Incendium

As the Incendium community grows each day, we love seeing members connecting organically and collaborating to find solutions to the common challenges that B2B companies face. Join other founders & growth leaders inside Circle to get access to: → Complimentary and exclusively discounted services from the Incendium team → Free playbooks and courses for sales & marketing → Connections with investors and VCs → A dedicated space for you to pitch your offering → Job boards with the latest SaaS listings → Access to exclusive in-person events around the globe Join now: https://lnkd.in/g7kXArNr

Don’t miss today’s live session on search engine optimization with Incendium’s own Martin Garces!

Now that fewer buyers are responding to cold emails asking for immediate demos or sales calls, we’ve turned our attention to something more valuable: outbound as discovery. Instead of pushing for a meeting, our cold emails are designed to gather insights about individual buyer behaviors so we can understand how and when to re-target them throughout their buying journey. As part of this strategic evolution, we've begun testing cold email sequences with no call-to-actions (CTAs). The idea here is to shift the purpose of cold email away from direct conversions and toward content-driven engagement. Today’s buyers are more likely to do their own research before committing to any conversation with sales. Rather than pushing for a meeting, focus your emails on sharing value through articles, case studies, or insights that align with their challenges. This not only helps you remain top of mind, but it also starts gathering valuable intel on how your prospects interact with your content. Did they open the email? Did they click through to read the article or download the whitepaper? These actions signal interest and intent, helping you understand who’s engaged, and more importantly, when and how to retarget them. Ultimately, cold emails with no CTA play the long game. By not asking for an immediate action, you’re removing the pressure from the buyer and positioning yourself as a helpful resource rather than just another salesperson. This approach allows you to track behaviors and interactions, giving you insights into where each buyer is on their journey. And when the time is right, you’ll have the data to re-engage with a message that fits their needs exactly when they’re ready to take action.

Having the right technology is crucial for staying competitive in today's B2B landscape. But with an overwhelming number of tools on the market, how do you select the best ones for your team? Join us for an in-depth conversation with David Dulany as he breaks down the essential criteria for evaluating sales technologies. You'll learn how to identify the right solutions that align with your specific goals, streamline workflows, and ultimately drive pipeline growth. Whether you're building your stack from scratch or optimizing what you already have, this session will equip you with the insights you need to make informed decisions and stay ahead of the curve.

As the digital landscape continues to evolve, staying ahead in SEO is more critical than ever. Led by industry expert Martin Garces, this installment in our Growth Accelerator series will dive into the latest strategies and trends that are shaping the future of search engine optimization. Whether you're a seasoned professional or just getting started, join Martin to learn a toolkit of strategies designed to drive measurable growth for your business in 2024.

How have we grown our LinkedIn follower count by 183% in just 90 days? It’s simpler than you think 👇 General wisdom when it comes to social media posting frequency would say a minimum of 2 posts per week a company’s LinkedIn page is enough to get started. That may be true, but let’s be honest—just like eating your veggies, more is likely always better. If you’re serious about driving growth through this channel, daily posting during the work week is the bare minimum needed to see meaningful improvements in your social media metrics. At Incendium, we put this theory to the test at the end of Q2. We experimented with different posting frequencies, ranging from multiple times per day to the standard few posts each week. And guess what? The results confirmed what we suspected: more is better. In just the past 90 days alone since implementing our optimized posting strategy, our LinkedIn follower count has skyrocketed by 183%, page views jumped 60%, reactions climbed 83%, comments are up 35%, and reposts surged by 89%—and nearly all of this is organic. Our experiments made it clear: consistency is key. Think of posting regularly on LinkedIn as the digital equivalent of your daily serving of greens—it may take some discipline, but the growth speaks for itself.

Great conversation between a former Incendium client and 4x founder, Praveen Ghanta, and our Partner, Connor Tomkies, on the Made It Podcast! Give it a listen to hear Praveen share a surprising story about his bootstrapped exit and nine figure success with Hidden Levers AI. Listen anywhere podcasts are found or watch the episode at https://lnkd.in/gnt45qXB.

We’ve grown a lot in 2024, and now our website has, too! Head on over to incendiumstrategies.com to see the new look and read about how our company has evolved this year to unlock more growth for B2B teams.

Your multichannel outbound strategy is only as good as the process behind it. Watch the video below, where Incendium’s outbound expert Riley Kirenga breaks down our step-by-step playbook for handling leads at every stage. From cold email outreach to warm LinkedIn follow-ups, we’re sharing our signature multichannel outbound strategy to help you hit the right prospects at the right time. Want to learn more secrets to Incendium’s success? Off the Record is a twice-weekly live series exclusively available in our free community. Become a member today to access the recordings & join live sessions at https://lnkd.in/eYRA9Sw7