Haus

Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie!) – now, learn the tools of the performance creative trade from the pros behind these major brand operations. On October 17, we’re bringing together Matt Yager, Director of Global Performance Creative Optimization at Uber, Suraj Sundar, Director of Performance Marketing and Ad Creative at Dr. Squatch, and Haus’ own Olivia Kory for what is sure to be one of the most colorful performance creative discussions of the year. Three of the most experienced minds in creative science + 60 minutes live = an Open Haus conversation you can’t miss. Register today at the link in the comments.

Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie) – now, learn the tools of the performance creative trade from the pros behind these major brand operations. On Thursday, October 17, join Matt Yager, Director of Global Performance Creative Optimization at Uber, and Suraj Sundar, Director of Performance Marketing & Ad Creative at Dr. Squatch, as they dive into how to operationalize creative at scale with Haus’ Head of Strategy and Customer Success, Olivia Kory. While the “performance creative” job title barely existed just a few years ago, it’s rapidly become a monumental growth lever for marketing programs. From structuring growth teams and testing strategies to determining what tasks to outsource vs. keep in-house, Matt, Suraj, and Olivia are going all in – and not holding back – on what it takes to build high-performing creative teams. Unforgettable takes on: - How to think about structuring growth teams to maximize creative output - How to scale creative assets effectively and efficiently - Perspectives on testing creative - What to keep in-house vs. outsource in creative production - How to manage the ongoing need for fresh creative and budget splits (static vs. video) - How to build a lean, high-impact performance creative team from the ground up The 60-minute session will include time for Q&A – bring your biggest, boldest questions for one of our most exciting Open Haus sessions yet.

An inside look at the marketing offsite *everyone* is talking about.

🎉 Incrementality is officially making its debut on LinkedIn's 8th annual Top Startups list! Haus is over the moon to be named on this year's list of outstanding startups in the US – we live and breathe marketing science and causal inference tooling, and this recognition is a testament to the passion and dedication of our outstanding team, customers, and community: https://lnkd.in/gPD6q6Rq Onward and upward on this extraordinary journey helping brands make better marketing and business decisions each and every day. #LinkedInTopStartups

Big news: This week, we're welcoming Gillian Heltai to Haus as our Chief Customer Officer. There's no one better to further world-class causal inference customer experiences and ambitions with the Haus team and community than Gillian – please join us in extending her a warm welcome.

Two words to keep in my mind leading up to the Q4 BFCM push: video campaigns. Olivia Kory breaks down timely incrementality fundamentals, brand experiments, and real-life results in the latest episode of the Limited Supply podcast with Nik Sharma. Listen or watch at the links in the comments.

ICYMI: We recently published internal experiment data on Q4 conversion lag insights and it's a *must-read* for brands planning their BFCM ad strategies. Read the full study on the Haus blog – complete with actionable takeaways – at the link in the comments.

What do you do when you finally get buy-in for incrementality testing, but the results come back neutral or negative? Rob Webb and Zach Epstein break down how to navigate personalities, budgets, and paths forward.

Missed our most recent Open Haus with Rob Webb? Fun fact: you can find our library of Open Haus episodes on YouTube and Spotify anytime. Catch up at the links in the comments.

ICYMI: Last week, Google announced plans to migrate Video Action Campaigns to Demand Gen. Haus' Olivia Kory weighs in on what this means for advertisers and why it's more important than ever to test ahead of this change: "For now, the transition to Demand Gen shouldn’t be too dramatic. If brands decide to only include video assets (not images), in theory, the product should work similarly to VAC. That said, Google is pushing hard to include images for optimal performance. But advertisers need to be careful here — last-click attribution may seem to improve, but that’s why incrementality testing is so important: brands just won’t know what’s incrementally impactful otherwise." Get the full POV at the link in the comments. ⤵️