GURU Media Hub

I had the incredible opportunity to speak at GURU Conference 2024, the largest virtual email marketing conference in the world! 🌟Sharing my journey in email marketing at SKIMS and reflecting on the tremendous growth in our CRM program since I joined in April 2023 has been nothing short of rewarding – especially as we recently celebrated SKIMS' 5-year anniversary. 🥳 In my session, I shared insights into our strategies across email, SMS, and push marketing, while highlighting emerging trends and growth opportunities in each of these channels. It was amazing to connect with so many of you passionate about the future of CRM! 🚀 A huge thank you to Jay Schwedelson Brianna Doe Stania Antoine and everyone who attended my session – let’s continue pushing the boundaries of innovation in this space! 💌 #GuruConference2024

I have never attended a marketing conference that included an eating contest... Until I joined Guru Conference 2024 and witnessed the hilarity and horror of seven people munching down on SPAM of all things! 😂 I do appreciate the entertainment and on-pointness but where I come from, we don't touch SPAM because we're told it stands for Sliced Processed Alien Meat...😅 #idontwanttodie As I was still processing this event and wondering how to have less SPAM as a marketer, I caught up on some on-demand sessions GURU Media Hub so generously provided and watched the session by Brian Minick from ZeroBounce on Stategies for Superior Email Deliverability. Coming from mostly a social media management background, I am a beginner in email marketing and this session was really easy to understand and I learnt a lot as you can see below. I'm definitely going to get myself a free ZeroBounce account so I can learn more as I'm building my business! Thank you Jay Schwedelson and the team at Guru Media Hub for such awesome learning sessions and for leaving the on-demand up a little longer so busy marketers can still go back and catch up! 😄🙏💙 #GuruConference2024 #EmailMarketing #DigitalMarketing #beginnerfriendly #learnwithme #NOmoreSPAM

How your email found me: h/t @fiiimurr on X

"Wait, I have a great idea. Lets use an emoji today!" - said everyone apparently. (I would have gone with 👻 or 🧛♂️. just sayin)

The best kind of spam H/T Bored Panda

🚀 Ready to up your marketing game? This week’s top podcast picks dive into AI innovations, productivity secrets, email marketing, and insights from the longest study on happiness. Don’t miss these expert-led discussions—subscribe and get this edition now!

Next week is going to be bumpy for marketing (business and consumer) but the next 45 days are super important. ➡️Here are the details… November 5th, 6th, and 7th won’t be great days for a flash sale, webinar, launch of anything, etc…. ➡️This is not a political post (and I will delete any comments that are political). There is a zero percent chance that everything is just business as usual until at least November 8th. We see the data from past Presidential election cycles that this is a poor period for marketing and something tells me that this time around probably won’t be much better. BUT, looking past the election (if that is possible) the next 45 days overall are among the most important days of the year for both Business and Consumer marketers (and not just Black Friday and Cyber Monday). Here are some interesting things about the next 45 days… November 1st to December 15th: Consumer: Opt-In Rates are 210% Higher Than Any Other 45 Day Period. Consumer: Email Open Rates are 22% Higher Than Any Other 45 Day Period. Consumer: Unsubscribes are 260% Higher Than Any Other 45 Day Period. Business: Content Offers titled with 2025 Increase Conversion Rate by 71% Business: Unsubscribes are 215% Higher Than Any Other 45 Day Period. Why are unsubscribes so high during this period and opt-in rates so high? We are all getting ready for next year. We are ‘cleaning’ out our inboxes and simultaneously signing up for deals for the holidays and downloading business content to get ready for Q1. The other really really really interesting thing is that this is THE time of year to re-engage old contacts! November 1st to December 15th: Consumer: Email opens from ‘6-month+ non-openers (non-engaged) are 375% higher than any other 45-day period Business: Email opens from ‘6-month+ non-openers (non-engaged) are 175% higher than any other 45-day period This is the time for the ‘win-back’ programs!  Here are some great subject lines to test for your ‘wake the dead’ efforts: Consumer: VIP Status Ending... Exclusive Perks Expiring... Ending PRIORITY ACCESS... Business: Are you still with ACME? Did you leave Retail Sector? The other BIG tactic that crushes it this time of year are Pop-Up Contact Captures. I know you hate pop-ups but who cares – they work. November 1st to December 15th: Pop-up contact captures for first-time visitors: Consumer: Opt-In Rate 8% Business: Opt-In Rate 6% Your list shrinks by 20% a year on average. What are you gonna do to grow your list? Why not do something that is free, easy, and leverages the time of year they work the best? Basically, all of this means to manage expectations for your marketing. You will get lots of unsubscribes and it is not because you all of sudden became a bad marketer. Performance will not be normal because the country is about to become a snow globe for a few weeks. Fun times! Source: Worldata Research Aggregate Performance 2024 Review

Roop is all hopped up on Peach Vibe Celsius and still buzzing from #INBOUND24! This week, we’re recapping our friend Jay Schwedelson's main stage session from #HubSpot’s big marketing event. 🎧 🎙️ #podcast #b2b #marketing #b2bmarketing #reimagine

🎃 Today, I had the honour of attending the online event "Marketingland: Scary Good Email Tips" with Daniel Murray and Jay Schwedelson, all in the spirit of Halloween! 👻 Not only was it a fun session, but it was also an incredibly valuable experience. I revisited essential email marketing techniques while catching up on the latest trends and innovations in the field. A big thank you to Daniel and Jay for a rich, insightful, and entertaining session! It’s always refreshing to learn new things, and this event was a great reminder that work should be as enjoyable as it is educational. Creating a positive, light-hearted environment makes a world of difference! 🎉 #EmailMarketing #MarketingTrends #ContinuousLearning #HalloweenFun #DigitalMarketing

Jay Schwedelson brought the encouragement I didn't know I needed with the #DoThisNotThat podcast last week! It's all about Imposter Syndrome and let me tell you something - if you don't struggle with this, you know someone who does. I have a saying that I heard/read somewhere, "Do it scared." And I think of it all the time. Because this is something I struggle with. I have been afraid of failure for most of my life. Because success was everything. And not being good at something has led to some pretty dark and sometimes foolish outcomes. The energy I have wasted on unimportant facades. Did you know that I have some pour paint projects that I have unopened in the box because the idea that I will waste them because I don't know what I am doing is too much to bear?!? It's just silly. But the good news is that I am surrounded by literally the best people I can possibly know. The team I work with is SO smart, empathetic, and helpful. People like Jay, who have this *knowing* and share without hesitation. These are the people whose rising tide lifts all boats. I also think about Brené Brown who once said, "If you are not in the arena getting your ass kicked on occasion, I am not interested in or open to your feedback. There are a million cheap seats in the world today filled with people who will never be brave with their own lives, but will spend every ounce of energy they have hurling advice and judgement at those of us trying to dare greatly. Their only contributions are criticism, cynicism, and fear-mongering. If you're criticizing from a place where you're not also putting yourself on the line, I'm not interested in your feedback." Do it scared, friends. As I move into the end of the year, I have some lofty things I have committed to. But you know what is at the top of my list? A pour over paint project. Stay tuned for the results. Also, check out Jay's podcast. It's only the best 10 minutes you'll spend all week: https://lnkd.in/gTqyE84V