Hotwire

The Limitless Award is global recognition, given to people at Hotwire who embody our values. Each quarter, nominations are accepted from any Hotwire employee to put forward a current colleague as a Limitless Awards nominee. Huge Congratulations to Megan Hall, the latest Limitless Award winner! #Tech #EVP #WomenInSTEM

For years, the tech trades have been a critical yet overlooked piece of the media puzzle. Now, brands are finally recognizing their value— not just for reaching IT decision-makers and customers, but also for influencing tier-one media. Many of the biggest stories start in the trades before making their way up the chain. What does this mean for PR and comms teams? 📰 Smart PR isn’t about chasing headlines—it’s about strategic storytelling. A good PR partner won’t just push for tier-one media from day one. They’ll ask the right questions about your audience, your goals, and where your story will make the most impact. Sometimes, that means prioritizing the tech trades. 🧑💻 Influence starts at the source. Many of the journalists writing for top-tier outlets are sourcing ideas from industry media. If you’re skipping the tech trades, you might be missing your best shot at shaping the larger conversation. 📖 The role of media is evolving. The Washington Post is overhauling its newsroom, The Ankler is doubling down on events, and Substack has surged past 5M paid subscriptions. The way stories are told— and where they gain traction— is more dynamic than ever. In today’s fragmented media environment, playing the long game matters. Learn more at the link in comments ⏬ #HotOffthePress #TechTrades #CommsStrategy 

Look out for our full SXSW wrap up in coming days! So many learnings, connections and inspirations. Until then, please enjoy these great shots from our very own Frank van de Koppel👏

See you Wednesday in Orlando! Move at the speed of social with Jill's workshop on crafting brand stories that captivate and resonate across platforms and media formats - with three second storytelling. From vertical video to eye-catching carousels and must-click copy, learn how to earn and keep attention, and find out how to position your organization in the right place, at the right time, with the right voice. Your brand needs to capture attention and interest in an instant. Find out how, register now https://lnkd.in/gUA5Y-2k #RaganPR #Tech #Event

Did you know that video content has emerged as the dominant medium for engaging and influencing decision-makers? Recent data indicates that 53% of B2B marketers are prioritizing investments in video, recognizing its unparalleled ability to capture attention and drive action. As digital engagement becomes a critical aspect of marketing strategies, video is increasingly seen as the key to connecting with audiences. Find out how to get into video, in the B2B Marketing brief: https://lnkd.in/gPwHQh2N Ready to press record on a video strategy? We can help with everything from scripts to production. DM us today. #B2BMarketing #Content #Tech

This Wednesday, find out what PR measurement looks like in the age of AI. Join an AMEC Measurement and Evaluation panel discussion, featuring Matt Oakley. Along with Matt will be Ben Levine, James Crawford FPRCA, Mary Elizabeth Germaine, and Moderator Rob Key, all delving into the latest trends and challenges faced by Agencies in navigating this new ecosystem. Don't miss this opportunity to gain valuable insights into the evolving landscape of PR measurement in the era of AI. Be sure to pre-register for the panel - call access details in the first comment.

Delight your audience, with content that truly connects. Effective audience intelligence will enable your team to: - Map complex behavioral patterns - Understand underlying motivations - Predict engagement preferences - Create more meaningful connections The most successful PR, Communications and Marketing strategies start with genuine audience understanding. Not guesswork, not assumptions - pure, data driven insight to drive creative, connective messaging. Ready to transform how you connect with your audience? Discover how AudienceIQ can help you target with precision using AI-driven behavioral insights. Share your biggest engagement challenge below, or DM Laura Macdonald or Matt Oakley today. #Tech #Content #Innovation

Last Call: AI for PR & Media Pros Giveaway❗️ Register for your chance to secure a fully sponsored 6-week course on AI for PR & Media Professionals by The Media Copilot, valued at $1,500! AI is transforming media and PR and staying ahead matters now more than ever. This course, led by industry experts Pete Pachal, Peter Bittner, and Kris Krüg, will equip you with the tools to streamline PR workflows, optimize media monitoring, and elevate communication strategies for maximum impact. Don’t wait! Winner will be announced on Monday, March 17th 📅 Link in comments to sign up for your chance to secure a spot ↘️ #AIforPR #MediaTech

Coming to Ragan's Social Media Conference next week? Move at the speed of social, and ignite your audience’s neurons the instant they lay eyes on your content! Join Jill's workshop for a guide to crafting brand stories that captivate and resonate across platforms and media formats, from vertical video to eye-catching carousels and must-click copy. Learn how to earn and keep attention, and find out how to position your organization in the right place, at the right time, with the right voice. At the workshop you'll learn about: 1. Vertical video secrets: How to design compelling stories for TikTok, Instagram Reels, and YouTube Shorts that stand out in a vertical format. 2. Platform optimization: Strategies for tailoring your three-second stories to fit the unique demands of each social media channel. 3. Who has the mic?: Determine which voices and platforms are the best match for your brand, and compare the benefits and drawbacks of working with creators versus producing your own content. 4. Bringing it to life: How to integrate your quickfire storytelling techniques into a cohesive content strategy across all your marketing efforts. Your brand needs to capture attention and interest in an instant. Find out how, register now https://lnkd.in/gUA5Y-2k #RaganPR #Tech #Event

Love the vibes on stage and in the audience for our panel on building a compelling personal brand, amplifying your professional presence, and unlocking new career opportunities and revenue streams. Congratulations Whitney Wells! #Tech #WomenInSTEM #SXSW25