Hart

We’re proud to share the first spot in our #MACtion Speaks Louder campaign for the Mid-American Conference. Custom music for a one-of-a-kind conference. #ClientSpotlight

Exceptional leadership deserves exceptional recognition. Last night, Cary Hatch was honored with the Lifetime Achievement Award at the Washington Business Journal's 21st Annual Women Who Mean Business Awards. Cary exemplifies what it means to be a transformative leader in our industry. Her strategic vision and unwavering commitment to excellence have not only shaped our agency but have left an indelible mark on Washington's business landscape. The Women Who Mean Business program has a legacy of recognizing extraordinary female leaders who drive positive change in our region. Cary's selection as this year's Lifetime Achievement Honoree is a testament to her enduring influence and the respect she commands throughout our business community. Congratulations, Cary, on this well-deserved recognition. Your dedication to excellence, leadership and community building continues to inspire us all. 🔗 https://lnkd.in/gb9bMHvv #EveryDayGreater #WomenWhoMeanBusiness

The Era of Less is here. CMOs face shrinking budgets but rising growth expectations. Brian Newberry, Hart VP of brand leadership, shares insights on maximizing marketing ROI through customer and employee experiences: -Consistent EX leads to 2x higher financial performance -High CX and EX drive 1.8x faster revenue growth -Improved EX can boost profits per person-hour by 45% Ready to transform your brand for this new era? Read the full article: https://lnkd.in/gmZeaCJv

Excited to unveil our latest work! 🌎✈️ Hart, in partnership with Metropolitan Washington Airports Authority (MWAA), launched "Because Reasons" – a fun, strategic campaign for Dulles International Airport. Our goal? Give travelers that extra nudge to book their next international adventure through Dulles. From weather-triggered messages to custom commuter content, we're reaching audiences with playful, relatable reasons to jet off. Check out the full story: https://lnkd.in/gGyxQWwu

Last month Cherry Street Mission Ministries unveiled its Second Helping Food Truck – a project making a huge difference in our community by serving fresh meals and creating career opportunities. Every donation provides a “Second Helping” to neighbors experiencing homelessness. Hart is honored to have helped in the truck’s design and we’re excited to continue supporting Cherry Street’s impactful mission. Although the ribbon has been cut, there’s still work to be done, and you can help. Watch the video and see how you can get involved.

Celebrating 15 Years of Creative Excellence! Today we honor Brian Dickman, our outstanding video director/director of photography, on his 15-year journey with Hart! Brian's creative vision has elevated our video offerings and led countless successful campaigns. He is calm, kind and ALWAYS willing to put in the time and effort. Clients love him, colleagues admire him and we're all inspired by his dedication and talent. Here's to 15 years of creativity and to many more, Brian! #WorkAnniversary #EveryDayGreater

The day has arrived. We're at the Society for Health Care Strategy & Market Development (SHSMD) Connections 2024 Conference in Denver. We're excited to dive into discussions on healthcare strategy, market development and the future of the industry. From emerging technologies like AI to addressing workforce challenges, there's so much to explore. If you're here, come say hello to Hart President, Marc Paulenich. We'd love to connect and share insights. Learn how Hart can elevate your healthcare initiatives: https://lnkd.in/giQYXaP3 #SHSMD2024

We're excited for the Society for Health Care Strategy & Market Development (SHSMD) Connections 2024 Conference in Denver! 🏥 Marc Paulenich, Hart president, will be attending and is looking forward to connecting with healthcare strategists, sharing insights and exploring the latest industry trends. From emerging technologies to managing financial pressures, we're eager to dive into the future of healthcare strategy and market development Will you be there? Let's connect and discuss innovative ideas to shape the future of healthcare! Learn more about how Hart can support your healthcare initiatives: https://lnkd.in/giQYXaP3 #SHSMD2024

Revolutionizing Patient Experience: Insights from Becker's Annual HITRCM 2024 Hart director of growth & development, Reid Klintworth, just returned from Becker's Healthcare 9th Annual Health IT + Digital Health + RCM Conference in Chicago with game-changing insights. Discover how industry leaders are: -Unleashing AI to revolutionize patient experiences -Digital marketing strategies shaping the future of healthcare -Reimagining healthcare delivery for the digital age Dive into these insights in our latest blog: https://lnkd.in/dGk9KeNy #HealthcareInnovation #PatientExperience #BeckersAnnualHITRCM https://lnkd.in/dGk9KeNy

Hart is thrilled to spotlight our Vice President of Media and Analytics Kira Clifton, whose work is featured in a recent MediaPost article. Kira has spearheaded the integration of Basis Technologies SmartBid AI at Hart, transforming our approach to media buying and boosting both performance and efficiency for our clients.   With AI-powered SmartBid, Hart saw a 2.4x increase in conversion rates and a 75% reduction in cost-per-conversion on a recent client campaign. This technology allows us to make quicker, smarter optimizations by analyzing patterns from previous campaigns, making it possible to deliver remarkable results in a fraction of the time. "Being stewards of clients' money and treating it as my own, I want to know it's working," says Kira.   At Hart, we constantly push the boundaries to deliver innovative solutions that maximize results for our clients. A huge thanks to Kira for leading the way in leveraging AI to achieve outstanding results!   Curious about AI in advertising? Check out the full article for more insights. https://lnkd.in/eHHUPpJY