Improvado

We're proud to announce a new partnership between Improvado and Walmart Connect. Through this collaboration, brands can now seamlessly pull Walmart Connect's data for analysis and gain a holistic view of their operations and market trends. Integrating Walmart Connect with Improvado enables marketing and data analytics teams to conduct: • Performance analysis of advertising campaigns • Keyword and search performance optimization • Sales attribution and conversion tracking • Competitor and market analysis, among other capabilities. Learn more about the partnership here: https://lnkd.in/dGd72pQR

The global digital advertising market is growing, broadening reach and driving innovation. However, this growth also results in higher global ad spending and increased costs. In this climate, brands have two ways to reach desired business outcomes: • Directly increase ad spend to outperform the competition. • Optimize every component of their ad campaigns to make sure they reach the intended audience and every dollar spent contributes to the goal. How to do it? Improvado presents its Marketing Data Governance solution that monitors campaign, brand, and data compliance and is set to help advertisers thrive by continuously optimizing ROAS. This guide provides a comprehensive overview of the product, its features, and how it addresses current challenges: https://lnkd.in/dM5yqyTh The guide follows three stages of campaign execution and describes how Marketing Data Governance benefits end users in their daily operations.

A new way to effectively target users with Microsoft Ads and increase conversions? Microsoft Ads is introducing a new feature: impression-based remarketing with automatic audience list generation. • The platform automatically generates and updates an audience list, targeting prospects who have viewed your ads in Performance Max, Search, Shopping, and Native-only ad campaigns. • You can apply this feature to any campaign or ad group and share the lists with any account managed under your main account. • Brands can customize the look-back window to include users who viewed their ads during various periods. Impression-based remarketing is gradually rolling out to all users. Meanwhile, evaluate your Microsoft Advertising strategy and how it performs compared to other platforms like Google Ads. Read our comprehensive guide comparing Google Ads and Microsoft Ads, which will help you optimize your strategy on both platforms: https://lnkd.in/d3iWqDwh

What does Google's updated approach to third-party cookies mean for marketers? Recently, Google announced it won't be deprecating third-party cookies, for now. Instead, a new system in Chrome will allow users to make informed privacy choices and adjust their settings at any time. What this means: • Advertisers can continue using third-party cookies. • Despite concerns, Google's tests indicate a smaller revenue drop for publishers than initially expected. ❗️However, the specific ways advertisers will leverage the new user experience for targeting are still unclear. Therefore, the shift toward first-party data aggregation remains a critical issue. Looking for guidance? Read our guide on cookieless tracking: https://lnkd.in/dz6N8v2B

We are pleased to share that Improvado has recently completed a SOC 2 Type 2 examination. This certification assures that by partnering with Improvado, your sensitive information is safeguarded to the highest standards.

Ecommerce success hinges on customer analytics, with some businesses seeing sales skyrocket by 186%. But let's face it - getting there isn't easy. The real challenge? Collecting quality data. We're talking about handling fragmented sources, API management, and the constant struggle to process high-volume, real-time data while keeping up with privacy regulations. Not to mention the sheer volume of data that can overwhelm even the most robust systems. Want to turn these pain points into opportunities? 👉 Our latest blog post shows 5 ways to improve ecommerce customer data collection: https://lnkd.in/dGi3NYyc * Based on McKinsey report

We're excited to announce that Improvado has partnered with Snowflake! This partnership supports secure and efficient data integration between Improvado and Snowflake. It opens up new opportunities for marketing analysts and data engineers to process and analyze their data. To learn more about the Snowflake - Improvado integration, click on the guide: https://lnkd.in/dDSxMMKB With Snowflake as a destination for your data, Improvado enhances the value of your data by offering advanced analytics and governance capabilities, including: • Campaign intelligence • Automated data analysis • Snowflake metadata management • Marketing data governance • AI-generated reports • Data activation Schedule a call to discover how to integrate your Snowflake Data Cloud with Improvado: https://lnkd.in/gqgbqKh

For medium to large-sized agencies, the initial setup cost of automated reporting ranges from $15,000 to $60,000, potentially higher depending on specific needs. This cost typically covers software licenses, any necessary hardware, and customization or integration services to ensure seamless operation with existing systems. But for every dollar invested in marketing automation, you can get up to $5.44 in return. What else? Enhanced client satisfaction, scalability, better access to data insights, and more. Read our guide to automated client reporting and discover how an agency enhanced its performance by 30% using an AI-powered reporting solution: https://lnkd.in/dee7K7Em

Any enterprise marketers, managing multiple ad accounts with dozens of campaigns, where each campaign consists of numerous ad sets? You definitely know that reporting on this number of campaigns can be messy and take ages, especially if you don't have standardized naming conventions. That's why it's important to go back to the basics and review: • Components of a naming convention • Ad campaign naming conventions best practices • Common challenges and their solutions, including AI tools Read the guide 👉 https://lnkd.in/dHcFw6Ex

Humans are wired to share data in the form of stories, so a compelling narrative will more likely capture the attention of your audience. The thing is, our attention spans are quite short, becoming even shorter when we try to process a year’s worth of data in a single report. Data storytelling blends visualization and narrative to drive understanding and action. Read our guide to learn how to leverage data storytelling: https://lnkd.in/dPxtj5z4 * Based on Exasol data