Headword!

Before Headword entered the picture, EYEQ.ITY's brand was ready for an update. Seeing is believing, and when shopping for eyewear consumers are looking for a brand they can trust. We updated their image to be more sophisticated, approachable, and make sure people in the market could find what they were searching for. Since EYEQ.ITY offers a simple pricing model, we designed everything to be stripped-down and straightforward to reflect that simplicity. Click the link in our bio to see the full case study!

The eyewear industry gets a little fuzzy when it comes to pricing. EYEQ.ITY was born from the need to get high-quality, premium eyewear for a lower cost. They found a better way of doing things after seeing how larger eyewear brands were operating, and they called upon Headword for some extra help to spread the word about their business model, as well as assist in creative clarity. Check out the full case study by visiting our website!

We had such a great time creating the "Hear Us Out" campaign with the Atlanta Symphony Orchestra! We've been going to the symphony quite a lot lately, and you should too! 🎺🎶 Our partnership began with us connecting with Atlantans to find out what their perceptions were of the Symphony, what draws them to the culture of Atlanta, and what they are looking for when they want a night out. It was important for our design to embrace what fans already love about the symphony while also putting an expressive, fresh spin to make sure everyone is drawn in to the excitement of attending a performance at the ASO. Interested in a night out at the orchestra? Get your tickets now at aso.org/hearusout!

Working with the ASO has been an incredible experience. We started by understanding our Atlanta audience on a deep emotional level and creating something they would love. The simple, expressive typography moves, reverberates, and crescendos. It beckons classical music enthusiasts and locals alike to “Hear Us Out”, and brings joy to those who listen. Thank you to the Atlanta Symphony Orchestra for trusting us to bring some fun and excitement to the symphony communication. Now do yourself a favor and go buy tickets! 🧡 https://lnkd.in/egCeAyDf

ESW is the leader in direct-to-consumer (DTC) global commerce, able to handle any industry pillar looking to sell consumer goods to new audiences around the world. However, most DTC companies shy away from international business, missing out on a large chunk of the market as a result. ESW needed help making this jump sound less scary, so they called upon Headword to help consumers face their fears. We launched a business-to-business (B2B) campaign for ESW, focused on showing consumers that not only does ESW make global expansion easy, there’s also nothing to fear when expanding. See the full case study using the link in our bio! #ecommerce #B2B #DTC

An increase in online impressions by 3,100%, and an increase in conversions by 1,700%. What can a brand refresh and an effective SEO strategy do for your business? After wrapping up our branding services for The Cutting Room Barber Salon, they reporting an immediate surge in bookings and walk-ins. Curious about how we can achieve similar results for your business? Let’s connect! #BrandRefresh #SEO #MarketingSuccess #DigitalTransformation

Our shelf is looking nice after this award season 😍🏆 Congratulations to every single person on our team for making this possible, and as a marketing agency we would be nothing without our clients (looking at you, TBS and Lightfold 🧡). Thank you to The Webby Awards and Telly Awards for recognizing our work. It’s an honor to be able to share this success with the other brilliant award winners and nominees. Check out the case studies for our #AmericanDrag 🇺🇸👽 and Godspeed 🚀 campaigns at the link in our bio!

Brand identity is one of the most important things a company must have to be successful. Whether new or old, no one will want what you're selling if they don't buy into who you are as a business. Our toolkit can help you define your brand and help take your business to new heights. Check it out here: https://lnkd.in/gRFAuVHu

After we helped design the brand of Little Collins' we knew that we needed the brand character, voice, and position to carry through every piece of content. We wanted any touchpoint to be elevated and smile-inducing, just like Little Collins itself. Even if you never visited the cafe in New York, we wanted the merch to make you ask “where did you get that? It's super cute.” We think it worked 😁 Check out the full case study on our website! ☕

Brands succeed or fail based on the strength of their mission, their understanding of their customers, and ability to add value to peoples lives. It can be difficult to put values into words. Luckily, Headword is here to help. 👌 One of the best ways to set your brand up for success is to have a strong brand position. In this guidebook, we’ve included everything you’ll need to help you understand what brand positioning is, why it’s important, and the steps to find yours. Learn more about how to create an identity that people love. Check out the link below and sign up to get our free Define Your Brand: Brand Positioning Toolkit! 👀✨ 🔗 https://lnkd.in/gRFAuVHu