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Business Development & LinkedIn Coach & Consultant for Attorneys & Law Firms | Former Law Partner | Teaching You How to Gain Visibility on LinkedIn | TM/© Nerd | Human Design Reader | Bestselling Author
Ready to hear a cool story? At 10:45 PM on Saturday night, I finished the book They Ask, You Answer by Marcus Sheridan. In short, the book is about creating content - videos, articles, blog posts, social media posts, etc. - that educate consumers and transparently answer all of their questions about your product or service. This in turn builds trust, drives traffic to your website, and establishes your business as the go-to source in the industry. In the back of the book I learned there is an annual event for businesses implementing the They Ask, You Answer concept in Hartford, Connecticut - 25 minutes from my house. But this book was written in 2019, was it still happening in Hartford? Curious, I searched for the event and learned that it starts today - October 14 - in Hartford, Connecticut. But I couldn't register for the event online any longer. So, at 10:50 PM on Saturday, I sent a message to the events team and to the author to see if I could get in. By 8:00 AM on Sunday, they registered me. I'll be there today. Please let me know if you're also attending so we can meet up. I'm excited to learn more about applying this method to my business and to my law firm clients. I was inspired to read this book because this has essentially been my philosophy on LinkedIn since 2020 - share valuable information openly and consistently. Rather than giving away secrets, this strategy generates business by building trust and establishing your expertise. It feels like I was meant to attend this event. When have you felt that way about something in your life? Do you apply the They Ask, You Answer concept in your business? #businessdevelopment #legalmarketing #theyaskyouanswer