Infillion

Today, we are proud to unveil IDVx, the first-to-market scalable interactive video solution designed to maximize engagement! With TV viewership shifting fast from linear to digital, advertisers need new tools to capture attention and drive results. IDVx leverages Infillion's interactive creative expertise to provide a solution that delivers on performance, engagement, and ROI. 🎯 What makes IDVx stand out: ✔ Scalable video ads with real interactivity – far beyond a click-out – that engage audiences across desktop, mobile, and CTV. ✔ Creative solutions delivered in under one week, optimized for impact. ✔ Unparalleled data precision for targeting the right audience at the right time. Discover how IDVx can help your brand achieve its goals: https://bit.ly/idvx24 #Infillion #DigitalAdvertising #CTV #InteractiveAds #MarketingTechnology

In this blog post, Caroline McCarthy, our VP of Marketing, discusses how Infillion became the first company to build ads with interactive language toggles, allowing users to switch between languages in real-time. In the Q&A “How Interactive Language Toggles Can Add New Flavor to Bilingual Ads,” she talks with Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, about this groundbreaking technology. Michael has been honored by the MediaPost OMMA Awards and the ARF David Ogilvy Awards. With nearly 20% of the U.S. population identifying as Hispanic and over half of them bilingual, our goal was to empower users to choose their preferred language, creating a seamless and personalized ad experience. This technology first came to life in a campaign for Nissan, opening up new creative opportunities for advertisers. To learn more, read on as Michael discusses the advantages in this Q&A. https://bit.ly/3YscZ0S #innovation #advertising #bilingualads #Infillion #creativetechnology #mediaawards

Is Subliminal Messaging Still Haunting the Ad Industry? 👻 For decades, subliminal messaging—designed to influence consumers subconsciously—has been a controversial tactic in advertising. While research once suggested its effectiveness, it’s a murky area that has left both consumers and brands wary. In our latest blog post, Jamie Auslander revisits this “ghost story” and asks whether subliminal messaging still holds power in today’s fast-paced, media-saturated world. More importantly, is it ethical or even practical in an age where attention is the ultimate currency? At Infillion, we believe genuine engagement is the key to building trust and brand loyalty. Our recent research shows that business outcomes are strongest when consumers willingly engage with brands through what we call “experiential attention.” Honest, meaningful interactions always win over hidden messages. Read the full post to dive into the evolution of this debate and why transparent, consumer-focused strategies are more important than ever. https://bit.ly/3UpwlT4 #MarketingInsights #SubliminalMessaging #AdvertisingEthics #AttentionEconomy #Infillion

This insightful Q&A with S. Mitra Kalita, CEO of URL Media and publisher of Epicenter NYC emphasizes the importance of understanding and authentically engaging Asian-American (AAPI) audiences in marketing. For our recent research report, “Engaging Multicultural Audiences,” we spoke to Kalita about the nuances of capturing Asian-American attention and loyalty. “Asian-Americans are part of the growing diverse consumer purchasing power that also includes Black and Hispanic, so our inclusion is not only a sound business practice, it is important to ensure you’re reaching a growing demographic.” In this Q&A: The Nuances Of Marketing To Asian-American Audiences, Kalita urges marketers to use a blend of data and community insights to understand and connect with diverse AAPI consumers. Learn more about how companies can better approach this diverse and influential group. https://bit.ly/3C7CKvy #MulticulturalMarketing #AAPI #DiversityAndInclusion #InclusiveMarketing #Infillion

At Advertising Week New York 2024, Infillion Chief Growth Officer Laurel Rossi moderated a compelling panel discussion titled, “Consumers Have Infinite Media Choices. Why Don’t Advertisers?” The conversation explored the paradoxes faced by marketers today: efficiency versus effectiveness, brand-building versus short-term sales, and the overwhelming complexity of today’s marketing technology. Joined by industry leaders David Rusli (Wavemaker), Jinu Peyeti (Albertsons Media Collective), Jatinder Singh (Accenture Song), and Amanda DeVito, MBA (Butler/Till) the panel dug into the challenges marketers face when balancing programmatic precision with brand-building impact. As Amanda DeVito put it, “Efficiency without effectiveness is like hitting a bullseye on the wrong target.” And Jatinder Singh highlighted the need for integrated solutions, saying, “We no longer have the false binary of ‘I need to build a brand’ or ‘I need to build an ad.’ We need to do both.” The key takeaway? It’s time for advertisers to cut through the complexity and focus on what truly drives long-term brand success. #AdvertisingWeek #MarketingStrategy #BrandBuilding #MediaChoices #AdTech #Infillion

