for more info ⬇️ #Gummicube #GooglePlayStore #appstore

Looking to get toned 💪 ? Build muscle 🏋♂️ ? Track your diet 🍎 ? What about recording all of your runs 🏃♀️ ? No matter what it is, if you’re looking to improve your lifestyle, you’re likely going to be diving into a broad array of fitness apps. As a developer, you’re competing against millions of apps with different functions and demographics for many of the same terms in the Health & Fitness category. 😪 How can you become the frontrunner in the sprint towards higher rankings? 🥇 Check out our latest App Store Spotlight to bulk up your knowledge on how to best optimize your fitness app. 💡 (https://lnkd.in/gmBG4JuU)

Do I need to care about my Poster Frame? Quick answer, yes 🤓 These video thumbnails are key to App Store Optimization and here’s why you should be optimizing the Poster Frame: 💡 The Poster Frame is the first graphic a user would see on the iOS App Store if they do not have Auto-Play Video Previews enabled on their device.  💡 The Poster Frame is your app’s billboard. This is where the user needs to be hooked and learn more about the app. Paired with a strong ASO strategy, Poster Frames can help you increase your conversion rates, click-through rates  and rankings over time. The right frame can make you stand out from all the other apps 🤩 Do you need to update your Poster Frame? 👩🏻💻 #Gummicube #techinsights #appstore (https://lnkd.in/gEFzmvna ?utm_source=linkedin&utm_medium=social&utm_campaign=blog_posterframe240731&utm_term=blog_posterframe240731&utm_content=blog_posterframe)

Apple’s App Store Connect is in the process of rolling out some exciting new features designed to give businesses and marketers a leg up in the ever-competitive mobile app landscape. These updates are all about making it easier to get your app noticed, tested, and marketed effectively. According to Apple, these tools will help you explore new features for discovery, share big moments with ready-made marketing assets, deep-link to specific content in your app from custom product pages, and much more. Read on here: Link in comments Big thanks to Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing and Anh Nguyen for this insightful post.