Herrmann Global

Florian Herrmann is in Las Vegas for the Nevada Division of Tourism (Travel Nevada) Governor’s Conference on Tourism! We’re excited to deepen connections and learn more about the vibrant Nevada tourism landscape. Are you attending? Let us know—we’d love to connect! #BusinessTravel #TravelNevada #Networking #HerrmannGlobal

🌍 How can Technology shape the future of Sustainable Tourism? In today's fast-evolving world, technology plays a pivotal role in driving sustainability across industries, including tourism. From renewable energy solutions to smart city planning, tech innovations are transforming the way we approach environmental challenges. 🔋 Renewable Energy & Efficiency Tech enables the shift to cleaner energy sources like solar and wind, reducing reliance on fossil fuels and promoting a low-carbon future. Energy-efficient technologies, such as smart grids and appliances, are also crucial in minimizing energy waste, ensuring that tourism infrastructure operates sustainably. 🚜 Sustainable Agriculture Precision farming tools like GPS and data analytics are helping farmers optimize resource use and reduce chemical inputs, while biotechnology increases crop yields and resilience. Sustainable agriculture directly supports local tourism by providing eco-friendly food options for hotels, restaurants, and visitors. ♻️ Waste Management Tech-driven recycling and waste treatment innovations turn organic waste into valuable resources, supporting the circular economy. For the tourism industry, effective waste management reduces the environmental impact of destinations, keeping them clean and attractive for visitors. 🏙️ Smart Cities Urban planning powered by the Internet of Things (IoT) helps cities reduce energy consumption, enhance infrastructure, and improve quality of life. Smart cities offer better transportation, more efficient services, and improved experiences for tourists while reducing the overall carbon footprint. Tourism intersects with all of these areas, supporting a more sustainable future for communities and visitors alike. 🌱 #SustainableTourism #TechnologyInTourism #RenewableEnergy #SmartCities #CircularEconomy #HerrmannGlobal

Online Booking is King, but Trust is Queen! 👸🫅 A recent survey from Visit USA Parks reveals how international travelers are planning their trips to the USA in 2024-2025. Here's what we found from travelers in the UK, Germany, France, Belgium, and Australia: ✅ Online platforms reign supreme, with a +9% increase year over year. 🏢 Physical travel agencies still hold strongas the 2nd most popular option, despite a slight -4% decrease. 🛫 Booking Only Flight & Hotel Online rose by +4%, overtaking OTAs for 4th place. While online options dominate, trusted traditional agencies continue to serve as reliable choices for many travelers. #TourismTrends #MarketInsights #HerrmannGlobal

Discover a different side of Ireland! ✨ Beyond the Cliffs of Moher and Dublin's iconic landmarks, Ireland is home to lesser-known gems waiting to be explored. From ancient islands to mystical mountains, #Untraveled brings you a unique look at 5 hidden treasures of the Emerald Isle. 🌿 Ready to add these to your next travel itinerary? #IrelandTravel #HiddenGems #TravelInspiration #ExploreMore #HerrmannGlobal 👉 Explore the full list in the comments!

As we look into 2024 and 2025, spending patterns from key international markets show promising growth and opportunities for U.S. tourism. Based on our latest Visit USA Parks Survey, here’s a snapshot of anticipated spending: 🇦🇺 Leading the way, Australian travelers are planning to spend over $5K USD per person. 🇬🇧 With a notable +21% YoY increase, UK visitors also expect to spend upwards of $5K USD. 🇩🇪 German tourists fall closely behind, budgeting between $4K and $5K USD. 🇫🇷 France & 🇧🇪 Benelux travelers are mostly aiming to spend between $2K and $5K USD. 🔍 Insight: The farther the distance, the higher the planned expenditure. This is a crucial factor for tourism marketers to consider when tailoring strategies for high-value audiences. 💼 Interested in unlocking more insights to enhance your tourism marketing approach? Let’s connect and drive impactful results together! #TourismTrends #MarketInsights #HerrmannGlobal

Celebrate Melanie Soules's one-year anniversary with us! As our dedicated Tourism Research Analyst, Melanie brings invaluable insights and a true passion for travel to the team. Her keen attention to detail and commitment to exploring new trends in tourism empower us to deliver impactful, data-driven results for our clients. 🌍📊 Thank you, Melanie, for an amazing first year. Here’s to many more years of shared growth and success together! 🥂✨ #WorkAnniversary #TeamHerrmannGlobal

Thank you, Zartico! 🙏 We're thrilled to join the ranks of Zartico Certified Agencies and take our data-driven strategies to new heights!

🌍 Agnes Collard's "The Case Against Travel" in The New Yorker raises essential points on inauthentic travel and the pitfalls of being a "tourist." However, our own Casey Adams offers a thoughtful counterargument—travel, when done with mindfulness and purpose, can be a transformative experience. In her blog post, Casey challenges us to rethink how we approach travel. It's not about escaping or checking off destinations but about intentionality, cultural understanding, and personal growth. Let’s travel better and more thoughtfully. ✨ Read her full response here: https://lnkd.in/e2Ryp2Fx #TravelWisdom #ResponsibleTourism #MindfulTravel #IndustryTrends #HerrmannGlobal

In today’s social media landscape, success is no longer just about likes or comments. Shareability and saveability are the new benchmarks of content effectiveness. ✨ But what does that really mean for businesses like ours? People are now more inclined to share content privately—whether it’s through direct messages or group chats—and save posts to revisit later. These actions drive meaningful interactions and long-term connections, making them key metrics we’re watching closely at Herrmann Global. 🎥 Take our recent TikTok on national park + cocktail pairings as an example. It reached 62K views, 650 shares, and 200 saves. Even the “The person that sent you this…” trend gained traction with 19K views, 1,319 shares, and 46 saves. (Check out the video here: https://lnkd.in/ePgY4-Yg) We’re excited to keep creating share-worthy, insightful content for our audience. What’s the last piece of content you found yourself saving or sharing? #ContentMarketing #DigitalTrends #TourismInsights #HerrmannGlobal

Did you know that search data can reveal key insights into what your target visitors are looking for? By analyzing search engine queries, you can uncover: 📆 Seasonality and booking windows. 📣 Marketing timing for campaigns. 🏔 Themes of interest that travelers care about most. What’s more, search data is affordable, accessible, and anonymous, making it a powerful tool for destinations of any size. Leverage this data to fine-tune your marketing strategy and stay ahead of trends. 💡 Ready to elevate your approach to tourism marketing? Reach out to us and start driving results today! #TourismTrends #MarketInsights #HerrmannGlobal