HELO

Meet José Mourinho... with a HELO twist. Our latest project saw us collab with the incredible team at T&P𝑚 to create a fully authorized AI double of José Mourinho for Snickers. Visit snickersowngoals.co.uk to generate your personalized interaction with the legend himself. Neil Evely Phoebe Victoria Smith Kyle Ruddick Tyrone Hannick Nuria Quero #Snickers #JoseMourinho #AI #ArtificialIntelligence #SnickersOwnGoals

New project alert! In a first of its kind partnership, Snickers has teamed up with José Mourinho to pioneer a fully authorised AI clone, built by HELO and T&P𝑚 to interact with football fans across the globe. 'Own Goal' encourages fans to share their blunders with José via a purpose-built WhatsApp integration, which results in a personalized video from the footballing legend! Built to foster a sense of fun and community around 2024's global summer of sport, 'Own Goal' is a brilliant demonstration of how AI, when used correctly, can be an incredible tool that facilitates creativity. The tech stack powering 'Own Goal' includes ElevenLabs, Synclabs and Open AI GPT 4.0, which combine over eight separate stages in the AI pipeline create a unique ‘chain of thought’ architecture. Including safeguarding, to ensure consistently entertaining and brand-safe original content, helping each output to feel unique without relying on templated content. Huge congrats to our HELO team who pulled this together, Executive Producer Neil Evely, Director & Tech Lead Kyle Ruddick, Senior Producer Tyrone Hannick, Experience Lead Nuria Quero & UK MD Phoebe Victoria Smith. Read more here in Campaign UK's recent article authored by Marianne Calnan! https://lnkd.in/eU2_9c9f

We always love it when a fun light hearted project like Tillamook County Creamery Association latest Ice cream collection campaign comes our way from our friends Leo Burnett. The iScreen is the worlds latest technology to hide your irresistible tub of chocolate ice cream. And it comes neatly packaged in high end design with intricate branded features. Well done everyone who worked so hard on this one, keeping humor alive in our industry. Rena Jett Kayrala Stephen Winkler Connor Bland ZeMind Studios Elk Packaging Carbon #hideyouricecream #tillamook #PR #comedy #productdesign

Read more here about our new Make Impact Work manifesto, and join us in creating work that has a lasting positive impact on our world. Justin Moore-Lewy Brendan Kiernan

HELO co-founder Brendan Kiernan on our new 'Make Impact Work' manifesto #CSR #Sustainability #DEI #Accessibility #SustainableProduction #ProductionCompany #AdvertisingandMarketing

Dreamcaster has won a Sports Emmy! When we embarked on the ambitions Dreamcaster project with FCB New York and Michelob ULTRA, we instantly knew that if pulled off correctly, this was a blend of creativity and technology that could completely change the sports entertainment accessibility landscape. Dreamcaster is the perfect example of the 'Why' behind HELO's new, strategic ambition to focus on developing brand-work that actively addresses social, economic and environmental issues. Alongside the live activation and accompanying campaign for Dreamcaster co-directed by HELO's Will Munhoz and William (Bill) Maher, Bill went on to direct a films documenting the inspiring human story behind the campaign's protagonist Cameron Black and his ambitions to realize a childhood dream. We couldn't be prouder that that Dreamcaster has picked up an Emmy for Outstanding Digital Innovation and the documentary was nominated for Outstanding Short Documentary. #TheEmmys #Emmy #SportsEmmy #MichelobUltra #SportsMarketing #AccessibilityInSport

News of our new direction has hit the press. The ambition to work with brands to create impact-driven work for global communities is at the heart of HELO. Read more in SHOOT Magazine / SHOOTonline https://lnkd.in/gtai63Ke Thank you for the write up Robert Goldrich! #CSR #production #Sustainableproduction #Advertisingandmarketing #Productioncompany

📢 We are proud to announce our new CSR-focused direction, doubling down on our mission to help brands create impact-driven work for global communities. 📢 Introducing the 'Make Impact Work' manifesto. Moving forward, our ambition is to focus on developing brand-work that actively addresses social, economic and environmental issues - helping brands create activations and initiatives that have a meaningful impact on the planet. The world has reached a crisis point, with a growing list of existential threats that have left people feeling powerless to imagine a better future, let alone take action to change it. We believe that creativity can and must be used as a force to inspire change through altering perspective, generating empathy and having a direct impact on communities that need it most. The advertising industry has become rife with baseless virtue-signaling, which has led to the exploitation of creative talent, marginalized communities, and the planet, for the underlying objective of winning awards. And while such awards themselves can help bring tangential attention to these important issues, we are imploring brands and agencies to consider the true lasting impact they could leave if their creative and financial resources were correctly channeled towards developing initiatives that had a longer shelf-life than the annual awards circuit. We are committed to a future defined by integrity, innovation, empathy and excellence in craft. Make impact work with HELO. Justin Moore-Lewy Brendan Kiernan Phoebe Victoria Smith Rena Jett Kayrala Neil Evely Isabelle du Plessis #CSR #ExperientialMarketing #Production #AdvertisingandMarketing #Sustainability #DEI #Accessibility #Equity #Inclusion

What an extraordinary privilege it is to be awarded Production Company of the Year by The One Club for Creativity 2024. This accolade stands as a testament to the dedication and ingenuity that have defined our journey at HELO over the past decade. When we started HELO 10 years ago we always knew we'd be taking the path less travelled. Today, as we reflect on this milestone achievement, we are reminded of the unwavering commitment to unique creative work that has propelled us forward. This triumph is thanks to the collective effort of a remarkable team William Maher, Justin Moore-Lewy, Brendan Kiernan, Phoebe Victoria Smith, Rena Jett Kayrala, Max Knies, Neil Evely, and Isabelle du Plessis whose contributions have been invaluable in realizing our vision. As we celebrate this honor, let us remain steadfast in our resolve to produce work of genuine impact, characterized by innovation and integrity. Our journey has only just begun, and we are confident that together, we will continue to inspire and leave an indelible mark on the industry. Thank you for your unwavering support, and here's to the continued pursuit of a better future. #productioncompanyoftheyear #awards #HELO #theoneshow #AI #sustainablefuture #impact #advertising

Last night we had the huge honour of being awarded Production Company of the Year at the Art Directors Club (ADC) annual awards, picking up 777 points for producing 22 of this year's winning entries! https://lnkd.in/erpWY6Zr