Industrial Strength Marketing (INDUSTRIAL)

Cheers to MSC Industrial Supply Co. for telling the stories and sharing the tips of the next wave of the industrial revolution. It’s great to see the INDUSTRIAL STUDIOS team in action. #manufacturingvideo #videoproduction #videomarketing #tipsforsuccess #manufacturing #mro

Inspirational words and a few jokes for all Industrial Marketers by Jon Miller, MarTech visionary and leader.

🚲Expect lots of momentum towards smarter and more resilient manufacturing in America. 🇺🇸Watch this space🚌

As we all gather with friends and family this Thanksgiving, our team at INDUSTRIAL extends warm wishes to our incredible clients, partners, and our incredible #manufacturing community. 🌟 This Thanksgiving, we are grateful for the meaningful collaborations that have enriched our journey. Each project, campaign, and strategy has been a testament to the power of teamwork and innovation. 🚀 To our clients, you are the heartbeat of our agency. Your trust and belief in our capabilities drive us to push boundaries and deliver excellence. Thank you for choosing INDUSTRIAL to be a part of your success story. We take pride in being your strategic partners on this dynamic marketing adventure! 👥 To our dedicated team: your passion, creativity, and unwavering commitment to excellence are the cornerstones of our success. Thank you for your hard work and tireless efforts in bringing our clients' visions to life. Your dedication is truly something to be thankful for. 🙏 To our fellow industry friends and leaders, thank you for being a source of inspiration, knowledge, and support. Your engagement and insights fuel our continuous growth, and we are excited to continue sharing and learning with this amazing community. Wishing you and your loved ones a Thanksgiving filled with joy, laughter, and moments of gratitude. May the spirit of this season remind us all to appreciate the journey, celebrate our achievements, and look forward to new horizons. Happy Thanksgiving from the INDUSTRIAL family! 🦃🧡 #Thanksgiving #Gratitude #MarketingJourney #Teamwork #Innovation #ThankfulThursday

Working with Meaghan Ziemba as a sponsor of Mavens of Manufacturing has been one of our favorite parts of the year. 💜 Meaghan's fearless dedication to amplifying women's voices in #STEM and #Manufacturing makes her the perfect contributor to the Empowering Women in Industry digital magazine, Vol. 3! Check out her inspiring article here: https://lnkd.in/gD8kqSdM #womeninmanufacturing #empoweringwomen #indsutrialstrength

#ThrowbackThursday to #AssemblyShow2023! ASSEMBLY Magazine put on an amazing show this year. This event was a truly immersive experience that showcased cutting-edge technology, equipment, and strategies and we are so grateful that we got to be in attendance. We got a first-hand look at all of the awesome work that this industry has been putting in – we even got to see some of it come to life, such as this incredible robot demo by Schunk Group! It’s hard to believe that we are so close to the end of the 2023 trade show cycle, but we are so excited to see what is on the horizon for 2024! #IndustrialMarketing #Automation #tradeshow

We can’t wait for this Fireside Chat! 🔥 We all know by now that Meaghan Ziemba's work to amplify women’s voices in #STEM is remarkable. As a proud sponsor of Mavens of Manufacturing, our INDUSTRIAL Team has a front-row seat behind the scenes of Mavens. Meaghan is truly an #industrialstrength industry leader, and it has been such an incredible journey seeing her continue to grow, evolve, and inspire every day! We would be remiss if we didn’t shout out our dear friend, Toni Neary! Toni is an industry trailblazer who is dedicated to #WorkforceDevelopment and innovation – she will be facilitating this session. Tune in to SME’s Fireside Chat on November 7th for what is sure to be an insightful and thought-provoking conversation between two powerhouse manufacturing thought leaders!

🕷 Confronting the Industrial Marketing Horrors Head-On: Tricks & Treats! This Halloween, we’re unmasking some of the most ghastly challenges in B2B industrial marketing, but fear not! We’ve conjured up a cauldron of specific strategies to help you face these horrors and emerge victorious. 🕸 Horror #1: Ghostly Campaigns with Zero Leads 👻 Trick: Dive into your data to identify which products or services have the highest conversion rates, then create hyper-focused campaigns around these offerings. You can utilize platforms like LinkedIn’s InMail to directly message key decision-makers in industries you’ve previously seen success with and provide them with tailored content that speaks directly to their specific needs. 🎃 Treat: Create a detailed guide or case study showcasing a real-life example of how your product or service solved a major industry problem. Promote this content through targeted ads, making sure to utilize lead generation forms to capture valuable contact information directly within the platform. 🕸 Horror #2: Cobweb-Covered, Outdated Websites 👻 Trick: Conduct a thorough audit of your website’s content, focusing particularly on high-traffic pages. Update any outdated information and ensure that the language and imagery used reflects the latest in industry trends and technology. Pay special attention to your product pages, incorporating 3D models or video demonstrations where possible to provide a comprehensive and modern user experience. 🎃Treat: Implement live chat options tailored to guide visitors through your website, answering common questions, and directing them to relevant products or resources. This not only enhances user experience but also captures valuable visitor data, turning your website into a lead generation machine. 🕸 Horror #3: Deserted Job Boards with Zero Applicants 👻 Trick: Rewrite your job descriptions to focus not just on the required qualifications, but also on what your company offers in return. Highlight unique training programs, advancement opportunities, or innovative projects that potential candidates could be a part of. Ensure that each listing includes specific details about the team culture and work environment. 🎃 Treat: Utilize employee testimonial videos, showcasing real stories from your current team about why they love working at your company. Promote these testimonials across your LinkedIn company page and in targeted ads to reach potential candidates in your industry. INDUSTRIAL is ready to amplify your efforts, offering seasoned expertise and cutting-edge strategies to turn these daunting challenges into triumphant victories. Happy haunting and happy marketing! 🧡🖤  #IndustrialMarketing #B2BIndustrial #LeadGeneration #WebsiteRevamp #RecruitmentMarketing #Halloween2023 #MarketingStrategies

On Thursdays we wear pink! 🩷 ASSEMBLY Magazine is honoring Breast Cancer Awareness Month with Pink Out Day at #AssemblyShow2023. This day is meant to support cancer fighters and survivors, to honor the ones lost and most importantly, bring awareness so we never give up hope of finding a cure. We are fortunate that we get to attend so many incredible industry trade shows throughout the year, but it’s extra special when we get the opportunity to support an incredible cause at the same time. It has been so awesome to see a wave of pink at the show today! Thanks to our own, Jacob Sanchez, as well as Chris Elston, CJ Mann and Cathryn Lytle for stopping to take a picture in support of the cause! Also, special shout out to the Edgewater Automation team for really doing up the pink today - looking good!! 😎 #BreastCancerAwarenessMonth #automation #manufacturing

Here is another video from our #MFGMonth Series! In this episode, Jacob Sanchez is catching up with Andreas B., Apprenticeship Coordinator at UNITED GRINDING North America. Andreas is giving us the inside scoop on the brand new Apprenticeship Program at United Grinding. This program is dedicated to investing in the future of #automation by educating students through real-world experiences and giving them the tools they need to thrive in the #workforce, no matter where life takes them! When thinking about the future of manufacturing and inspiring the next generation, it’s imperative for industry leaders, educators and mentors to remember that they aren’t just training an individual for one specific position – they are preparing them for a long and successful career in the manufacturing and industrial sectors. Watch the full video below! #WorkforceDevelopment #LeadershipDevelopment #IndustrialMarketing #Manufacturing