Higher Logic

Happy Friday! In lieu of our usual Friday roundup, today we've got a new podcast episode for your listening pleasure. People (from every demographic) are spending increasing time on their phones. We have apps for fitness tracking, podcasts, social media, and everything in between. (I literally have an app that identifies bird calls 😅.) So what about an app for your association? Tune into this episode with Michael Jones from Results Direct to learn more about: 🔸 How a mobile app can help address your biggest priorities. 🔸 How to open a new communication channel and go beyond email. 🔸 Why a mobile-responsive website doesn’t tap the full advantages of a mobile app. 🔸 Tips for making your association app a success. 🔗🎧 Listen Now: https://lnkd.in/eqsEyqjT #Associations #MemberEngagement #MobileApp

🚀 Engineers Australia is driving impressive growth and engagement! With a thriving community of 120,000+ members, their team has efficiently managed operations, delivering real value while streamlining communication and reducing their tech stack. The results? 📈 Huge increases in engagement—15x more community discussions each month, 3x more community growth, and fresh daily content keeping members connected and engaged. Learn more about their success: #CommunityEngagement #MemberGrowth #EngineersAustralia #AssociationSuccess #HigherLogic

Higher Logic is thrilled to launch Higher Logic Thrive Mobile 365 – an app specifically designed for associations, and a game-changer for member engagement and community connectivity! Why Mobile? 📱 Stay Connected: Give members access to your community, events, and resources 24/7, right from their mobile device. 📱 Engage Effortlessly: Use push notifications, scannable QR codes, and gamified experiences to keep members engaged and informed. 📱 Boost Revenue: Leverage sponsorship and lead scanning features to create new revenue streams. 📱 Personalized Experience: Enjoy a seamless integration of community, communications, content, and events tailored to your association and your members. Higher Logic Thrive Mobile 365 is available for iOS and Android and powered by Results Direct - an award-winning, trusted, and results-driven Mobile partner with over 25 years of experience working with 300+ associations. 🔗 👇 Learn more at the link in the comments. #Associations #MobileApp #MemberEngagement

The Higher Logic APAC team is heading to the Association Leaders Symposium 2024! This is a great opportunity to connect with industry leaders and gain insights from keynote speakers. Catch Ally Zidwick's presentation, "Enhancing Member Experience and Value with Online Community," where she’ll share practical strategies for fostering stronger member connections. Meet both Ally Zidwick and Sophie Cox to explore the latest trends in community building and learn how to elevate engagement, retention, and the member experience. We look forward to seeing you! #Associations #MemberEngagement #AFLS2024 https://lnkd.in/g4BSEWwy

It's been a while since we did an Employee Spotlight, so let me kick it back off by introducing myself. Hi 👋 I'm Kelly Whelan, Higher Logic's Content Marketing Manager. I joined Higher Logic in 2022 and took over our LinkedIn this year. My favorite thing about my job is getting to continue working with association and nonprofit professionals - before this job I spent 10 years working in marketing for nonprofits and associations and I'm really inspired by their dedication to their mission and members. Sometimes I also enjoy making memes 😁😅 Outside work, I like to roller skate, crochet, read, pet cats, and eat delicious food. I'm located in Raleigh, North Carolina and since I moved here in 2020 I've made it my mission to check out as many cafes, bookstores, bubble tea places, and other fun things as possible. I'm also a regular attendee of the Carolina Ballet's annual Halloween performance - and I ALWAYS dress up (the picture below is my outfit for Dracula, complete with fang earrings and a coffin ring). Now for quickfire: Ice cream or cake? Ice Cream (or Pie) Salty or sweet? Sweet Cats or dogs? Cats Favorite season? Fall (guess what my favorite holiday is 😉) Morning or evening? Morning Night out or a night in? Night in Cannonball into the pool or dip a toe in first? Cannonball Go-to karaoke song? Weightless by All Time Low #Associations #AllTogether

Baby Floyd is giving you his best "puppy dog eyes," asking you to please share our 2024 Association Member Experience Survey with your members. 🔗 Here's the link: https://lnkd.in/eBpte8gg ⏳ The survey closes October 16 Why you should share: Each year, Higher Logic surveys real association MEMBERS to ask them about their member benefits, communication preferences, and what they value most from their associations. We then share that data with YOU so you can continue improving your member experience and engagement strategies! The more responses we get, the better the insights. #AssociationInsights #MemberSurvey #MemberEngagement

