HBT Marketing

What do Tinder and Manulife have in common? From insurance companies to dating apps, see some of the brands that successfully use behavioral science in their marketing communications. Thanks insideBE.com for this look. Over the years, I have personally applied behavioral science to successful marketing campaigns for: -healthcare -insurance -financial services -education -fundraising -pharmaceuticals -credit cards -travel -high tech -communications and many other verticals. It works. As the second half of the year arrives, do you want to increase the ROI of your marketing campaigns? Is it time to really crush the competition? Let’s talk. https://lnkd.in/eNYEQJU2

Some of the HBT Marketing team spent an amazing two days last week at #InfluenceAmplified, celebrating the 40th anniversary of Dr. Robert Cialdini's book, Influence, and hearing the latest insights on ethical #persuasion for sales and marketing. It was an absolute honor to meet the Godfather of Influence himself, and hear his thoughts on both persuasion and pre-suasion. It was also fantastic to hear other Cialdini Institute speakers such as Duane Sprague, Brian Ahearn, CPCU, CTM, CPT, CMCT, Pilar Bringas, and more. Also awesome to spend some time with Roger Dooley, author of Brainfluence and Friction, and to reconnect with former New Englander Parthiv Shah, Mr. Implementation. Thank you Reputation King authors Scott Brandley and Duane Sprague, for the invitation.

QUICK! Can you name 6 scientifically proven tactics that trigger your customers’ hardwired responses? Tune in to this FREE webinar TOMORROW to DISCOVER them all! Thanks Postalytics and Marketing Pro Pulse for inviting HBT Marketing's Nancy Harhut and Neal Boornazian to share behavioral science secrets that automatically boost open, read, and response rates! https://lnkd.in/d2gYZw_S

More and more companies are adding, or expanding the role of, direct mail in their marketing channels. That's why I'm looking forward -- along with HBT Marketing's amazing Nancy Harhut -- to revealing some powerful, easy-to-use tactics that increase hashtag #directmail open, response and conversion rates. Thank you Postalytics for the webinar invitation. https://lnkd.in/ekTGkahS

Relevancy is currency! Thank you, Jay Schwedelson