Fitt Insider

Catch up on the latest health and wellness headlines 💪 📰 Bandit is opening an LA running shop. F45 Training launched the FIT House of Brands. Hinge Health filed to go public. CrossFit, LLC is for sale. Which move are you most excited about? What other headlines are you following? Let us know what we missed in the comments.

Press Release: IM8 Health is strengthening its Scientific Advisory Board. Co-founded by David Beckham, the premium supplement brand delivers a holistic, science-backed approach to health through its all-in-one Daily Ultimate Essentials powder. Joining top medical professionals, Dr. Jeremy London, MD and Dr. Amy Shah will contribute their expertise to further advance IM8’s research initiatives and product development.

Press Release: Mito Health (YC S24) added $2.2M in new funding for its AI-driven longevity health platform. Prioritizing early detection, the startup offers comprehensive blood testing and partners with companies like BodySpec® and Prenuvo to deliver personalized health insights. Scaling up, the company also welcomes renowned longevity researcher Professor Brian Kennedy to its scientific advisory committee.

Health data platforms want to bridge wearables and healthcare. Scaling up, Junction (formerly Vital) raised $18M to integrate wearable data and lab services with a single API, while Empirical Health launched a dashboard aggregating Apple Watch, WearOS devices, and bloodwork. As companies like Apple, Google, Garmin, and ŌURA push deeper into healthcare, removing barriers between collection and action could transform outcomes for all.

Fitt Talent is recruiting for several CEO and leadership roles at top health and wellness companies. CEO, Stealth Male Fertility Startup  → https://lnkd.in/ey5ZPWD5 CEO, Stealth Weight Management Startup  → https://lnkd.in/enFES4Km Sr Mngr, Fulfillment & Logistics, High-performance Nutrition Co → https://lnkd.in/e9VTwvwA VP Sales, Longevity Supplement Co → https://lnkd.in/eJEHGuid Head of Influencer Marketing, Preventative Healthcare Platform → https://lnkd.in/e5cjJH-v VP Athletic Performance, Fitness Franchisor  → https://lnkd.in/e-WXxRwY Head of Product, Design-forward Hardware Co → https://lnkd.in/e5qvb9pn Follow the links to apply or tag someone in the comments who might be interested. Searching for a new role but don’t see a fit here? Visit jobs.fitt.co for hundreds more openings and join our talent network, https://lnkd.in/eu3GpJDD.

Press Release: GymNation appoints Rory McEntee as its new CMO. The former brand and marketing director of UK-based Gymbox will now lead GymNation’s marketing initiatives and strategic communications as it expands across the Middle East. With this move, founder and CCO Ant Martland takes a broader commercial role to drive growth.

PepsiCo wants in on the wellness boom. They’re snapping up poppi, a popular prebiotic soda, for $1.95B ($1.65B net). This follows their $1.2B Siete Family Foods acquisition—a Mexican-American brand focused on grain-free snacks. With soda sales slipping, PepsiCo’s betting big on functional, health-focused brands like poppi, packed with prebiotics and low sugar, to win over health-minded consumers.

Movement health is misunderstood. Affecting athletes and office workers alike, musculoskeletal (MSK) dysfunction impacts half of Americans, driving $420B in healthcare costs. Yet, approaches to exercise, injury prevention, and rehab have remained stagnant. Bridging mental and physical aspects of MSK function, an integrative movement health model could change how we think about exercise, recovery, and well-being for good. Explore the future of movement health in the latest Fitt Insider report 👇

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The future of health and fitness has arrived. Each shift brings new challenges—and opportunities—for those who spot them first. Fitt Consulting Group helps you see around corners. We combine industry research, operational expertise, and strategic guidance to help you adapt and thrive. Leveraging the Fitt Insider platform, we bring you insights and connections that drive real results. Ready to take action? Let's connect → consulting.fitt.co