Hyer Boots reposted this
The Hyer Boots story in about a minute. Made this video as part of the launch to our Comeback Campaign. #RideHYER
The Original Cowboy Boot Since 1875
External link for Hyer Boots
Olathe, KS 66061, US
Hyer Boots reposted this
The Hyer Boots story in about a minute. Made this video as part of the launch to our Comeback Campaign. #RideHYER
Hyer Boots Continues Revival of Legacy with The Comeback Campaign Founded by fifth-generation shoemaker and craftsman, C.H. Hyer, the family lost the business in the 1970s before launching a remarkable comeback in 2023, when Zach Lawless, the great-great-grandson of C.H. Hyer, reclaimed the HYER Boots name. Since then, Lawless has been on a mission to revitalize and energize the brand with an emphasis on expert craftsmanship, durable construction, and a passion for the western lifestyle. The company has key developments underway to restore this legendary brand. “To celebrate our first full year back in business, we are excited to kick off this meaningful and inspirational campaign - we want people to interact with it. The Comeback speaks to our real backstory: the heritage, the loss, and our determination to revive the business with a focus on real cowboys and cowgirls. It’s a story that is 100% American and very relatable.” - Zach Lawless, CEO
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Teton Ridge is proud to announce our new partnership with the National High School Rodeo Association as the Official Western Sports Partner of the world’s largest youth rodeo association. As part of this partnership, aspiring athletes will also be given a rare opportunity to showcase their talent on the largest stage in western sports at The American Rodeo 2025 Championship, produced by Teton Ridge. Hyer Boots and Teton Ridge will award the nine ‘National High School Finals’ World Champions an automatic seed into the regional semifinals for a chance at a $1 million bonus. Additionally, each of the two preliminary go-rounds and all of the high-stakes jackpots at the NHSFR, will serve as qualifiers, offering young athletes the opportunity to compete alongside world champions for one of the most coveted titles in all of Western sports. Teton Ridge will also collaborate closely with the NHSRA to develop educational programming, highlight the stories and successes of NHSRA members and further exciting developments to be announced in the future. Read more about the partnership. >> https://tr.plus/3VdQYRG
Ride HYER!
Spent some time at our family’s ranch - Hyer Cattle Company, and our friends ranch - Campstool Cattle Company shooting product, lifestyle and having a good time. Excited to roll out this campaign, and share what we have been working over here. #RideHYER
Before inventing the cowboy boot, C.H Hyer found himself at the Kansas School for the Deaf, imparting his knowledge of shoe and last making to eager students. As the son of a German immigrant, C.H. inherited a rich legacy of craftsmanship, and he was determined to share this heritage with the next generation. Yet, his vision extended beyond mere instruction; he recognized the potential to empower his students economically. Read the full story in this weeks blog: https://lnkd.in/dp79fN2n
Step into the world of HYER Boots and experience the heart and sole of our family's heritage and passion for quality and craftsmanship that transcends generations. Check out the new #READHYER blog - THE HEART AND SOLE OF HYER BOOTS: A FAMILY-OWNED LEGACY. https://lnkd.in/gCehhfRH
Hyer Boots Presents: The HYER Story - Join Zach Lawless the CEO of HYER as he takes us through the journey of recovering part of his family’s legacy. #RIDEHYER https://lnkd.in/gayNs92k
From handpicked top-grade leather to oil-infused outsoles and authentic stitch patterns - learn what makes a HYER boot, a HYER boot in our latest #READHYER Blog. ⬇ https://lnkd.in/g9s3qHsp
A great article accompanied by great photos of HYER Boots - presented by North 40 Outfitters - CSWW, Inc. 👏
Hyer Boots retail partner North 40 Outfitters - CSWW, Inc., a chain of 12 stores based out of the Northwest (Montana, Idaho and Washington), recently made a blog post called 'The Modern Resurrection of Hyer Boot Co.', telling the beloved backstory story of how the brand has reemerged and the intricate details of what a customer gets when they purchase a Hyer boot of today. The article emphasizes “This boots are not just footwear. They are a family, a history, Americana on the soles of your feet.” We couldn’t of said it better ourselves. The first release of Hyer Boots is currently available at a variety of retail partners all over the American West and their website. #cowboyboots #retailpartners #community #brandstorytelling #brandstories #cowboys #cowgirls #westernwear #western #bestofthewest https://lnkd.in/gSTxvGYV