Hello Outbound

I used to stuff my outreach emails with {{replacement_tokens}}. Now, my best-performing campaigns focus on context and pain points. Story Time: One of our best campaigns historically was when we did outreach to Shopify Agencies and pitched them on our services. The pitch was simple. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘵𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 𝘚𝘩𝘰𝘱𝘪𝘧𝘺 𝘴𝘵𝘰𝘳𝘦𝘴 𝘢𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺? 𝘐'𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘸𝘦 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘧𝘪𝘯𝘥 𝘢𝘯𝘥 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘴𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘧𝘢𝘴𝘵𝘦𝘳. Why was this so powerful? Instead of stressing over the perfect replacement token, I instead spent the time doing prospect research and segmenting the list. We found all marketing agencies and then researched which ones employed Shopify Developers. This was our Signal to show that they needed Shopify clients. The Results: A single campaign that produced 48 Warm responses and 17 Meetings. When you understand the Context behind your prospect lists, your copywriting becomes easier, shorter, and more effective. ------ If you want help with your pitch, leave a comment below.

🤝 Personalization and Authenticity: The Heart of Successful Outbound Sales! In the world of e-commerce sales, making a genuine connection is key. Our in-depth guide reveals how personalization and authenticity can dramatically improve your outreach results. From crafting personalized emails to selecting the right sender profile, we cover everything you need to know. 🌐 Learn how to make your outreach feel less like a sales pitch and more like a meaningful conversation. Dive into our playbook for insights into building authentic connections and boosting your sales! #Personalization #Authenticity #SalesOutreach #EcommerceMarketing #B2BSales https://lnkd.in/dDyZQV4D

Sharing a few campaign strategies that helped this agency close 3 deals in 3 months! 🏬 Local SEO for Brick and Mortar Businesses: SEO Werkz is based in Salt Lake City, Utah, so they targeted retail stores and services businesses in their area that would be keen on working with a local partner. 📆 Industry Events: We found marketing leaders within specific industries and reached out on LinkedIn to set up in-person meetings at conferences. 🤝 Partnerships: Many agencies want to offer SEO Services, but don't have the resources to do so in-house. We leveraged this pain point to start conversations about white label partnerships. Full case study here: https://lnkd.in/ejQXiG2h

Just refreshed our guide to targeting e-commerce stores via cold outreach (email + linkedin). Great for agencies.

New year, new leads! Check out this success story from a marketing agency we worked with in 2023. "Our journey with Hello Outbound has been very impactful. Starting from a point where outbound leads were non-existent, we have now secured a 10% incremental revenue increase through their outreach. One of our highest-paying clients of the year came from our very first campaign, and we've continued to see value since then. Their platform is not just a tool, it’s a growth partner for us."   Full case study here: https://lnkd.in/gdZ2EXEA

THIS JUST IN 🚨 Outbound sales can drive significant website traffic. We launched a new website with no other promotion aside from our email outreach campaigns. The early results...107/500 people in the campaign clicked to view the website. Meaning...20% of prospects contacted via cold email convert to new website visitors. Is this more or less that you expected?? Let us know below.

Last but not least in our Cold Outreach Meeting Setting Checklist...Tip #5! These proven tactics will immediately boost your chances of turning those precious warm leads into actual booked meetings (we've seen it). 💥 TIP #1: Respond to Prospects Same Day 💥 TIP #2: Follow up Regularly (4 times or until they say no) 💥 TIP #3: Customize your Response 💥 TIP #4: Match the Tone 💥 TIP #5 **Ask for the Meeting** This may seem obvious, but in order to schedule meetings with prospects you have to ask for them! Every email should end with a Yes or No question. Something like “Can I send over a few times to chat next week?” clearly indicates your intentions and what the next action will be. Meanwhile, “Let me know what you think.” is much more vague and puts all the responsibility on the prospect to make the next move. If your email outreach scripts offer to share resource like how-to guides or case studies, do not assume that a prospect will read your content and book a meeting themselves. When sending them the resource, also explain why they would benefit from meeting with you and ask if they are open to it. A good practice is to include your calendar link in the body of the email or in your signature to make it as easy as possible for them to schedule. For a summary of all these tips- check out the article attached. https://bit.ly/3S368sS Is there anything we missed??? Let us know below 👍

It's time to share TIP #4 on how to convert warm leads into booked meetings this week. 💥 TIP #1: Respond to Prospects Same Day 💥 TIP #2: Follow up Regularly (4 times or until they say no) 💥 TIP #3: Customize your Response 💥 TIP #4 **Match the Tone** When a warm lead comes in, it’s easy to get excited and want to share everything that your business can do. However, if the response is one sentence like “send me pricing” or “do you work with startups?”, focus on writing a simple and direct answer that matches their vibe. A common mistake here is to send a huge pitch deck or write a lengthy bullet-pointed reply to a prospect when they just aren’t ready, and more importantly, didn’t ask. The flip side of this is when someone takes the time to send a thoughtful, detailed message or call out something you have in common, like attending the same events or knowing the same people. Make sure to thank them for their time and take the same care when crafting your response. For example, don’t send a generic reply with your booking link to someone that just recalled all the details of the talk you gave at a recent conference. Are you finding these tips helpful? Let us know in the comments.

Q4 is here and cranking, so we're sharing out top best practices to book more meetings from your outbound sales efforts. 💥 TIP #1: Respond to Pospects Same Day 💥 TIP #2: Follow up Regularly (4 times or until they say no) 💥 TIP #3 **Customize your Response** Do research by looking at the prospect’s website and LinkedIn profile. Mentioning custom details like industry experience, the fact that they live in your city, etc. will show that you are genuine and serious about meeting with them. That being said, make sure to also address the original ask. If a prospect replies asking to see the guide that you offered, send them the guide that you offered! Your campaigns will likely contain different pitches and call-to-actions depending on the strategy, so always make sure to read through the entire conversation thread and reply accordingly. We have two more tips to share with you....stay tuned!

This week, we're sharing our top tips for booking meetings from Cold Outreach! 💥 TIP #1: Respond to Prospects Same Day 💥 TIP #2 **Follow Up Regularly** It’s very common that a prospect will need 2-4 follow-up messages before agreeing to a meeting. Be persistent and check in at regular intervals. Remember, this person took time out of their day to respond to you because something about your pitch was truly interesting to them. After their initial engagement, keep checking in and sending personalized, value-adding messages. Follow up every day for 4 days, then move to bi-weekly or once a month. If they haven’t say “no”, the door is still open!