Hanson Inc.

Twelve. That’s the average number of searches B2B audiences make before engaging with a website. What does that mean to us? It means self-service research is here to stay. We often encounter teams who refrain from putting all the helpful content on the website because they really want the customer to connect with the sales team instead. But B2B audiences have changed. If they can't get the info they're looking for from you—without talking to sales—they'll get it from your competitor. On the other hand, if you give them the detail that makes them a hero to their boss or procurement team, they might be loyal to you for life. When it comes to supporting the B2B research journey, more is always more.

E.W. Scripps, a broadcast television network, was in need of a targeted, local media employer brand strategy that effectively articulated a passion for integrity in journalism. Together, we partnered to develop an employer brand that engaged with potential candidates and made them feel respected in an intensely competitive market for top talent. Learn more about how we brought this brand strategy to life! https://bit.ly/3MarH6V

Join us in celebrating Chris Thomas on his 5 year Hanniversary today! As Director of Business Development, Chris builds new client relationships through authentic connections, serving as our #1 Hanson Hype Man every step of the way.

The planned separation of Worthington Industries into two public companies at the end of 2023 allowed Worthington Steel to redefine itself as the most trusted, most innovative, and most value-added metals processing partner. The team at Hanson was privileged to strategically guide Worthington Steel through the brand development process, creating a bold, forward-thinking brand that represented the new company’s innovative approach. Learn more about how we partnered to bring their new brand strategy and identity to life in the link below.

Is your career site meeting your candidates' expectations? They want to know what a day in their position looks like, who they’ll be working with, and what opportunities they'll have for growth and professional development. And understanding how they might fit into your culture is more important to them than ever before. That means they want to see real photos of your team (they can spot stock images), straightforward job descriptions, and an easy application process they can complete on their phones. Use our career site checklist (linked below) to evaluate and improve your career site.

Did you know that 60% of consumers take 6 or more actions before deciding to buy from a brand that’s new to them? And all the actions are about trying out your brand BEFORE they buy—like reading reviews, researching return policies, and comparing products. Don't leave them guessing. Demo videos, 360 product views, customer testimonials, and highly visible features and benefits don't just answer their questions. They also let prospects experience your brand authentically and at their own pace, increasing their purchase confidence. If you're struggling to keep up with content creation that powers consumer trust, we can help. Learn more at the link in the comments.

Still celebrating our partners' successes.

We’re thrilled to welcome Andrew Sobotka, Front-End Developer, to the Development team at Hanson!

Join us in celebrating Kate Whetsel on her 10 year Hanniversary! With a down-to-earth and level-headed approach to work, Kate has kept her project teams cool, calm, and collected over the years. Described by her colleagues as “just all-around awesome”, we couldn’t be more happy to celebrate Kate!

Beauty and personal care product manufacturer, Kao had an international challenge on their hands. They needed an employer brand that aligned with their global brand, but that also resonated specifically with employees in the Americas region. Learn how our team created an employer brand for Kao Corporation, that balanced the company-defined culture and the regional employee experience. https://bit.ly/3V5RAty #EmployerBrand #EmployeeExperience #EX #B2E