HEIGHTS STRATEGIC MARKETING

Day 2 - Impact Live in Hartford, CT. Favorite session yesterday was on creating content for human connection in the age of AI. What makes content “HUMAN”??? Marcus Sheridan, a master of both leveraging AI and writing very visceral, human content shared slides on: “The 7 Signals of Human Content” We are now in an age where it isn’t enough to just show professional credibility. When our prospective buyers read our marketing and engage with sales, the FIRST thing they will ask is, “Is this human???!” So, friends, let’s pay attention to what makes our content HUMAN. It’s the way to build trust. One Signal of Human Content that produced a lot of debate was “Quirks and Imperfections” Why? Because for some in the room it went against the grain of being “professional”. Funny enough, when pressed to define what their professions voice sounded like, one company in the room said “robotic”. 🤦🏻♀️😂 But that’s real. Friends, let’s be human AND professional. I’m committed to helping the world of B2B services figure this out. What do you think “professional” means while showcasing some quirks and imperfections that cue your audience that you’re human? (And no, this post wasn’t AI. I wrote it by hand in my Uber. 🤪) 👉🏼 Stay tuned over the coming days for more takeaways and trends! #AIcontent #humancontent #brandvoice #salesscript #salestrends #marketingtrends #salesandmarketing #AIcontentcreation — Hi. I’m Dominique. I do fractional marketing advisory and messaging for B2B businesses. Marketing that works ALWAYS aligns with sales, repels and attracts the right clients, and ultimately closes more deals. We help companies work smarter, not harder to make this a reality. Find my featured section on my profile for: -- Marketing Assessment & Roadmap -- Are You A Good Fit? -- Resource: Marketing Plan Checklist HEIGHTS STRATEGIC MARKETING

Success in marketing and business development is all about starting and building relationships. All relationships go through three key phases: 1 - Curiosity  2 - Enlightenment  3 - Commitment So, How do you make people curious about your service? You create a one-liner, a 30-second elevator pitch. And there’s a simple paradigm shift to make them curious rather than bored: >>> You introduce yourself by first talking about your customer’s problem. When people ask “What do you do?” Don’t start with “I help ______” If you start with *you*, the person you’re talking to is tempted to tune out. Instead - Start with the problem you solve. Here’s what it sounds like:  Established service companies struggle to grow until they have a plan to find more high-value, profitable clients. At Heights, we’re experts in strategies to attract, convert, and retain more high-value, profitable clients to grow your business in a focused way. It’s a simple formula:  1 - Problem 2 - Solution 3 - Results Start with the problem, then the solution, then the success you deliver. Keep it short: ideally 25-30 words. What would this sound like with your business? -- Today I’m coaching Day 2 of the StoryBrand Livestream Messaging Workshop, and we’re teaching #b2b businesses how to craft a clear, compelling, curiosity-envolking message to attract the right clients. Here’s a pic of my small VIP group doing a “cheers” to all their hard work at mid-day. 🥂 🍻 🙌

💥 Exciting News💥: I'm coaching the Storybrand Livestream Workshop on 9/23-24. We're giving away a FREE SEAT in my coaching group to one B2B business. Details on the workshop and how to enter below. True or False: Even if you have the best service in your industry, you will lose to an inferior competitor if they communicate more clearly. True.  It's a fact -- businesses that have a clear message and a clear strategy will always get ahead. At the StoryBrand Marketing Workshop Livestream, you'll get both done in 48 hours AND get real time coaching to make sure that you’re getting it right. Here's what to expect:  > Get coaching and feedback on your message from StoryBrand experts > Create the 7 messages you need to attract best clients for your business > Benefit from live sessions from Donald Miller, Dr. J.J. Peterson, and more! > Clarify your marketing in just 48 hours and know you’re doing it right >Do all this from the comfort of your office or living room! >Outline a 5-part cultivation funnel that will boost revenue now The workshop is $995, but we have ONE FREE SEAT we are giving away. You'll be in a private group of 8-12 other business leaders, coached by a Storbrand Certified Guide (me!), getting live feedback as you implement the concepts taught in the workshop.  Here's how to enter: 1 - Visit the link in the comments below.  2 - Fill out the form to enter.  3 - Check your inbox on 9/17 to see if you've won! Requirements of entry:  1. Must be in a B2B business 2. Must commit to being present on Zoom from 9a-4p CST on 9/23-24 3. Must apply by 4pm CST on 9/16. 💥 What are you waiting for? Apply! 💥 And share this with B2B leaders who should apply! #storybrand #storybrandbook #storybrandworkshop #storybrandlive #virtualworkshop #giveaway #b2b #b2bbusiness #b2bsales #b2bconsulting #b2bleader

One year ago this week, I transitioned from 15 years of self-employment to working on a team. If you're interested in why I made the switch, look back at my LinkedIn post from a year ago. 😄 The last year at HEIGHTS STRATEGIC MARKETING has been filled with growth opportunities as I've learned to work as part of a team. Here are a few ways I've grown... 🔹 I ask for help sooner. When I get stuck on something, I'm far more likely to raise the flag and tap a teammate to help me think through a path forward than stare at the "thing" trying to figure it out myself. 🔹 I'm a more proactive communicator. I tend to go head down on a project and then emerge with the work done. This was fine when it was just me and clients, but not so much on a team. I'm learning to loop the team in on where I am with the projects I'm working on so we're all on the same page. 🔹 I'm more disciplined in how I spend my time. I feel a greater sense of responsibility in how I spend my work hours since I'm accountable to a team. Generally, this has translated into more focused use of my time. It's been a fun year. Certainly, there have been highs and lows, and I still have plenty of room for growth. I'm grateful to work alongside a team of supportive women who strive for excellence! ✨ Dominique Glanville, Katie Goldberg, Laura Squibb, Erin Hicks

Finally getting around to posting about PrimeGlobal - The Association of Advisory and Accounting Firms’s incredible MegaWeek in San Antonio last week! The conference was packed with insightful sessions on (CX) with Katie Tolin, industry challenges, StoryBrand with Erin Fults at HEIGHTS STRATEGIC MARKETING, innovative marketing strategies, and more. It was heartwarming to reconnect with everyone in person after missing last year. The Marketing Forum announced two new co-chairs as Brunella Caldas Reid, MBA, PCM, CDMP passed the torch to Phyllis Sossi and Lindsay Sherrill. A huge thank you to all who attended, contributed, and to our sponsors— Aiwyn, LCvista, Beeye, Introhive, LumiQ, Miles Talent Hub | Accounting, SafeSend and Spiirall—who played a key role in making MegaWeek a success. The tequila and mezcal tastings provided by Aiwyn and the BBQ Rub provided by LCvista added a special touch to the event. I’m excited to see how the ideas we shared will shape the future of our industry and looking forward to next year!