HG Insights

Some insightful takeaways from our IT Spend Report: The Ultimate B2B Market Forecast for 2024. 💡 – Data-Driven Decision-Making: Companies that utilize detailed insights into customer behavior, technology usage, and spending patterns can more effectively target prospects, optimize campaigns, and achieve better ROI. – Targeted Marketing Campaigns: The report suggests focusing on intent signals and firmographic data to identify high-propensity buyers and tailor messaging to their unique needs. – Enhanced Sales Effectiveness: By understanding a prospect's existing technology stack and future spending plans, these teams can deliver more relevant value propositions, increasing the likelihood of conversion. – Personalization at Scale: The report underscores the need for personalized outreach, leveraging data to create customized content, and crafting experiences that align with the specific challenges and goals of each prospect. – Adaptation to Market Changes: The report advises B2B Sales and Marketing teams to remain agile and adaptable, and use real-time data to quickly adjust strategies in response to market changes. This agility is crucial for staying competitive in a landscape characterized by rapid technological advancements and shifting customer preferences. 🔎 Thanks for bringing this interesting lens to our report, Xactly Corp and Bayley Fesler. 🔗 to the IT Spend report in the comments! . . . #technographics #intent #data #personalization #agile

Some of the biggest names in Sales engagement use AI in their products. And some, like Salesloft and Apollo.io, have a major market opportunity. Less than half of their customer base deploys GenAI. Our report, “The Next Gen of Sales AI in 2025” breaks down the buyer landscape and the emerging AI companies shaking up the tech industry. Your sales team can benefit from AI in many ways. Learn how in our report.

Some of the biggest account scoring tools stop at firmographics and intent data. But that’s just the tip of the iceberg — only 10% of the insights you need.  To identify high-value prospects, prioritize key accounts, and optimize your sales and marketing resources, you need the full picture. Learn how to uncover the other 90% in The Definitive Guide to Account Scoring, link in bio. 🔗

The insurance industry is transforming fast — so what role will IT play in shaping its future? Here are three key trends, all centered on AI, that every sales rep should know: 🧾 Process Automation: AI and ML are revolutionizing claims processing. By 2030, McKinsey & Company predicts it will be the most critical function in insurance, with automation cutting costs by up to 30%. 🙋 Customer Expectations: By 2025, the demand for faster, more personalized digital experiences will drive insurers to rethink how they engage customers. 🔢 Advanced Analytics: Combining AI with advanced analytics gives insurers deeper customer insights, helping them tailor offerings more effectively. Check out our latest report to uncover the IT trends, vendors, and products reshaping the insurance industry. 💥 🔗 in comments! #insurance #insurancemarket #techstack #ITspend #IT

In the growing AI market, opportunities are everywhere. But how do you find them? Now is the time to act. 🎬 Our CEO Rohini Kasturi shares how you can capitalize on the wave of innovation in AI in a recent article for Forbes. "As a leader, navigating the rapidly evolving AI market is challenging. With insights into a business’ tech stack, you can make decisions that not only increase revenue but also reduce inefficiencies and save money in the process." 🔗 in comments! #ArtificialIntelligence #AI #salesefficiency #marketingefficiency #FutureOfWork Forbes Business Development Council #leadership

You likely have a directive to “use more AI.” So here's a report to learn about how to use AI for your sales team. These are the 75 most-adopted Sales AI tools this year. Many of these companies are already making waves in sales tech. We’re looking at you: Potion, Lyzr AI, Amplemarket, and others on this list. Because we all know that being adept at Sales AI is a necessity to grow in the future. Discover the best AI tools for sales and how your team can benefit from leaders like Kanad Bahalkar, Anirudh Narayan, and Micael Oliveira in our latest report. 🔗 in bio—

Security is a vitally important issue in the Financial Services sector, as these companies must protect against cyberattacks and fraud, ensure compliance with regulations, and process and store sensitive customer data. These are the top 10 security software vendors in the Financial Services sector. Cloudflare Microsoft Proofpoint Splunk GlobalSign Palo Alto Networks Amazon Web Services (AWS) Automattic Broadcom Cisco This is just a snapshot of the financial services market. Check out our report to see the leading vendors across IT categories. Link in comments. 🔗 #financialservices #security #cloud #compliance #marketreport #cyberattacks

Excited to announce — we are a World Future Awards winner! 🏆 Thank you for distinguishing us as a "Symbol of Innovation" in the category of Best Market Intelligence Solutions!

In today’s market, you’re probably “doing more with less.” So you can’t afford to waste resources chasing prospects that won’t convert. Every prospecting dollar should be allocated toward accounts with the highest likelihood of becoming a paying customer. That’s why account scoring is more important than ever. But it’s deceptively complex. This guide will help you learn the step-by-step process of creating a proven account scoring model. Check it out → #accountscoring #doingmorewithless #salesefficiency #closing

The sheer magnitude of the AI wave makes you think just about everybody is using it. But that couldn’t be less true. Our data detects about 60k companies currently using GenAI products. That’s only 1.4% of our entire database. 🤯 If you sell AI products, or if you’re evaluating which tools to bring to your sales stack, our latest report can help. Discover the key players, emerging trends, and potential disruptors in the Sales AI market.👇 #ai #genai #salesai #aiproducts