Sponsorship is undoubtedly a powerful channel of the marketing mix. Give Dan Kozlak a minute of your time to learn about the first of four key building blocks to a successful sponsorship. In this first part, Dan discusses the critical step of ensuring that you are accessing a desirable audience. This is important, because you will be paying a premium for that platform.
IEG believes there is a universal formula for sponsorship success. The equation is simple, but there is nuance to each factor. Please see part 1 of our 4-part series where we explain the critical criteria for unlocking the full value of sponsorship. First up – accessing a desirable audience.