Hotwire

Meet the members of next week’s panel: “The agency debates: Is PR and marketing a young person’s game?” Don’t forget to register below for your ticket!   Joining the panel to discuss their experience and opinions on age diversity in PR and marketing will be Sarah Atkinson, Gemma Rowlan, Susanna Wood, Nicola Wisdom - Smart, and Jenny Manchester, led by our moderator, Charlotte Bass.   Join us to discuss ageism and the agency experience over breakfast and coffee. 🥐 📍69 Wilson Street, 9:00am on Thursday September 5th.   Register to attend: https://lnkd.in/e89uhPbF   

We’re thrilled to welcome Natalia Sandin as our new Senior Vice President, Consumer for North America. With two decades of experience and a track record of driving impactful campaigns for brands like Adobe, Dolby and HP, Natalia will lead our consumer practice and fuel our continued growth in new sectors. Her innovative approach will strengthen our commitment to delivering exceptional #PR and #marketing solutions for leading consumer technology clients. Welcome aboard, Natalia! #ConsumerTech #Hotwire

In this week's Hot Off the Press: Tech media analyst Sam Whitmore sat down with Bloomberg Businessweek’s Deputy Editor Jim Aley to discuss the magazine's editorial strategy. Jim shared his pitching preferences, emphasizing the value of access to newsworthy thought leaders who can speak candidly. While Bloomberg Businessweek publishes print features monthly, they aim for 3-4 features a week online, prioritizing quality over frequency. Additionally, Bloomberg encourages reporters to venture into long-form content, fostering a culture of in-depth storytelling. In other news, OpenAI has secured a multi-year deal with Condé Nast, allowing the use of content from brands like Vogue and The New Yorker in its AI products. Meanwhile, The Washington Post has launched "Haystacker," an AI tool to analyze massive data sets for journalistic insights. Read more here: https://lnkd.in/eUaKrZ-c #MediaUpdates #PitchingTips #BloombergBusiness #PRInsights #HotOffThePress

Our Thoughtful Working philosophy has been in place for 20+ years.     👉 Designed to level the playing field for all employees, it’s based simply on trust and accountability.     👉 This commitment to inclusivity helps us build a diverse and dynamic workforce, and we see it through with intentional processes for everyone, every day.    ❓How does your workplace foster respect and belonging?    #Leadership #ThoughtfulWorking #DEIB #Diversity #Innovation  #Technology

Did you know nearly 25% of women in PR have faced age-related discrimination? Whether they're seen as too young or too old, the struggle is real. Even more concerning, two-thirds of women in PR agencies can't see themselves staying in the industry beyond age 50. It's time to ignite conversation and drive change. Join us for an eye-opening panel discussion and Q&A (in partnership with PR Mums and CIPR Greater London Group) as we explore the challenges of aging in PR, especially for women. Featuring our line up of panelists: Susanna Wood - PR & Comms Lead, Plum Sarah Atkinson - ESG, EDI & CSR Consultant Nicola Wisdom - Smart - Independent Comms Consultant Gemma Rowlan - Deputy Head, Reputation & Communications, Hotwire Jenny Manchester - Head of Communications, Centre for Ageing Better Let's break down barriers and work towards a more inclusive future. 💪 📍69 Wilson Street, 9:00am on Thursday September 5th. Register to attend: https://lnkd.in/e89uhPbF

We are thrilled to announce that Hotwire will be hosting a panel session during the #AIDeciphered Summit on September 19th in New York. This summit is crafted to address the key questions communicators are facing as they embrace AI’s potential. Join Amy Sarosiek, Vice President of Corporate Communications at Sam's Club, Charlie DiPasquale, Head of Public Affairs at Siemens, and Laura Macdonald, Chief Growth Officer at Hotwire, as they share their thoughts and insights on Why Brands Need to Care What GenAI Says About Them, and How to Act Now. In this discussion, they will explore how GenAI is transforming the ways consumers find and decide where to work, what to buy, and more. They will also examine how consumers are rethinking these new channels, gaining visibility into them, and what this means for marketing and communications strategies. Register now at https://lnkd.in/etYaDvbg and get $100 OFF using the promo code HOTWIRE100 #GenerativeAI #AIConference #FutureOfAI #AIinComms #ConsumerBehavior #BrandStrategy

In this week's Hot Off the Press: With nearly 75 days until Election Day, the media's focus is shifting towards the November election, which will determine control of the White House, Senate, and House. Major business outlets like CNBC expect their coverage to balance between market news and election politics, especially after the Federal Reserve's decision. Brands should note that mid-October to mid-November will be a challenging time to break through the media noise. In other developments, The New York Times is launching its first podcast for Wirecutter, and Meta has shut down CrowdTangle, a tool used to track misinformation. Meta is also updating its AI ad system to enhance campaign customization and conversion rates. Read more here: https://lnkd.in/eEV2j4qN #MediaUpdates #ElectionCoverage #MarketingStrategy #DigitalMedia #PRInsights

We believe that employee engagement goes beyond just building a great culture—it's about creating meaningful connections. How are we committed to staying at, and even improving, this level? In a world where remote work and digital communication often take center stage, it's easy to overlook the importance of genuine, in-person interactions and internal communication channels. By prioritizing both in-person activities and dynamic internal comms, we're fostering a community where every voice matters, every idea contributes to our shared purpose, and every experience is celebrated. This approach binds us together and strengthens our collective mission. Read the full report https://hotw.re/3WRR4R1 and let us know in the comments; how does your organization cultivate a sense of community and ensure every team member feels valued? #DEI #DEIB #Innovation #Technology #Connection

Hotwire is proud to be part of Take Flight: An Inclusive Communications Career Exploration coalition working with college students to bring more diverse talent into the #marketing and #communications industry. Through this program, students receive valuable one-on-one mentoring and coaching from agency professionals with real-world experience. Don't miss your chance to apply today for our new 2024-2025 student cohort! https://lnkd.in/gR6-gsp6

Did you know? AI and GenAI tools can be easy to integrate, low cost; and can revolutionize your ABX campaigns to create more effective, predictive, and impactful outcomes. It can be simpler than you might think to optimize your ABX initiatives and precisely target high-potential accounts. DM us to connect on ABX, or find out more, here ai-abx.hotwireglobal.com #GenAI #ABX #Tech