Harvester Talent

In this episode of the $4M Strategies™ podcast, we sit down with Steve Potestio, CEO of Harvester Talent, to discuss why people are at the core of any successful business. Steve emphasizes the importance of building an employer brand that not only retains talent but actively attracts it. He reveals strategies for crafting a company culture that resonates both inside and outside your walls. Key takeaways: - Attraction is as crucial as retention. To secure the best people, start with a strong employer brand. - Culture isn’t just internal; it’s how employees represent your company beyond the office. - Aligning talent with business growth offers employees room to advance and brings success to the organization. If you’re looking to improve your hiring approach and attract top talent, tune in to learn practical strategies that will set your company apart. Listen now to enhance your employer brand and make hiring easier. Subscribe and set notifications to our YouTube Channel. #HiringStrategy #EmployerBrand #CompanyCulture #4MStrategiesPodcast #BusinessGrowth

Last week I asked Steve Potestio the question "Ford or Chevy?" His response was absolutely on point, and it got us thinking—why not dive deeper into these fun, quick-fire debates? I threw him a list of "This or That" questions, and even if you don't know Steve (which would be surprising...because who doesn't?), it's still a fun end of week read. ------------------------------------------------------------------------------ Cameron: 85 Bears or 78 Pittsburg Steelers? Steve: I have been a Steelers fan my whole life so I resent even being asked this. Cameron: Waylon Jennings or Willie Nelson? Steve: Jerry Reed Cameron: Steph Curry or LeBron James? Steve: Curry. Sorry LeBron...I respect your game and all but Curry has changed the game. Cameron: Dylan or Springsteen? Steve: Dylan. Respect Springsteen a ton just have never been into his music. Certainly don't hate it or him though. Cameron: Lager or IPA? Steve: IPA. Unless it's sunny and hot, then a lager. Preferably a craft lager. I mean, I'll drink a Bud or a Coors any day, but probably not the one I grab first. I actually chose to combine the two and go Pale Ale every chance I get. Cameron:Kindle or Paperback? Steve: What? Cameron: Spotify or Apple Music? Steve: Apple but only because it's what I signed up for. Don't really have a dog in this fight. Cameron: Camping or Glamping? Steve: Camping but with an air mattress. Cameron: Breakfast or Dinner? Steve: Dinner. But love the morning coffee routine the best. Cameron: Brand side or agency side?  Steve: Brand. Cameron: Spontaneous or structured? Steve: Structured. Less stress and I don't lose my toothbrush. Cameron: "Revolver" or "Rubber Soul" Steve: Both are mind-blowing in their own way. Rubber Soul changed the whole game. Revolver then took the game and blew it out of the water. Cameron: George Harrison or Paul McCartney? Steve: Paul. It's just always been Paul. Keep in mind, I fell in love with the Beatles when I was about 6. 

Pot of Coffee (the virtual pour) kicks off at 10:00 AM PST today (9/20). I've got a big group of registrants ready to roll. Final call...get my famous recipe for grilled cheese, my theories on the fall of communication, and more! RSVP today. Or don't.