Incendium

Want to know the secrets behind Incendium’s strategies and services? Off the Record is our live weekly series where our team of experts share the behind-the-scenes insights into the channels and tactics we use to drive B2B growth. If you're ready to dive deeper and get actionable tips directly from the pros, this is your chance to be in the know. Don't miss out on these insider secrets! Join the Incendium community on Circle to watch and be part of the conversation, right here: https://lnkd.in/g7kXArNr #IncendiumStrategies #GrowthStrategy #B2BMarketing

Incendium established our community on Circle 4-5 months ago as a long-term brand play. I'm still more interested in community as a marketing signal and I think that it gets baked into growth over time (kinda like SEO), but I'm pleasantly surprised by how quickly it's contributing to my sales meeting count. I attribute 10+ in each of the last two months to the community. One lesson here is that people are (not usually) reaching out to me directly with a message like "Hey I really think you're smart to establish a community, so would you like to take my money to do marketing?" (I don't think it works like that). That said, if you're looking for a list of warm prospects to follow up with, it's hard to find a better one. But you still have to do the work.

We often hear from startups that they feel the need to perfect their product before showing it to the world, but founders beware: that’s a thought trap that will hinder or halt your growth. Stevie Rhim and his team at Mach-AI resisted this temptation by committing to release the first version of their platform that delivered on its value promise. Why? Because in doing so, they were able to gather crucial early feedback and quickly iterate on their product based on real-world insights. Marina Cull and Stevie dive into why this approach helps startups move forward faster and avoid endless product tweaks. #Startup #ProductDevelopment #IncendiumStrategies

What’s life like after selling a company? Barak Kaufman and Connor Tomkies dive into it on the latest episode of the Made It Podcast! 🎧 Listen in as Barak shares his journey from selling Intello for $43M to building a mission-driven community for post-exit founders, investing in startups, and even owning a soccer team. Get insights into the three types of post-exit founders, navigating the “idea maze,” and the importance of missionary companies. 🔥 Tune in on any podcast platform or watch the full episode here: https://lnkd.in/eyWr9Zqg #MadeItPodcast #Entrepreneurship #PostExitJourney #B2B

Why Email Marketing is Crucial for B2B Success Email marketing remains one of the most powerful tools in B2B, and here’s why: → Cost-Effective: It lets you reach your audience directly without breaking the bank. → Personalized Communication: Email allows you to tailor your messages to match your prospects' needs and boost engagement. → Lead Nurturing: You can guide prospects through the funnel with timely, relevant content. → Automation: Email saves you time with automated follow-ups, welcome emails, and more. Want to maximize your B2B outreach? Read more about it here: https://lnkd.in/e95_NhzW #B2BMarketing #EmailMarketing #IncendiumStrategies #OutboundStrategy

We often think sales and marketing work in silos, but with the rise of sales technology, salespeople are now taking on more marketing functions. David Dulany, CEO at Tenbound, breaks down how this shift is reshaping sales. #IncendiumStrategies #B2BMarketing #ColdEmail #OutboundStrategy

Don’t miss today’s live session with Ajit Ghuman!

Waiting for revenue before investing in growth is like waiting to fuel your car until after you’ve reached your destination. 🔄 Outbound is the engine that powers your revenue by connecting you with prospects who are ready to engage. Delaying the investment only means missing out on opportunities to accelerate growth. 📈 You better believe that your competitors are moving forward, no matter what you choose to do. Don’t wait—fuel your growth now with modern outbound: https://lnkd.in/e9QX4VfV #IncendiumStrategies #B2B #OutboundMarketing #GrowthStrategy

Silver bullet marketing channels are an illusion of the past. With B2B buyers doing more independent research than ever before, companies have to develop a robust multi-channel strategy to make sure that they stay in front of the right prospects at every stage of their lengthier buying journey. By using a mix of emails, social media ads, cold calls, and even direct mail, you can: → Increase Reach: Connect with decision-makers on their preferred communication channels. → Amplify Your Message: Engage prospects across multiple platforms to reinforce your value. → Build Trust: Create familiarity and credibility by showing up consistently across channels. Ready to elevate your outbound strategy? Read more here: https://lnkd.in/em3Fg_c3 #IncendiumStrategies #B2BMarketing #OutboundStrategy #GrowthStrategy