Business of Apps

Welcome to Friday and welcome to This Week in Apps, the series where I recap the latest in mobile app news. Here's what's been brewing over the last five days. Btw, if you want to receive daily app news and updates, I recommend signing up for our newsletter here: https://lnkd.in/eyB_JUhE ✔️ Fortnite returns on iPhones in EU, globally on Android > https://lnkd.in/dGv_BW_h ✔️ Move over, Apple: Meet the alternative app stores coming to the EU > https://lnkd.in/g7VTf5u5 ✔️ Apple to let EU users set new defaults for multiple apps, delete App Store, Photos, Messages, and more > https://lnkd.in/dXtNfT6M ✔️ Under DMA probe, Apple tweaks design of EU browser choice screens, expands app default settings > https://lnkd.in/d764p9u6 ✔️ Google Play will no longer pay to discover vulnerabilities in popular Android apps > https://lnkd.in/gqEY78bU ✔️ TikTok breaks $15 billion barrier in lifetime consumer spend > https://lnkd.in/dHEnCBCW ✔️ OpenAI signs multi-year content partnership with Condé Nast > https://lnkd.in/edjR-sSZ ✔️ Meta’s ad share is nearly 3 times the share of time spent on its platforms > https://lnkd.in/ei6m37Xw ✔️ Threads is exploring potential ad formats for the app > https://lnkd.in/gcZUYqKx ✔️ YouTube expands Shopify partnership to amp up creators’ affiliate efforts > https://lnkd.in/dGAxrhjy See you next Friday! 🥐☕️

In an app marketing world dominated by AI 🤖 and automation, it's easy to forget the importance of the human touch. In a recent interview for App Talk by Business of Apps with Peggy Anne Salz, CEO and Founder of Yodel Mobile - App Growth Marketing Agency of the Year Mick Rigby dives into why focusing on app users' needs and behaviors can actually outperform AI in marketing. It's a timely reminder that while AI can analyze data and automate processes, understanding your audience on a deeper level is still key to building long-term loyalty and engagement. #appmarketing #AI #interview #APSLondon #appstores

Are you looking for the best UK app developers in the industry?📱 Discover the top talents of mobile developers with our recently launched 2024 guide: 'Top UK App Developers’. 🚀🇬🇧 Did you know that partnering with UK app developers not only brings cutting-edge innovation but also a deep understanding of global markets, making your app competitive on an international scale? 🌍💡 Here is why app owners and marketers should consider working with UK app developers: 🔹Innovation Hub: The UK is home to some of the world’s leading tech hubs, fostering creativity and forward-thinking solutions, with several expert app developers basing their offices in the UK. 🔹Global Perspective: With experience in global markets, UK developers offer insights that can help mobile apps resonate worldwide.    🔹Diverse Expertise: From FinTech to gaming, UK developers bring a wide range of industry expertise to the table.  🎯By choosing a UK app developer, you're not just hiring a service provider—you're partnering with a team that's committed to app growth and success.📈Discover how in this comprehensive guide: https://lnkd.in/dyBBW8F #AppDevelopment #AppGrowth #UKAppDevelopers #BusinessofApps The guide features the fantastic: 💪 NMG Technologies Light IT Global ELEKS Quytech Fullestop Intellectsoft Mobcoder Uinno 3 SIDED CUBE App Maisters Inc. Moburst - Growth Done Right Promatics Technologies Private Limited Chelsea Apps Foresight Mobile Miquido MindInventory One Beyond itCraft

🔒 Privacy in app marketing: Balancing personalization and protection As privacy continues to be a top priority in marketing, it's essential for brands to strike the right balance between protecting user data and delivering personalized experiences. Check out RevX's newest post to delve into the significance of effective targeting in app marketing, explore evolving privacy frameworks like Google’s Privacy Sandbox 🛡️ and Apple’s SKAN 🍏, and discover strategies to achieve successful campaigns without compromising privacy. Read on here: Link in comments

