HELO’s Post

What does Better mean to you and your business? Take a look at our CEO's view on trust, purpose and integrity - a call for Better.

👋 Meet Our Changemakers Sponsors Twenty years ago, We Are Futures came together to connect brands to young people, teachers, families and communities. They were one of the first agencies to recognise that brands could play a role in improving young people's futures. In return, they championed the role that young people could play to help brands thrive, growing together in a positive relationship. Working with clients, We Are Futures tackle the issues that matter the most to young people, which in turn drives their advocacy of brands. Their work benefits young people, as well as the parents, family members, teachers, communities, customers, and employees who support and influence outcomes for them. At the Changemakers Conference on Tuesday 22 October, Anna Brocklehurst, Board Director and Mark Fawcett, CEO, will tackle: ↳ Youthquake: how younger consumers will build or destroy your brand Discover the real Changemakers – shaking up the marketplace at a greater and faster pace than ever before. These emerging adults aren’t just influencing their peers but shaping entire industries. We’ll unlock the practical steps and tools every marketeer needs to create impactful brand relationships.

Consumers are increasingly looking to brands that align with their values and actively contribute to positive change. Businesses are recognizing this shift and leveraging their marketing power to tackle social and environmental challenges. This movement goes beyond mere awareness campaigns. Leading brands are implementing concrete strategies such as: - Sustainable practices: Reducing environmental impact through responsible sourcing, production methods, and packaging. - Social responsibility initiatives: Supporting communities, promoting diversity and inclusion, and advocating for social justice. - Empowering consumers: Educating and engaging customers to make informed choices that contribute to a better future. These efforts not only benefit society but also create a stronger brand identity, foster customer loyalty, and drive business growth in the long run. #brandpurpose #socialimpact #environment #responsibility #impact #positivechange #maxgo #maxgomarketing #maximizeonlinegrowth

Polarizing cultural moments are shifting the power dynamics between businesses and their customers, forcing companies to carefully assess their comments around social and geopolitical issues. How can brands ensure their continued success in a climate where consumers have more influence than ever before? Learn more here: https://bit.ly/3wnOmYJ   Key contacts: Rachel Rosenblatt, Julija Simionenko Kovacs, Sabrina Negron, Allison H., Stephanie Noreen #CorporateReputation #SocialResponsibility #StakeholderEngagement

The FTI Consulting Strategic Communications team and I often speak with our clients about whether, and how, to engage on societal conversations in potentially polarizing cultural moments. We discuss how it ties to their company or brand’s reason for being, what we know about their customer or end consumer, and the broader context in which the conversation is happening, and I’ll let you in on a secret: what to say (if anything) and how to say it is rarely a straightforward conversation or clear-cut decision. Why? The reality is that brand activism remains a double-edged sword, and unless companies make a concerted effort to authentically understand their customer audience, they run the risk of losing ground to alternatives in an increasingly competitive market. Read more here. #corporatecommunications #consumerproducts #retail #teamfti

Posted in 2017 but so very relevant. I’d add that brand purpose matters, but companies (and their leaders) must mean it. In recent months and years, I’ve seen how young professionals around me expect companies to deliver on purpose. They will only give themselves 100% for (as employees) and with (as customers and partners) companies that: 1) have a purpose in line with the challenges they face (climate, a decent living) and, 2) maybe more importantly, walk the walk. #brand #purpose #trust #climatechange #sustainablefuture

In an era of dwindling consumer trust, our CEO, Richard Pemberton, challenges us to redefine 'better.' His article, "For the Better," kickstarts a thought-provoking series on elevating brands with purpose, integrity, and tangible impact. This is just the beginning. Over the coming weeks, we’ll get into what it is, how it works, and the benefits to us all. Think - a proprietary research, strategy and action program designed to help businesses thrive sustainably, today, tomorrow and the day after. What better time than B Corp month to share it with our communities and the wider world? Stay tuned and join us on this journey to discover how we can all contribute to a remarkably better world. Head over to Remarkably Reads for the full article - link in comments! #RemarkablyBetter #ForTheBetter #PurposeDrivenBranding #SustainableBusiness #EthicalMarketing #ArticleSeries #BCorpMonth

The needs of our interconnected world continually evolve, shaping how businesses connect with their audiences. It's essential to revisit your strategies to ensure that they resonate with your customers' changing expectations. 🌟🌍 Today, consumers are more discerning than ever, seeking authenticity and alignment of values from the businesses they support. Millennials and Gen Z, in particular, are keen on patronizing companies that mirror their beliefs. It's not merely about stating your core values; it's about living them. Transparency is key. Demonstrating your commitment to environmental, social, and governance (ESG) principles is integral to your corporate identity. Your core values should permeate every aspect of your operations, guiding your partnerships and everyday decisions. Authenticity is another non-negotiable. Your actions must echo your words. Only through genuine alignment with your stated values can you build trust and forge lasting connections with your audience. Embrace these principles to not only connect with your audience on a deeper level but also to drive meaningful engagement and loyalty. https://lnkd.in/g_m-u9s4 #ESG #BusinessStrategy #SmallBusiness #SolMinionDevelopment

There is a profound shift in the values connecting people globally. Since over 80% of people want the brands they purchase and the companies they work for to share their own values, it’s important to know the values that guide the behaviors of all humans.

We believe in the power of purpose-driven communication 🌟 In today's world, corporate social responsibility (CSR) and sustainability are not just trends but essential values that define brands 🌿 Now more than ever, consumers seek authenticity and transparency. They want to know the values behind the brands they support. That's why at JHPR, we emphasise authentic storytelling and transparent communication. 📖✨ From showcasing sustainability efforts to promoting community engagement initiatives, we help brands tell their stories with integrity and purpose. 🌱💬 DM us today to see how we can help your business communicate effectively. #EffectiveCommunication #PurposeDriven #CSR #AuthenticCommunication