Digital Sport By Hot Paper Lantern

🎉 Exciting news! This week, our client Tyrre B., founder of Players Health, appeared on The Petcash Pod with Andrew Petcash. Tyrre shared his inspiring journey from professional football player to entrepreneur, highlighting how Players Health is revolutionizing safety and risk management across youth, collegiate, and professional sports. In this episode, he dives into the professionalization of youth sports, the growing need for risk prevention, and how AI is transforming athlete performance and injury risk prediction. Tune in to discover how Players Health is leading the charge for change at every level. https://lnkd.in/dvFDp4NS #SportsInsurance #PlayerSafety #RiskManagement #CollegeAthletics #YouthSports

🌶 🌶 We're excited to officially announce we've been named the Agency of Record for Players Health. Players Health is a leading provider of insurance products and services, offering general liability, employee benefits, sports safety data, and NIL protection, among others. Their offerings are designed to help organizations manage and mitigate risk, ensuring athletes are safeguarded both on and off the field. Our team will promote Players Health’s mission through a comprehensive PR strategy, focusing on media relations, content development, and thought leadership. #publicrelations #sports #youthsports

Good read! 👀 Yogonet International caught up with our founders about WagerWire's rapid growth and the expansion of our Media, Fantasy and Horse Racing verticals under our parent company Wire Industries Inc. Excerpt: "We’re proud to say we’ve never spent a dime on performance marketing and yet we have one of the biggest footprints of any start-up in the industry. Beyond that, WagerWire has never paid for a user. In fact, we make money for every new user that comes to us through our affiliate initiatives. Most of the players who download WagerWire sign up with our partner sportsbooks and fantasy apps, with whom we have affiliate arrangements. Pair all that with the fact that Wire Media bears little to no overhead in the creation of its content. We flip the old network model on its head, achieving the same output as traditional media companies at a tiny fraction of the cost by leveraging AI and a collective of talented creators contributing daily content curated by a team who keeps its finger on the pulse, which we then post and our community amplifies."

Our client, Aaron Schatz, Chief Analytics Officer at For The Numbers (FTN) was recently featured in an article by The Athletic's Josh Kendall, discussing the early season struggles faced by the Atlanta Falcons, despite their valiant win over the New Orleans Saints this past Sunday. After the high expectations that came with acquiring quarterback Kirk Cousins, their sluggish offensive start has raised some questions. Aaron provides insights into their third-down efficiency and what it could mean for the Falcons moving forward this season. #NFL #FTN #data #football #sportsmedia #clientspotlight

Last week, HPL welcomed CUMULUS MEDIA WNML radio host and voice of Lady Vols Basketball and Softball Brian Rice to our HPL guest fireside chat series. Brian provided expert commentary on the changing landscape of local radio, strategies, and tactics for properly working with radio production teams, and his thoughts from his front-row seats on the impact of NIL on college athletes and the ever-evolving economics of collegiate athletics. Thank you for joining us! #sportsmedia #sports #sportsradio #publicrelations #sportsmarketing

Our client For The Numbers (FTN) introduced StatsHub before the start of the 2024 football season. It's the ultimate statistical resource for bettors, fantasy players, members of the media, or football junkies looking for the biggest collection of data on the internet. Want to know what QB had the best completion percentage during the 2023 season in the 4th quarter when it’s 3rd down with less than 2 yards to go, and they’re down 1 score? StatsHub has your answer (it’s Kyler Murray, BTW). What about which RB had the most fumbles lost in the 2nd half of games while playing in a dome last season? StatsHub has your answer (Bijan Robinson and 4 other RB’s all had 1 fumble lost in that situation). Frank Brank, FTN's Chief Data Officer, sat down with Gaming America to talk about StatsHub, FTN, and how the football consumer has so much data at their fingertips. #sports #sportsdata #fantasysports #sportsbetting #sportsmedia

Digital Sport By Hot Paper Lantern is headed to Las Vegas for the Global Gaming Expo. If you're a vendor or brand attending and would like to meet to discuss marketing, branding or media relations to amplify your presence in the market, we'd love to learn more about your product or service. We'll see you there! #G2E2024 #brand #marketing #mediarelations #gaming #sportsbetting

Awesome conversation between our client Luke Davis and the legendary Ryan Knuppel. There is nothing better than Saban-isms! #sportbusiness #NIL #football #collegefootball #sportsmedia

We're thrilled to share that our client, Full Pull —a streaming and gaming company growing the sport of truck and tractor pulling— teamed up with Betr and Handshake Bets in August, to introduce audiences to the thrilling motorsport. It was an exciting journey bringing this partnership to life, and rewarding seeing it come to fruition during the sport's biggest event of the year in Bowling Green, Ohio. #tractorpulling #client #gaming #contentpartnership

Before last Wednesday’s Shohei Ohtani bobblehead giveaway at Dodger Stadium, Michael Adorno, SVP of Comms spoke with KNX News 97.1 FM and emphasized the importance of the giveaway, not only for Dodger fans but also for the broader history of the sport. What's your favorite sports giveaway you've seen? #Sports #SportsBusiness #Baseball #Dodgers #ShoheiOhtani