Health & Fitness Association (formerly IHRSA)

Recovery products are driving revenue, retention, and reach at fitness centers of all types! 🔥 As the focus on wellness continues to balloon and people seek greater support for their bodies and minds, recovery indeed is having a moment. And that’s good news for gyms, members, and the industry. ❄️🚿 Check out this Club Business International article to learn how recovery products are infiltrating the health and fitness space, and how they're a big win for fitness centers at all price points! https://hubs.ly/Q02W2bqf0 #healthandfitness #wellness #recoveryproducts #hydromassage #redlighttherapy #coldplunge #fitnessbusiness #CBI

🌟 A special feature of the European Congress: exclusive tours of four standout fitness centers that are taking creative approaches to bringing fitness and wellness to Barcelona. Tours included: Marítim by Claror, VivaGym (Via Augusta), Metropolitan (Iradier), and Inner Flow Studio. Thanks to these locations for hosting us! You can find a full recap of the event here: https://lnkd.in/euwdgQPt #globalfitness #healthandfitness #healthiswealth #healthandwellness #EuropeanCongress2024

Big News 🚨🎤 We're thrilled to announce Mark King, CEO of Xponential Fitness, as one of our keynote speakers at The HFA Show 2025! 🎙️ With 40 years of business experience, King has transformed major brands across industries. As president of adidas North America, he doubled market share in under three years. As president and CEO of TaylorMade Golf, he grew the brand from $300 million to over $1.7 billion in sales. At Taco Bell, he spearheaded international growth and drove positive same-store sales nearly every quarter. Now, he’s leading Xponential Fitness, one of the largest global franchisors of boutique health and wellness brands, into new heights. 🌎 💼 This is a can’t-miss opportunity to learn from a leader who knows what it means to transform a brand, and an industry! Read more here: https://lnkd.in/esQnq3iF 📆 Event Dates: March 12-14, 2025 📍 Location: Mandalay Bay Resort, Las Vegas 🔗 Register today: https://hubs.ly/Q02VSCfX0 Mark King's keynote is sponsored by Matrix. #healthandfitness #ANewEraofGlobalWellness #TheHFAShow2025 #leadership #growthmindset #fitnessbusiness #branding

And that's a wrap on the 2024 European Congress!! 🌍 The third day featured several fascinating panels, talks on servant leadership and an inspirational keynote on the power of wonder. Here's who we got to talk with: 💲 Hans Muench, with MSC, guided a stellar panel on the future of franchising with John Kersh (Crunch Fitness), Tomasz Napiórkowski (Fitness Consulting Group), Vicente Bañobre (Planet Fitness), Álvaro Valenti Machin (BodyFit Training). They discussed pricing, fees, regulatory parameters, and trends in the franchise market. 🥕 Esteemed panelists Gian Luca Scazzosi (Author of Fifty Forever), Patrik Meier (Kieser Training), and Mikel izquierdo (Professor & Researcher) spoke about Active Aging & Longevity, moderated by Kieser CCO, Miryam-Jeanine Minaty. Topics included: research related to exercise and training innovations, nutrition science that properly feeds aging bodies, and making performance goals relevant to particular populations. 🏘 Florian Cartoux, HFA Europe Director, led an illuminating panel on "Club Becoming the Congregation: Creating the Third Space." He discussed how fitness and wellness spaces can serve as the critical community hubs that people need for physical, mental, and social wellness. Michel Mäder (Kraftakt), Gina Di Nardo (Kraftakt), and Anna Rounaja (Hukka Oy) shared how they are masterfully creating community through their clubs. 🤝 There was also a focus on staff and team development with Desiree Guilliard-Young, MBA (FEMME Consulting), who gave insight into what it means to be a servant leader, how to place people before profit, and when to look inward vs outward when faced with employee challenges. ✨ The keynote, Monica Parker, author of the Wall Street Journal bestseller "The Power of Wonder," made a splash with her powerful address on the current and future state of work and workers, and how bringing wonder to the everyday can help motivate and transform teams. 🤸♀️ The day concluded with a visit from David Escude (Barcelona Sports Councillor), and a final announcement on the location for next year’s Congress: Amsterdam!! #globalfitness #healthandfitness #EuropeanCongress2024 #fitnessbusiness #servantleadership #longevity #embracewonder