As the days grow shorter and Halloween nears, “spooky season” is all about fun, but the real fright comes in April with tax season. Interestingly, October happens to be when financial services companies are planning their tax season ads. While financial skeletons and tax anxieties are enough to scare anyone, there’s a way to simplify tax season into a comfortable, clear, and cost-effective experience for consumers. By offering personalized solutions, simplifying complex processes, and providing upfront pricing, brands can ensure tax season feels less terrifying. At Infillion we specialize in creating seamless, engaging ad experiences that turn tax season into an opportunity, not a fear. Let’s chat about how we can make this tax season a win for your brand and your consumers! https://bit.ly/3U4qxy7 #TaxSeason #FinancialMarketing #SpookySeason #AdTech #Infillion

🚀 We're very proud that Infillion's MediaMath has been included in the 2024 Gartner Market Guide For Ad Tech Platforms. With this year's addition of MediaMath to Infillion’s current line of products -- including the newly launched IDVx -- advertisers now have access to a single platform for advanced programmatic and creative solutions tailored to their unique KPIs and objectives. As our chief product officer Marcos Escalante puts it: "By integrating MediaMath into our offerings, we’re equipping advertisers with a unified platform that skillfully addresses the complexities of fragmented data and multichannel execution." https://lnkd.in/eQSzS4eu #adtech #programmatic #dsp #marketresearch

Thank you to this group of media all-stars for joining our Advertising Week New York panel, “Consumers Have Infinite Media Choices. Why Don’t Advertisers?” Moderated by Infillion’s Laurel Rossi, this panel featured expert insights from Wavemaker’s David Rusli, Albertsons Media Collective’s Jinu Peyeti, Butler/Till’s Amanda DeVito, MBA, and Accenture Song’s Jatinder Singh. ✍🏻 Stay tuned for a recap of what they talked about on the Infillion blog: infillion.com/blog #advertisingweek #AWNewYork #mediaplanning #adtech #programmatic

Did you know that U.S. Hispanic consumers make up the 5th largest GDP in the world? Or that Black consumers will drive up to $1.7 trillion in spending by 2030? Yet, multicultural audiences still receive a small fraction of ad spend. This is just the surface of what we uncovered and analyzed in our new exclusive research, “Engaging Multicultural Audiences.” In our Multicultural playbook, we discuss why these groups are powerful spenders, trendsetters, and brand advocates. It's not just about representation—it's about understanding cultural drivers, preferences, and behaviors. Whether it’s shoppable ads for Black consumers or clear pricing for Asian-American shoppers, brands need to tailor their strategies to connect authentically. Download our exclusive research to learn how to address multicultural audiences: https://bit.ly/3ZVACB7 #MulticulturalMarketing #DiversityInAdvertising #InclusiveAdvertising #DigitalMarketing #ConsumerInsights #Infillion

The world of video advertising is evolving, but what is holding it back? Answer: Outdated tech like VPAID. It’s been a slow, years-long shift from VPAID (Video Player-Ad Interface Definition) to VAST (Video Ad Serving Template). While VPAID enabled some interactivity, its security issues and lack of publisher support hindered its full potential. In this blog, Michael Colella Infillion’s SVP of Creative Studio, discusses how VAST can unlock greater possibilities for advertisers and publishers alike. At Infillion, we’ve embraced this shift with our IDVx solution, which skips VPAID entirely, offering a secure, stable, and interactive ad experience that works seamlessly across platforms like mobile and Connected TV (CTV). Some key advantages of VAST:: ✅ Enhanced Security & Stability: VAST minimizes the risks VPAID faced, ensuring safer ad experiences. ✅ Better Publisher Control: Pre-rendered ads allow for compliance and a smoother user experience. ✅ Improved Performance: VAST ensures ads meet size and loading standards, delivering a seamless user experience. ✅ Cross-Platform Compatibility: VAST thrives on mobile and CTV, expanding reach for advertisers. Learn more about what the shift from VPAID to VAST means for video advertising growth: https://bit.ly/3ZOjm0w #VAST #CTV #VideoAdvertising #AdTech #IDVx #Infillion #Innovation #DigitalAdvertising