🔥 Ready to ignite your member engagement? As association professionals, creating and feeding the SPARK that makes members feel connected to and valued by your association is HUGE. But member engagement doesn’t just happen - it’s an ongoing practice of cultivating content, nurturing peer-to-peer networking, and communicating with members at the right time and in the right ways. Here are 5 strategies to keep in mind: 📱 Meet members where they are: Online! It’s great to meet members in person at events, but you have to follow up with ongoing engagement. Online communities are a perfect space for members to connect, collaborate, and share knowledge – and when your community is also available via a mobile app, you reach members any time, anywhere. ✨ Automate and personalize: Personalize member journeys with timely nudges and curated content. Use automated workflows to share content and reminders, ensuring consistent interaction. 💬 Spark conversations: Facilitate discussions and events that promote member-to-member interaction. 🏆 Make it fun and rewarding: Gamify engagement by incorporating elements like points, badges, and leaderboards to reward active members. 🦸 Use your community and marketing platforms to give you superpowers: Tools like engagement reports and web tracking help you measure activity and read digital body language, giving you insights into what members are interested in – it’s like being able to read minds! Want to learn more? Check out the latest edition of our How Do I…? series with Sarah Spinosa for more tips and tactics: https://lnkd.in/efgZTMXP

📣 Join us for the upcoming Australasian Society of Association Executives Demo Day: Member Engagement Tools. 📅 17 October 2024 ⏰ 10:00am - 2:00pm AEDT 🔗 https://lnkd.in/gcpCsT4b This virtual event features 20-minute demos from various providers, offering insights into innovative tools for associations. Greg Pollack, Higher Logic's VP of Sales Enablement & Engineering Onboarding, will be delivering a session on the latest insights on building thriving online communities and boosting member engagement. Learn how our solutions can elevate your member experience. Don’t miss the opportunity to see these technologies in action! Register now for this complimentary session and explore how to elevate your member experience. We're looking forward to seeing you there! #MemberEngagement #OnlineCommunities #DemoDay #AuSAE

Hey, we know her!! Shout out to Higher Logic's Senior Privacy Analyst, Amanda DeLuke, CIPP/E, CIPM, who's speaking on the AI Governance panel at the Messaging, Malware, Mobile Anti-Abuse Working Group tomorrow! It's awesome working with so many brilliant, dedicated people 🧡.

When was the last time you checked your member retention rate? Having a healthy association isn’t just about bringing members in – it’s about keeping them too. If lots of members are lapsing and leaving, pretty soon you won’t have any left! Monitoring your member retention rate can help you identify positive or negative trends early, so you can get ahead of it if you see too many members choosing not to renew. But how do you calculate your member retention rate in the first place? If you need a refresh, here's the formula: ((ME-MN)/MS) x 100 Now let's break it down for those of us who haven’t taken a math class in a while: - ME = Members at the end of a time period - MN = New members acquired during a time period - MS = Members at the start of a time period So, to calculate your Member Retention Rate: 1️⃣ Determine the time period (e.g., annual, quarterly). 2️⃣ Determine how many members you had at the end of that time period. 3️⃣ Subtract how many members you recruited during that time period. 4️⃣ Divide that total by how many members you had at the start of that period. 5️⃣ Multiply by 100 to get the retention rate percentage. 🔗👇 For a detailed step-by-step guide, check out our blog post, linked in the comments! Now you’re ready to monitor – and take steps to improve - your member retention rate! Some of the ways you can do this are: 🔸 Personalized Member Experience: Tailor your messages and offerings to to address members' specific interests and needs. 🔸 Engagement Opportunities: Use networking opportunities, like an online community, events, volunteer and mentoring programs, and more to enhance member involvement. 🔸 Member Recognition: Acknowledge member achievements and contributions to foster loyalty – for example, you can do this using gamification tactics and awards. 🔸 Continuous Feedback: Regularly seek and act on member feedback to demonstrate your commitment to their satisfaction - this might be as simple as posting a poll in your online community! Retaining members isn’t just a metric; it’s about building a thriving, engaged, and loyal membership community. When you take steps to measure your impact and nurture relationships, you’re in a great place to continuously deliver undeniable value. #Associations101 #MemberRetention #CommunityBuilding