IMPACT

Ready to hear a cool story? At 10:45 PM on Saturday night, I finished the book They Ask, You Answer by Marcus Sheridan. In short, the book is about creating content - videos, articles, blog posts, social media posts, etc. - that educate consumers and transparently answer all of their questions about your product or service. This in turn builds trust, drives traffic to your website, and establishes your business as the go-to source in the industry. In the back of the book I learned there is an annual event for businesses implementing the They Ask, You Answer concept in Hartford, Connecticut - 25 minutes from my house. But this book was written in 2019, was it still happening in Hartford? Curious, I searched for the event and learned that it starts today - October 14 - in Hartford, Connecticut. But I couldn't register for the event online any longer. So, at 10:50 PM on Saturday, I sent a message to the events team and to the author to see if I could get in. By 8:00 AM on Sunday, they registered me. I'll be there today. Please let me know if you're also attending so we can meet up. I'm excited to learn more about applying this method to my business and to my law firm clients. I was inspired to read this book because this has essentially been my philosophy on LinkedIn since 2020 - share valuable information openly and consistently. Rather than giving away secrets, this strategy generates business by building trust and establishing your expertise. It feels like I was meant to attend this event. When have you felt that way about something in your life? Do you apply the They Ask, You Answer concept in your business? #businessdevelopment #legalmarketing #theyaskyouanswer

I traveled 23 hours and arrived today at 1:30am just to come to IMPACT Live. Eventhough I attended the same conference about 6 months ago in Chicago, I already learned so much, had so many new ideas, met so many smart people, and reconnected with so many of my peers, fellow coaches and the amazing Imapct team that it already was worth the trip. Too tired now to share some takeaways- but stay tuned for more to come in the next days!

Day 1 in Hartford, Connecticut, at IMPACT Live was nothing short of exceptional. The chance to pause and engage with sales and marketing professionals from around the country to discuss ideas, best practices and pain points will continue to enhance Don's Appliances marketing strategy. 🙌 Key Takeaways: The 4 Pillars of Trust 1. Talk about what others aren't willing to talk about 2. Show what others are not willing to show 3. Sell in ways others aren't willing to sell 4. Be human in ways others aren't willing to be human There's always work to be done! Excited to see what the next two days have in store.

Marcus Sheridan dropping knowledge live from IMPACT Live in Hartford CT! 🙌 Business leaders, if you’re not leaning in to the way today’s buyer wants to buy, you’re going to fall behind the competition. Today at IMPACT Live, we’re diving into five types of self service tools that are going to be table stakes for businesses to have on their websites going forward: 1. Self-Assessment Tools: Let your prospects discover exactly where they stand with questionnaires that address common questions about your product/service. 2. Self-Selection Tools: Help your site visitors choose the best solution for them by guiding them with simple, intuitive questions. 3. Self-Configurator Tools: Turn the abstract into the tangible. Whether it’s designing a custom product or visualizing a service, these tools make it real for your buyers. 4. Self-Scheduling Tools: Allow your prospects to book appointments at their convenience. 5. Self-Pricing Tools: EVERY buyer wants to know, “How much is it?” before buying your product/service. With pricing calculators, you can at least give them an idea or range. #impactlive #trainwithimpact #endlesscustomers #theyaskyouanswer

Too many businesses look at a CRM as just another expense on the books. HubSpot Trainer Will Smith says that’s the wrong mindset—a good CRM, when used consistently, can be one of your best investments. In fact, a recent study showed that the average ROI for proper CRM usage is $8.71 for every $1 spent. But you can't just buy the software and hope for the best... Check out today's episode of the Endless Customers podcast for the full interview on why you need a CRM and how to get the most out of it. 🔥 #TheyAskYouAnswer #CRMStrategy #BusinessGrowth #ROI #Marketing #CRM #HubSpot

Here’s something marketing and sales coach Allison Riggs tells businesses that are thinking about hiring a content manager: If your company doesn’t already have a marketing team or manager, they're likely inevitably going to step into a leadership role. Content is the heartbeat of any solid marketing strategy, so those who own the content strategy start to see the bigger picture. Listen in to today's episode of Endless Customers to dive more into the content manager role and why they're so crucial to business success. #TheyAskYouAnswer #ContentStrategy #MarketingLeadership #MarketingGrowth #ContentMarketing #Hiring

Is "better SEO" really what you need? Oftentimes, businesses struggling with lead generation or low conversion rates think it's due to an SEO problem — when really, that's not the cause at all. On today's episode of Endless Customers, Sales Consultant Connor DeLaney discusses the real reason your site visitors aren't converting. 💡 Watch or listen to the full episode on YouTube, Spotify, Apple Podcasts and more! #endlesscustomers #theyaskyouanswer #seo #searchengineoptimization #leadgen #leadgeneration #marketingstrategy

Lead generation tactics not working like they used to? 📉 If you're targeting a cold audience, it's even harder. In today's episode of the Endless Customers podcast, Lead Sales Consultant Connor DeLaney shares why, and how we need to meet the demands of modern buyers to break through. Listen or watch now on YouTube, Spotify and more! #endlesscustomers #businessgrowth #leadgen #leadgeneration #marketingpodcast #theyaskyouanswer

An incredible story of hard work and dedication Jim Schultz 🙌 #theyaskyouanswer #endlesscustomers #businessgrowth

AI won't replace your job, it will give you a better one. Head marketing and sales coach Chris Duprey talks us through why it's imperative for employees and organizations to stop avoiding integrating AI into their roles and their companies — and how it can enhance your business. Check out the interview on the latest episode of the Endless Customers podcast on Apple Podcasts, YouTube, Spotify and more. #businesspodcast #marketingpodcast #aiforbusiness #aiformarketing #aiforsales