🚀 Ready to take your app to the next level in 2024? Check out the App Growth Ecosystem 2024 Market Map! This is your go-to guide for connecting with the top platforms and partners that can help you crush your growth goals. From user acquisition to in-app analytics, we've got all the key players covered: 💎 App Engagement: Braze, CleverTap, OneSignal 📱 User Acquisition: Perform[cb], Remerge, Zoomd Technologies (TSXV:ZOMD) (OTC: ZMDTF) 📈 App Advertising: AppLovin, Digital Turbine, Verve ✔️ In-App Analytics: Amplitude, Glassbox, Mixpanel 📣 MMPs: Adjust, AppsFlyer, Kochava 🚀 App Metrics: Appfigures, Apptopia Inc., Sensor Tower 🎇 Subscriptions / Revenue: Paddle, Recurly, RevenueCat 🌱 App Store Marketing: Gummicube Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing, MobileAction, SplitMetrics ⬆️ Agencies: Moburst - Growth Done Right, Phiture, Yodel Mobile - App Growth Marketing Agency of the Year Download the map today and partner with the best to supercharge your app’s success! 💥 Link to map: https://lnkd.in/djhznp-E #AppGrowth #MobileMarketing #AppDevelopment #2024Trends

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Anastasia Karlova, Head of Marketing at PlantIn (Genesis). Anastasiia, originally from Ukraine and with a strong academic background in economics, has been passionate about marketing since her university days. She sees marketing as the perfect intersection between companies and clients, analytics and creativity, and knowledge and intuition. With five years of experience in app marketing, Anastasiia began her career in a small app studio, where she launched five apps in a single year, gaining valuable insights into development, analytics, and user acquisition. She then joined PlantIn, part of Genesis—the largest IT product ecosystem in Ukraine. Starting as a performance marketer, she quickly advanced to User Acquisition Lead and eventually became Head of Marketing. A self-taught professional, Anastasiia thrives on learning from the app community and her teammates and enjoys sharing her knowledge and experience with others. What do you like most about working in apps? "I’m passionate about working on products that truly impact people’s everyday lives. With apps now available for nearly everything—whether it’s staying connected, managing finances, or exploring new hobbies—I find it incredibly rewarding to help create solutions that simplify and enhance the lives of millions." More on Anastasiia 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development

App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include David Brown, Founder & CEO at Grohaus. David has carved a niche in the high-growth tech startup scene through his lifecycle marketing consultancy, Grohaus, which boasts strengths in cross-channel marketing strategy, lifecycle program operations, AI, and partnerships with industry-leading CRM platforms. With a remarkable tenure as a product growth marketer at Spotify, David played a pivotal role in leveraging AI to expand the MAU base and fortifying the Spotify Premium subscription segment. His collaborative leadership led to the development of a cutting-edge, machine learning-driven notifications program, accomplished with an interdisciplinary team of engineers, product designers, UX writers, and user researchers. Is there anyone you’d like to shout out to who has influenced your journey in the app industry? "The Reforge team inspired me to go deeper into product-led growth marketing for apps." More on David 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development

"Growth has shifted dramatically post-COVID, moving from a focus on customer acquisition through VC funding to prioritizing profitability, scalability, and customer retention," says Ankit Gupta, Vice President at Netcore Cloud in an interview with Peggy Anne Salz for App Talk by Business of Apps. Their AI-powered marketing automation platform helps brands identify their best customers, reduce churn, and drive engagement. With some brands seeing up to 40% improvement in retention within 30 days, Netcore is transforming how companies retain and grow their user base. "We help brands find their best customers. If they have a million users, how many are the best? What can they do differently to retain them and get more customers to fall into the same bucket?" #mobileretention #appretention #appmarketing #interview #mobilegrowth #useracquisition

During App Promotion Summit London 2024, Peggy Anne Salz met with leading app professionals to discuss the most recent advancements, trends, and innovations in the industry. In this episode of App Talk, Peggy and Martin Macmillan from Pollen VC discuss insights into the transformative shifts within gaming finance. 📱📈⬆️ Over the past decade, the gaming and app industries have seen significant shifts, especially in how companies approach financial management. As Martin explains, the industry, which once operated with more emotion and less data-driven decision-making, now demands a highly analytical approach. The focus today is on understanding complex financial models and optimizing user acquisition strategies to drive success. Access all of Martin's insights here: Link in comments

In the first half of 2024, the mobile gaming industry has shown resilience, with a 4.7% revenue growth despite global challenges. Companies are focusing on high-quality products and exploring new, low-cost segments to drive long-term success. SocialPeta Ltd, in collaboration with Tenjin, has released the Insights into Global Mobile Game Marketing & Ad Spend Trends report, providing a comprehensive analysis of market performance and key trends. From regional ad spend insights to emerging game genres, this report is a must-read for industry professionals looking to stay ahead. Read on and access the report here: Link in comments #MobileGaming #GamingIndustry #MarketInsights #AdSpend #GameDevelopment #H12024