iEmergent is a forecasting and analytics firm that provides forward-looking market intelligence to organizations and professionals in the banking, lending, and housing industries. iEmergent's forecasts are market-based and drill down into communities, making the intelligence relevant to both high-level strategic issues and specific market challenges. In 2013, iEmergent released Mortgage MarketSmart, a powerful web-based application that helps organizations understand, analyze and leverage iEmergent's intelligence to improve profitability, performance, and position. For over a decade, iEmergent's forecasts of mortgage market opportunity and behavior have been the most accurate in the industry, and the company continues to explore new methods, new intelligence, and new applications to help organizations build sustainable, successful futures.
External link for iEmergent
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Urbandale, IA 50322, US
Thanks, everyone, for a great #MBAAnnual24!
Mortgage Bankers Association Annual conference is winding down. Great seeing our industry family and making new connections. We also enjoyed the Katy Perry concert, the MGIC gala, the HousingWire/Depth/DPR/Gridbase shindig, and the TMCU get-together. See you next year!
While you're in Denver for the Mortgage Bankers Association's annual conference, why not check out some data about that mortgage market? Learn about forthcoming growth in Denver and the opportunity in diverse lending and refi. #mortgage #data #MBAAnnual24
Don’t let growth opportunities slip through the cracks! Mortgage MarketSmart refreshes MLS and property data daily, making it easy to map active listings, top agents, and more. Imagine zooming into any market, spotting high-potential census tracts, and connecting directly with local #realestate professionals to build partnerships that serve your lending strategies. With tools like these, you’re equipped to grow in any market and reach the communities that matter most. Read the full blog: https://lnkd.in/gFVR3m7H #mortgage #mortgagelending #fintech #diversityandinclusion
Last week, the DOJ released a story about the latest lender caught in its Combating Redlining initiative. Fairway Independent Mortgage Corp “agreed to pay $8 million and a $1.9 million civil money penalty to resolve allegations that it engaged in a pattern or practice of lending discrimination by redlining in predominantly Black neighborhoods in and around Birmingham, Alabama.” The details of the case focus on Fairway’s lending practices from 2015 through 2022. This made me curious about how things look today in Birmingham. Luckily, I actually CAN see how things look today. Map 1 captures a granular view of Birmingham (in green) with Majority-Black Census Tracts (MBCTs) (in yellow, and Fairway’s branch (purple star). Map 2 highlight where Fairway has been originating purchase loans this year in non-MBCTs (orange circles) and in MBCTs (blue circles). Clearly, this post doesn’t constitute a rigorous fair lending analysis. However, the maps do show that out of the 266 purchase loans Fairway has originated this year, only 15 are in MBCTs. That represents 5.6% coverage. Here’s the silver lining: we can help. We help our lenders track their lending progress DURING THE YEAR instead of having to wait the following year for the HMDA data to come out and see how they did retroactively. Want to learn more? See you at Booth 329 at Mortgage Bankers Association Annual in Denver. #iEmergentInsights #MBAAnnual
Mortgage lenders who take a gamble on Sin City could win big. The Las Vegas mortgage market is growing nearly twice as fast as the national average, with a projected $15 billion in purchase dollars available in 2025. It’s critical for lenders to pinpoint the tracts experiencing the greatest growth. Take a look at our Las Vegas mortgage growth forecast to get a head start: https://lnkd.in/gsBYESe9 #fintech #mortgage #mortgagelending #forecast #data
Don’t let growth opportunities slip through the cracks! iEmergent’s Mortgage MarketSmart delivers integrated MLS and property data, making it simple to identify active listings, top agents, and strategic lending areas. Imagine zooming into any market, spotting high-potential census tracts, and connecting directly with local #realestate professionals to build partnerships that serve your lending strategies. With tools like these, you’re equipped to grow in any market and reach the communities that matter most. Read the full blog: https://lnkd.in/gFVR3m7H #mortgage #mortgagelending #fintech #diversityandinclusion
This offer stands for anyone in this LinkedIn Group too!
We're two weeks out from Mortgage Bankers Association's annual convention in Denver. I'm happy to offer a FREE market scorecard to the first five lenders that respond to this post or that direct message me. The scorecard will serve as a conversation point as we discuss how to prepare your organization for the 2025 mortgage market, including: 1) Forecasting where the business will be, 2) Identifying where you have potential gaps, and 3) Capturing more of that opportunity. Feel free to use the Calendly link below to reserve time. Looking forward to it! https://lnkd.in/gkVM5a3Y
We're ready for the Mortgage Bankers Association’s Annual Convention, and we can’t wait to show you what’s new. 🌟 Our latest Market Intelligence Dashboards make it easier than ever to pinpoint growth opportunities in diverse communities, build stronger referral networks, and set your team up for success in 2024 and beyond. Visit us at booth 329 or reach out directly to Bernard Nossuli or Laird Hedlund Nossuli for a 1:1 chat! #fintech #mortgagelending #diversityandinclusion #mortgage #data #MBAAnnual24
Last month, we had an engaging discussion about the modern-day redlining practices impacting lenders and how to transform fair lending compliance into a business advantage. A special thanks to our expert panelists, including Laird Hedlund Nossuli, Nikki Bialka, Latonia Donaldson, J. Tony Thompson, CMB, Olivia Kelman, and Geoffrey Cooper for leading the way! Key insights: 🔍 Redlining risk can be reduced with proactive lending strategies 🌎 Equity in lending isn’t just a moral imperative — it’s a growth driver 📊 Market data and community outreach are essential for identifying underserved communities Read the full recap for more great insights: https://lnkd.in/gwQN-Htc #mortgage #diversityandinclusion #mortgagelending #data #lending
It seems like just yesterday we headed to Denver to take the stage at The Mortgage Collaborative’s A Mile Above Conference. Now we’re ready for our encore at the Mortgage Bankers Association’s Annual Convention! iEmergent provides actionable #mortgage market intelligence to help you prepare for what lies ahead. With our new Dashboards feature, it’s easier than ever to visualize the pockets of untapped opportunity in your communities and find the right originators, referral partners and lending strategies to close the gaps. DM Laird Hedlund Nossuli or Bernard Nossuli to set up an appointment in Denver or visit us at booth 329 to learn more! #mortgagelending #data #diversityandinclusion