GURU Media Hub

In today's episode of 𝘍𝘰𝘭𝘭𝘰𝘸 𝘛𝘩𝘪𝘴, 𝘕𝘰𝘵 𝘛𝘩𝘢𝘵, Jay Schwedelson jumps into the iOS 18 update and what it means (or doesn't mean!) for marketers. Despite all the hype around Apple's new Mail Privacy Protection, which can sort emails into "buckets" (like Primary or Promotions), the real impact on marketing metrics has been… practically zero. Jay and his team ran campaigns targeting over 200,000 iPhone 15 users to see if there was a noticeable change in engagement, but there's been no statistically significant shift so far. 🙌 While Apple CEO Tim Cook mentioned that users are upgrading to iOS 18 at record speeds, the changes aren't shaking up email engagement as we thought they would. CTRs and other performance metrics are holding steady, whether emails land in the primary inbox or elsewhere. If you're in marketing and looking for more quick, actionable takeaways, 𝘍𝘰𝘭𝘭𝘰𝘸 𝘛𝘩𝘪𝘴, 𝘕𝘰𝘵 𝘛𝘩𝘢𝘵, is my go-to podcast. Jay breaks it all down in an easy, no-fluff way. BONUS: He will also keep you updated on everything reality TV! 😂 #DoThisNotThat Link to today's episode in the comments!

Ever hosted an event that barely got a golf clap? Let’s go for a standing ovation. 👏👇 Join us for an exclusive Event Marketing Bootcamp with LEGENDS Jay Schwedelson and Dahlia El Gazzar 🧿 ! (We’re not worthy! 🙇🙇♀️) They’ll be serving up tips and tricks to help you create events that actually move the needle for your business. 🧠💡 Mark your cals: 📅 12:30 - 1:30 pm ET 🗓️ November 13, 2024 Agenda: 🔹 12:30 - 1:00 pm: Make Events Work for Your Business with Jay 🔹 1:00 - 1:30 pm: Advocate for Events Inside Your Organization with Dahlia What You’ll Learn: ✨ Understand the real purpose behind your events 💰 Monetize like a pro with ticketing & sponsorship tips 📆 Build a year-round plan to keep your audience hooked 🎯 Transition from planner to business strategist 📊 Measure what matters with actionable event data Don’t miss this chance to elevate your event strategy! Tap the link to register: https://lnkd.in/grPPn3xM

Finally I feel seen! JK Thank you Jay Schwedelson and GURU Media Hub for the awesome swag from #DeliveredConference And ofcourse the United States Postal Service for the delivery! It was a #directmail show for the ages. Looking forward to 2025! #ILikeMarketing #marketing

Adding margin of error to all my reporting...

Want to Keep Your Subscribers Happy? Let Them Snooze! 💤 Guy Hanson, VP at Validity Inc. explains the snooze email option and how YOUR company can benefit from using it. Check out new episode below! Apple: https://lnkd.in/eRdNmsWx Spotify: https://lnkd.in/e4KBkQgN

I had the incredible opportunity to speak at GURU Conference 2024, the largest virtual email marketing conference in the world! 🌟Sharing my journey in email marketing at SKIMS and reflecting on the tremendous growth in our CRM program since I joined in April 2023 has been nothing short of rewarding – especially as we recently celebrated SKIMS' 5-year anniversary. 🥳 In my session, I shared insights into our strategies across email, SMS, and push marketing, while highlighting emerging trends and growth opportunities in each of these channels. It was amazing to connect with so many of you passionate about the future of CRM! 🚀 A huge thank you to Jay Schwedelson Brianna Doe Stania Antoine and everyone who attended my session – let’s continue pushing the boundaries of innovation in this space! 💌 #GuruConference2024

I have never attended a marketing conference that included an eating contest... Until I joined Guru Conference 2024 and witnessed the hilarity and horror of seven people munching down on SPAM of all things! 😂 I do appreciate the entertainment and on-pointness but where I come from, we don't touch SPAM because we're told it stands for Sliced Processed Alien Meat...😅 #idontwanttodie As I was still processing this event and wondering how to have less SPAM as a marketer, I caught up on some on-demand sessions GURU Media Hub so generously provided and watched the session by Brian Minick from ZeroBounce on Stategies for Superior Email Deliverability. Coming from mostly a social media management background, I am a beginner in email marketing and this session was really easy to understand and I learnt a lot as you can see below. I'm definitely going to get myself a free ZeroBounce account so I can learn more as I'm building my business! Thank you Jay Schwedelson and the team at Guru Media Hub for such awesome learning sessions and for leaving the on-demand up a little longer so busy marketers can still go back and catch up! 😄🙏💙 #GuruConference2024 #EmailMarketing #DigitalMarketing #beginnerfriendly #learnwithme #NOmoreSPAM

How your email found me: h/t @fiiimurr on X

"Wait, I have a great idea. Lets use an emoji today!" - said everyone apparently. (I would have gone with 👻 or 🧛♂️. just sayin)

The best kind of spam H/T Bored Panda