The fastest growing membership segment? High-end facilities 💯 A growing membership demographic to keep an eye on? Those under the age of 35! 🏋 Want more numbers like this? Curious about what those numbers might mean for your business? You can learn more about market segments and demographics in the 2024 Consumer Report, available now at: https://hubs.ly/Q02VtjNT0 L.E.K. Consulting, Anton Severin, Geoff McQueen #healthandfitness #fitnesstrends #fitnessdata #fitnessbusiness #fitnessreport #ConsumerReport2024

Day two of the 21st annual European Congress was jam-packed with dynamic speakers and group discussion 🔥 The day started off with the keynote conversation between HFA President and CEO, Liz Clark, and WindSled founder, Ramón Larramendi, a modern-day Arctic explorer who told tales of his tumultuous adventures. Clark and Larramendi discussed facing challenges with both tenacity and flexibility. HFA Board Chair, Chris Smith, led the annual CEO Panel with industry heavyweights Pieterjan Nuitten (Jims), Darius Mikaila (Lemon Gym), José Nercellas 🌎 (l’Orange bleue), and Albert Soler Sicilia (Metropolitan Group). 💪 Actionable advice was dished out on how to uplevel marketing communications 💻 through hypersegmentation efforts, AI-driven automation enhancements, and overall market awareness on who your brand serves. Thanks to Silke Hensel, fractional CMO and founder of SPRKL Marketing, and Peter Croft, VP Alliances & Partnerships of Perfect Gym. Decidata co-founder, Gonzalo Artiach Louit, and VivaGym CIO, Andrew Robinson delivered a detailed & data-driven case study of the highly successful launch of AI solutions within top European brand, VivaGym. 👨💻 And we concluded the day with our traditional Congress language roundtables, where attendees shared takeaways from their two days together so far - in Chinese, Portuguese, French, English, and Spanish group breakouts!! 🌏 #healthandfitness #fitnessbusiness #techinbusiness #globalfitness #EuropeanCongress2024

Always great to see HFA represented at the White House! We're lucky to have Charles Regnante as part of our team. #healthandfitness #fitnessbusiness #fitnessadvocacy

October CBI is now available! 📖🤓 This month's cover story features Eric Schreimann, Club Fitness CEO, who talks about his recipe for success: investing in his employees and his community. This includes an Employee Stock Ownership Plan 📈 and community outreach, like reaching out to a local high school that lacked funds for a new workout facility. 🏃 “Believe it or not, there are a lot of similarities in the banking industry and the health industry. You're helping people achieve their dreams, whether it's financing a house or new business construction, and it's rewarding to see those folks succeed in their careers. It's the same in the fitness industry, where we improve the quality of life for our members and employees.” Read it here: https://hubs.ly/Q02VhJTt0 #healthandfitness #healthmagazine #peoplefirstbusiness #communityservice #employeestockownership #clubbusinessinternational

The 21st annual European Congress is officially underway! Here's what went down on day one: Liz Clark and Chris Smith shared a warm welcome to an audience of over 430 attendees during the opening in beautiful Barcelona. We heard from a collection of industry leaders, including Barry J. Walsh, María Angeles de Santiago Restoy, August Tarragó i Sàbat, Berni Álvarez, and Martin Seibold. They discussed the positive outlook for the industry on a global and localized level, emphasized the importance of physical activity for the population and the significance of mental health, highlighted their commitment to sports and shared how they've found success in the fitness world. Keynote speaker Aidan McCullen, former professional rugby player, founder of the Innovation Show, and author of "Undisruptable: A Mindset of Permanent Reinvention," rounded out the day with an inspiring speech on the history of reinvention and how visionary minds are always innovating, within times of adversity as well as prosperity. #healthandfitness #2024EuropeanCongress #globalinnovation #globalfitness