Headway DEI Training reposted this
As an LGBTQ+ consumer marketing expert, I’m watching closely as some companies cave to pressure to roll back their diversity, equity, and inclusion programs. Let me say it plainly: DEI is not just a feel-good initiative—it’s a core business strategy for any company serious about long-term success. A coalition of organizations, including Human Rights Campaign, GLAAD, NAACP, UnidosUS (@WeAreUnidosUS), and others, today issued a statement urging Fortune 1000 CEOs to defend DEI against politically motivated attacks. Why? Because backing away from DEI programs weakens businesses, exposes them to legal risks, and alienates employees and consumers alike. The data is clear: - According to McKinsey & Company, companies with gender and ethnic diversity in leadership are 12% more likely to outperform their peers. On the flip side, companies in the bottom quartile for diversity underperform by a staggering 27%. - Edelman’s 2024 survey found that 60% of employees believe an inclusive work culture is critical to their decision to stay with a company, up 9% from just two years ago. That’s a trend no business can afford to ignore. And it’s not just your employees who care. Women control two-thirds of global consumer spending, Black consumers hold $1.7 trillion in buying power, and the LGBTQ+ community wields $1.4 trillion. Choosing to abandon DEI not only risks alienating talent but entire consumer segments that drive your business. With 30% of Gen Z identifying as LGBTQ+ and the number of disabled Americans growing to over 70 million, DEI isn’t just a nice-to-have—it’s how you future-proof your business. The coalition statement couldn’t have said it better: walking away from inclusion doesn’t just hurt your employees, it empowers those who threaten the very diversity that makes businesses competitive. CEOs, corporate boards, brand directors: it’s time to stand firm. Abandoning DEI programs is a short-sighted decision that risks long-term consequences. Defending diversity isn’t just a moral stance—it’s a business imperative. #DEI #LGBTQMarketing #DiversityAndInclusion #BusinessLeadership #GenZ #SeeAll ANA AIMM