Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie!) – now, learn the tools of the performance creative trade from the pros behind these major brand operations. On October 17, we’re bringing together Matt Yager, Director of Global Performance Creative Optimization at Uber, Suraj Sundar, Director of Performance Marketing and Ad Creative at Dr. Squatch, and Haus’ own Olivia Kory for what is sure to be one of the most colorful performance creative discussions of the year. Three of the most experienced minds in creative science + 60 minutes live = an Open Haus conversation you can’t miss. Register today at the link in the comments.
Haus
Software Development
San Francisco, CA 9,050 followers
Measure marketing incrementality, allocate budget efficiently, and maximize growth.
About us
Haus is a marketing science platform that helps brands like Caraway, Intuit, Sonos, Ritual, Pernod Ricard, and Jones Road Beauty measure the incremental ROI of online and offline ad spend. Our industry-leading marketing science suite provides some of the world’s most recognizable brands with the power to measure true incrementality and allocate budget efficiently to maximize growth and profitability – with privacy-durable, trustworthy, and impactful business results.
- Website
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https://bit.ly/48zpWsA
External link for Haus
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Marketing Measurement, Incrementality, and Marketing experimentation
Products
GeoLift
Marketing Intelligence Software
Configure on-demand regional experiments with all the statistical tools & controls that enable you to measure incrementality, answer business questions, and make informed investment decisions. Show how marketing drives users and revenues in your own books, and how it directly impacts your bottom line. No cookies, pixels, or PII necessary.
Locations
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Primary
San Francisco, CA, US
Employees at Haus
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Julie Rheaume
Security and Compliance Manager at Haus
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Gillian Heltai
Chief Customer Officer and Advisor
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David McGuire
Principal Software Engineer | Principal Data Engineer | Staff Software Engineer | Staff Data Engineer - Currently working in Analytics Field
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Yen P.
Head of Engineering at Haus -- Startup Veteran, Angel Investor, Problem Solver
Updates
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Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie) – now, learn the tools of the performance creative trade from the pros behind these major brand operations. On Thursday, October 17, join Matt Yager, Director of Global Performance Creative Optimization at Uber, and Suraj Sundar, Director of Performance Marketing & Ad Creative at Dr. Squatch, as they dive into how to operationalize creative at scale with Haus’ Head of Strategy and Customer Success, Olivia Kory. While the “performance creative” job title barely existed just a few years ago, it’s rapidly become a monumental growth lever for marketing programs. From structuring growth teams and testing strategies to determining what tasks to outsource vs. keep in-house, Matt, Suraj, and Olivia are going all in – and not holding back – on what it takes to build high-performing creative teams. Unforgettable takes on: - How to think about structuring growth teams to maximize creative output - How to scale creative assets effectively and efficiently - Perspectives on testing creative - What to keep in-house vs. outsource in creative production - How to manage the ongoing need for fresh creative and budget splits (static vs. video) - How to build a lean, high-impact performance creative team from the ground up The 60-minute session will include time for Q&A – bring your biggest, boldest questions for one of our most exciting Open Haus sessions yet.
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🎉 Incrementality is officially making its debut on LinkedIn's 8th annual Top Startups list! Haus is over the moon to be named on this year's list of outstanding startups in the US – we live and breathe marketing science and causal inference tooling, and this recognition is a testament to the passion and dedication of our outstanding team, customers, and community: https://lnkd.in/gPD6q6Rq Onward and upward on this extraordinary journey helping brands make better marketing and business decisions each and every day. #LinkedInTopStartups
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Big news: This week, we're welcoming Gillian Heltai to Haus as our Chief Customer Officer. There's no one better to further world-class causal inference customer experiences and ambitions with the Haus team and community than Gillian – please join us in extending her a warm welcome.
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Two words to keep in my mind leading up to the Q4 BFCM push: video campaigns. Olivia Kory breaks down timely incrementality fundamentals, brand experiments, and real-life results in the latest episode of the Limited Supply podcast with Nik Sharma. Listen or watch at the links in the comments.
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What do you do when you finally get buy-in for incrementality testing, but the results come back neutral or negative? Rob Webb and Zach Epstein break down how to navigate personalities, budgets, and paths forward.
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ICYMI: Last week, Google announced plans to migrate Video Action Campaigns to Demand Gen. Haus' Olivia Kory weighs in on what this means for advertisers and why it's more important than ever to test ahead of this change: "For now, the transition to Demand Gen shouldn’t be too dramatic. If brands decide to only include video assets (not images), in theory, the product should work similarly to VAC. That said, Google is pushing hard to include images for optimal performance. But advertisers need to be careful here — last-click attribution may seem to improve, but that’s why incrementality testing is so important: brands just won’t know what’s incrementally impactful otherwise." Get the full POV at the link in the comments. ⤵️