Hispanic Marketing Council

Join us Thursday, October 31 at 2 PM ET for an inside look at how Molson Coors Beverage Company and Alma leveraged Hispanic insights to create an award-winning campaign with J Balvin for Miller Lite. 🏆 Don’t miss out on hearing from the experts behind this game-changing collaboration and what it takes to build a brand partnership that truly resonates! Register now: https://lnkd.in/epzYgVCW

📣 Hear the results from a groundbreaking Hispanic Marketing Council study on: The Power of the New American Majority Join Nancy Tellet and Linda Lane Gonzalez on our webcast next week to learn how #brands can pivot. 🗓 Oct 23 @ 11am ET 🔗 Sign up (complimentary): https://lnkd.in/dHp9Gh35

HMC Members— secure last year's early bird rates for the 2025 HMC Annual Summit before prices go up! Last year, we SOLD OUT—don’t miss your chance to be part of the only conference that helps brands get Hispanic marketing right. Lock in your spot and our SUPER early bird rate today when you register before December 17, 2024! Find the registration form at https://lnkd.in/dP2BRQQ6

If you missed it, now’s your chance! The Conference Board has invited HMC Research Chair Nancy Tellet to present key insights from HMC's most recent study. Tune in on 10/23 at 11 a.m. ET where Nancy and former HMC Chair Linda Lane Gonzalez will dive into how in-culture media, workplace cultural comfort, and Hispanic, Black, and AAPI experiences are shaping today’s cultural landscape. Register today: https://lnkd.in/dHp9Gh35

Congratulations to Stacie M. de Armas for being honored at the ANA Educational Foundation Honors Night yesterday 🎉👏 And shoutout to all of the Class of 2024 Talent Champions - thank you for inspiring the next generation of marketers and driving diversity and inclusion in the industry! #Honors2024

“The future is multicultural says Monique Nelson. 100% of the US population growth came from diverse segments in the past years. The partners and agencies that understand this will win!” #adnewyork24

Authentic and culturally relevant content and brands engaging with diverse audiences is a main thread in all sessions at today’s Advertising Week in NY. Fully aligned with all these messages - let’s keep the conversation going! #awnewyork24

Join us on 10/8 at 2 PM ET for a webinar exploring Zubi's double gold-winning campaigns for Ford!    Learn how the Zubi team boosted brand affection among Latino families with the "¡Qué Golazo!" grassroots soccer experience and the innovative "Qué Golazo de Cambio" ad campaign. Don't miss this chance to dive into award-winning marketing strategies—register now!  https://lnkd.in/ebvRqHqQ

I recently moderated a fantastic webinar for the Hispanic Marketing Council. Check out the recording for this interactive chat with Michael Roca, Executive Director at Omnicom Media Group and Nolan Johnson, SVP of Media Partnership at Grocery TV, where they shared insights on how brands can effectively reach Hispanic audiences through in-store advertising. https://lnkd.in/gh-WRas8 #hispanicmarketingcouncil #grocerytv #ominicommediagroup

From new insights by AARP (our 2019 Marketer of the Year) and leaders like Athleta, ADWEEK, and Taylor Morrison, the focus is on reaching powerful age groups to drive growth. But let’s not forget: Latinos contribute $3.2 trillion to the GDP. Ignore them, and you risk missing out on massive opportunities – don't kiss your career goodbye . 💡#brandweek2024 #hispanicmarketing #stoplatinocoating